Understanding consumers' in-store visual perception: The influence of package design features on visual attention

It is widely accepted that the human brain has limited capacity for perceptual stimuli and consumers' visual attention, when searching for a particular product or brand in a grocery store, should then be limited by the boundaries of their own perceptual capacity. In this exploratory study, we examine the relationship between abundant in-store stimuli and limited human perceptual capacity. Specifically, we test the influence of package design features on visual attention. Data was collected through two eye-tracking experiments, one in a grocery store using wireless eye-tracking equipment, and another in a lab setting. Findings show that consumers have fragmented visual attention during grocery shopping, and that their visual attention is simultaneously influenced and disrupted by the shelf display. Physical design features such as shape and contrast dominate the initial phase of searching. Time pressure and familiarity with the grocery store are studied and discussed.     

Avoiding household food waste,one step at a time: The role of self-efficacy,convenience orientation,and the good provider identity in distinct situational contexts

A primary cause of food waste in households is a lack of food capabilities. Yet, the antecedents of food capabilities and its relationship with causes of food waste across different situational contexts remain poorly understood. We apply self-efficacy theory in combination with convenience orientation and good provider identity in a mixed-methods study. Findings reveal that the sequential structure of self-efficacy explains how capabilities contribute to food waste avoidance. A good provider identity, however, increases food waste, and also turns out to further convenience orientation. Food capabilities, in turn, reduce convenience orientation. Qualitative insights shed light on consumer's own accounts of their abilities. The findings contribute to a theory-based understanding of how consumers manage the complex issue of food waste. Findings imply that public policy and marketing should aim to strengthen consumers' self-efficacy beliefs and redefine the good provider identity, in particular in social contexts, to reverse its effect on waste.     

From carry trades to curvy trades

Traditional carry trade strategies are based on differences in short-term interest rates, neglecting any other information embedded in yield curves. We derive return distributions of currency portfolios, where the signals to buy and sell currencies are based on summary measures of the yield curve. We find that a strategy based on the relative curvature factor, the curvy trade, yields higher Sharpe ratios and a smaller return skewness than traditional carry strategies. Curvy trades build less upon the typical carry currencies and are hence less susceptible to crash risk. In line with that, standard pricing factors of traditional carry returns fail to explain curvy trade returns.     

The Great COVID-19 Divergence: Managing a Sustainable and Equitable Recovery in the EU

Intereconomics - The COVID-19 pandemic has led to the biggest global recession since the Second World War. Forecasts show the European Union underperforming economically relative to the United...     

Using vignettes to study family consumption processes

The use of vignettes for qualitative consumer research is discussed in this article. More specifically, vignettes are proposed as a useful research technique for conducting systematic and rigorous studies of consumer interaction processes, in particular as these relate to family consumption issues. Following an overview of methodological and practical problems of studying consumption interaction processes in families, a discussion of how vignettes may be used to enhance knowledge of family decision‐making processes in real‐life contexts is presented. Design implications are discussed and strategies for applying the vignette method are outlined and illustrated by two recent studies of pro‐environmental consumer behavior in a family context. The paper concludes with a discussion of the benefits and the possible pitfalls of using vignettes. © 2010 Wiley Periodicals, Inc.     

AIDS-Hilfe in Afrika

Tansanische Krankenschwestern im mobilen Einsatz — Tansania ist eines der ?rmsten L?nder der Erde. Und nur in drei L?ndern weltweit gibt es mehr HIV-Infizierte. Mit internationaler Hilfe werden in vielen Regionen Versorgungsprojekte initiiert und Therapiezentren gegründet. Seit 2007 gibt es au?erdem ein nationales HIV-Programm. Dadurch gelingt es, das Tabu um HIV langsam aufzubrechen. Doch der Weg zur Eind?mmung der Epidemie ist mühsam.     

When less conditioning provides better estimates: overcontrol and endogenous selection biases in research on intergenerational mobility

Quality & Quantity - The counterfactual approach to causality has become the dominant approach to understand causality in contemporary social science research. Whilst most sociologists are...     

An application of the renewal theoretic selection principle: The first divisible sum

Summary This paper deals with the distribution of the first partial sum of a sequence of independent and identically distributed random variables which is divisible by some integerk>1. We give a formula for its characteristic function and obtain limit results fork. A new characterization of the geometric distribution is also given. The results are applicable to models such as periodically observed self-renewing aggregates.