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Barry L. Bayus 《Journal of Product Innovation Management》1988,5(3):216-226
In many established product categories, a large component of sales is due to the replacement of existing units. Because of the long expected lifetime of durables, replacement decisions can often be postponed by the consumer. In light of this, one marketing strategy for manufacturers of such products may be to accelerate the timing of product replacement decisions for buyers planning to replace. In this article, Barry Bayus presents the results of his investigation of the effect of marketing efforts on shortening the replacement cycle. Such information can be used by new product managers to forecast more accurately long-term sales and to help decide when to introduce new products (e.g., with enhanced features). Using data on color television purchases, he shows that the marketing variables of price, advertising, new features and styling are related to the timing of discretionary replacements. Further, these data suggest that price has the most impact in accelerating replacement purchases. 相似文献
34.
Payment limits have played an important role in U.S. farm policy deliberations for the last thirty years. Current limits are largely nonbinding. Proposals to strengthen and enforce limits are currently in discussion. We evaluate the likely effects of such proposals on acreage for corn, soybeans, wheat, cotton, and rice in several important producing states. Our results generally indicate that payment limits are unlikely to significantly affect acreage in most cases; exceptions occur for cotton and rice, where the probability that limits would be binding is much greater and thus more likely to affect production. 相似文献
35.
Spatiotemporal Modeling of Asian Citrus Canker Risks: Implications for Insurance and Indemnification Fund Models 总被引:1,自引:0,他引:1
Barry K. Goodwin Nicholas E. Piggott 《American journal of agricultural economics》2009,91(4):1038-1055
Asiatic citrus canker is a disease that poses a significant hazard to commercial citrus production. This article examines spatiotemporal models of the risks of citrus canker transmission. Models evaluate risks and are used to price annual contracts, which would pay producers a prespecified indemnity in the event that their grove is found to be infected with canker. Implications for risk management policy are discussed. 相似文献
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This study verifies a previous finding that food shoppers can correctly identify the advertised price level for items featured at the regular price in the context of a newspaper ad. Morever, advertising regular-priced items in prominent positions did not materially affect their price accuracy scores. 相似文献
38.
Japanese retailers have embarked on a number of overseas developments. Department store operators have instituted wide networks of representative oflces in locations chosen primarily as sources of luxury goods. Additionally, they have developed overseas branches to service Japanese tourists and, increasingly, local populations, particularly in the Far East. The location and nature of these operations are identified. Consideration is given to the stated globalisation policies of some firms, and the implication of new competitors for occidental companies highlighted. The internationalis 相似文献
39.
Mari Sako Barry Wilkinson Chris Worthington W. Haywood Dr A. Edwards 《Technology Analysis & Strategic Management》2013,25(2):239-243
Built by Japan: Competitive Straegies of the Japanese Construction Industry, Fumio Hasegawa & Shimizu Group FS New York, John Wiley & amp; Sons, 1988, 204 pp., US$25.00. Technological Change at Work Ian McLouglin & Jon Clark Milton Keynes, Open University Press, 1988, 202 pp., Pb £9.00, Hb £25.00. Enterprising Innovation: An Alternative Approach Veronica Mole & Dave Elliott London, Frances Pinter, 1987, pp. 180. Flexible Automation: The Global Diffusion of New Technology in the Engineering Industry Charles Edquist Jacobsson Oxford, Basil Blackwell, 1988, Hb £35.00. Expert Systems: Strategic Implications and Applications A. Beerel Chichester, Ellis Horwood Ltd, 1988, 173 pp., £22.50. 相似文献
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Barry Eichengreen 《International Economics and Economic Policy》2010,7(1):49-62
This paper analyzes the impact of the global financial crisis on emerging markets. It argues that the crisis will have enduring
implications for policy toward the development and liberalization of financial markets. In particular, emerging markets will
rely (even) less on external finance and adopt a less permissive approach to foreign bank presence. In contrast, the crisis
will have a much more limited impact on other aspects of globalization. More controversially, the paper argues that the crisis
is unlikely to have a major impact on the structure of the international monetary system. 相似文献