Pricing of mall services in the presence of sales leakage

For a shopping mall, sales leakage occurs when consumer purchases facilitated by the mall are finalized outside it. These sales include, for example, catalog orders filled at the leased premises in a physical mall; For an Internet mall, they include the ones consumers make on an on-line store’s website after learning about the store from an Internet mall website. While these sales are difficult to track in the physical mall, Internet malls like Yahoo can track them by placing cookies on consumers when they visit the mall. The challenge for a mall owner then is to design an appropriate pricing model which takes sales leakage into account. In fact, Yahoo currently uses an All-Revenue-Share Fee with Yahoo collecting from on-line stores a share of all sales revenue, regardless of whether the purchase was made through the mall or directly from the store’s own URL. We explore this new All-Revenue-Share Fee model, compare it with the commonly used Fixed Fee model and the two-part tariff model, and identify the model with the highest profits for the mall under different conditions. We suggest that although an All-Revenue-Share Fee is appealing for Internet malls due to its ability to capture sales leakage directly, it may cause the stores to refrain from joining the mall in certain circumstances. Thus, in certain situations charging a fixed monthly fee can actually be more profitable for the mall versus the All-Revenue-Share Fee model. We also examine how mall and product category characteristics as well as market expansion affect the optimal pricing strategy. We show that a mall should price discriminate across product categories, not just by charging different amounts of fees, but by using different pricing models. Our research provides many managerial implications on how to price over time.     

Moderating Effects of Entrepreneurial Orientation on Market Orientation‐Performance Linkage: Evidence from Chinese Small Firms*

Literature revealed that an appropriate alignment between firm strategic orientation and market positioning is critical because of its impact on firm performance. The alignment is especially crucial for small businesses as a result of their limited resource base. However, studies have not adequately accounted for the joint effect of entrepreneurial orientation (EO) and market orientation (MO) on firm performance in different institutional environments, such as transitional economies. In this study, we examine the moderating effect of EO on the linkage between MO and firm performance among small enterprises in China. We have found that MO, alone and in conjunction with certain EO dimensions, is positively related to firm performance. More specifically, innovativeness and proactiveness have positively moderated the relationship between MO and performance. We discuss managerial implications and offer suggestions for future research.     

开放式系统结构中设备动态管理软件架构的研究与实现

通货膨胀目标制是上世纪90年代起兴起的一种新的货币政策框架。本文在阐述其理论内涵的基础上对5个早期采用国的政策实践进行了探讨和分析,结论是通货膨胀目标制的实行对改善一国的宏观经济表现具有积极影响。最后思考它对我国货币政策前瞻性设计的借鉴和启示。     

政府在农业保险中的职能界限

在2005年5月召开的中国保险国际论坛上,保监会主席吴定富指出:开展农业保险,为半数以上的农民提供风险支持是四个亟待发展的项目之一。而这一过程离不开政府的参与。在世界各国的农业保险中,政府都起到了不可或缺的作用。有的国家政府实行强制性的农业保险,政府为农业保险提供补贴,但业务主要由私营保险公司运营。而其他一些国家政府只起到了监督人的作用。当前,谈及农业保险,往往人们就会提到“政府政策性农业保险为主导”,但是这一论断忽视了保险公司与政府之间的配合作用。因此,我们应立足于中国国情,使政府在农业保险业务中起到更积极的作用,探索出一种适合中国自己发展的农业保险和再保险体系。     

海南省居民个人收结汇快速增长问题探析

本文介绍了近几年来海南省居民个人外汇的收汇、结汇变化情况,阐明收汇、结汇增长较快的原因,指出其中隐含的问题,并提出了一些相关的建议。     

一种快速调谐的调谐放大器

本文介绍了一个适用于接收机射频前端的电调频率可变调谐放大器及其设计。该调谐放大器具有调谐速度快、体积小、重量轻等,同时还具有较强的自动增益控制能力。     

深化改革、不断调整 创建高效精干地调院

保留一支素质较高、精干的地质勘查队伍,满足国家及区域经济发展对地质勘查工作的需要,包括地质勘查的公益性事业和经营性活动,是贯彻落实国办发[1999]37号文件的一项重要改革内容.文章介绍了江苏省地调院深化改革、不断调整、创建高效精干地调院,实现公益性地质事业与经营性地勘活动统分结合,稳定、发展地质事业,形成高效精干地质队伍的经验和体会.     

农村公路供给主体的博弈分析

农村公路的有效供给是新农村建设的一项重要内容,本文运用博弈论的方法分析了乡镇政府、村委会、村民之间在农村公路供给过程中策略的选择,最后基于博弈结果提出解决供给主体问题的方案和建议。     

发电厂上网电价的测算理论与方法

本文分析了当前我国电厂上网电价的现状及其所带来的各种弊病,介绍了当前适合于我国电厂上网电价的测算理论与方法,并通过财务数据给出了北仑电厂上网电价的实际测算过程。本文对于我国当前电力工业商业化运营下“厂网分开”阶段,电厂如何竞价上网具有指导意义。     

从AutoCAD数据库生成数控加工指令的方法

AutoCAD是一个完整的交互式设计软件包,它具有很强的绘图和图形编辑功能,因而在我国机械制造业中运用十分广泛.本文介绍利用AutoCAD的数据交换文件DXF,直接从几何信息中提取加工信息的方法.