Developing parsimonious retailer equity indexes using partial least squares analysis: a method and applications

The information that a retailer’s name communicates to consumers can be a source of competitive advantage for many retailers. Indeed, retailers develop a kind of brand equity, which we refer to as “retailer equity.” To aid both practitioners and researchers, we outline a method, using partial least squares (PLS) analysis for developing parsimonious measures for retailer equity. In addition, we provide four illustrations of possible ways that the index can be used by retailers: (1) as a benchmarking tool, (2) as an indicator of the success (failure) of marketing strategies and tactics, (3) as a means to evaluate the attractiveness of market segments, and (4) as an instrument to examine the relative importance of the various components of retailer equity for specific retailers. The index also provides a means for marketing researchers to examine potential antecedents and outcomes of retailer equity.     

An Ethical Decision-Making Framework for Competitor Intelligence Gathering

Competitor intelligence gathering involves the aggregation of competitive information to facilitate strategic development and a competitive advantage. Unfortunately, companies are sometimes willing to carry out questionable gathering practices to collect such information. An ethical decision making framework for competitor intelligence gathering is presented in this paper that outlines the impact of several strengthening and weakening factors on individual ethical reasoning. Dialogue is provided about the management of intelligence gathering from various viewpoints, and the implications of these managerial suggestions are discussed. Terri Rittenburg is an Associate Professor of Marketing at the University of Wyoming; she is a member of the Editorial Policy Board for the Journal of Macromarketing. Her research has appeared in journals such as Psychology and Marketing,Journal of Business Ethics, and Journal of Macromarketing. Sean Valentine is an Associate Professor of Management at the University of Wyoming. His research has appeared in journals such as Human Relations, Journal of Businees Research, Journal of Business Ethics, and Journal of Personal Selling & Sales Management. James Faircloth is an Associate Professor of Marketing at the University of North Dakota.He has previously published in the Journal of Marketing Theory and Practice and Psychological Reports.     

Market success as a criterion for assessing player contributions in sports businesses via a regression-based approach using adjusted performance measures and quasi-dummy variables

Using winning percentage as a well-established proxy for market success, this article proposes a method for estimating the relative contributions of players to victories as an assessment of their worth—that is, their value to team owners or their greatness as judged by sports fans. Specifically, the proposed approach regresses winning percentage on adjusted measures of team performance (with the players of interest omitted) plus quasi-dummy variables coded to represent the participation rates of the relevant players. Though this approach lends itself to use across a wide variety of sports (professional or college football, basketball, hockey, baseball, and so on) and situations (such as season, league, and history of team), it is described primarily in the context of major league baseball and is illustrated by means of a specific empirical application to the case of the New York Yankees.     

Die ökonomischen Konsequenzen der Korruption

Korruption ist ein weltumspannendes Ph?nomen, das—wie die jüngsten F?lle bei BMW, Infineon, Siemens und Volkswagen deutlich machen—auch in Deutschland aktuell ist. Wie ?u?ert sich Korruption, welche Folgen hat sie für die Volkwirtschaft, und wie l?sst sie sich bek?mpfen? Robert Vehrkamp behandelt die ?konomischen Konsequenzen der Korruption, Johann Graf Lambsdorff und Mathias Nell die Reformma?nahmen, die für ihre wirksame Bek?mpfung erforderlich sind.     

Aligning employees through “line of sight”

Aligning employees with the firm's larger strategic goals is critical if organizations hope to manage their human capital effectively and ultimately attain strategic success. An important component of attaining and sustaining this alignment is for employees to have a “line of sight” (LOS) with their organization's strategic objectives. In this article, we illustrate how the translation of calculated firm goals into tangible results requires that employees not only understand the organization's strategy, but also accurately appreciate what actions are aligned with realizing that strategy. Using recent empirical evidence, theoretical insights, and tangible examples of exemplary firm practices, we provide thought-leaders with a comprehensive view of LOS by showing how it can be created, how it can be enhanced or stifled, and how it can be effectively managed. Further, we integrate LOS with current thinking on employee alignment to help managers more effectively benefit from understanding human capital potential.     

Neuregelung des bundesstaatlichen Finanzausgleichs: Umverteilungs- und Verbleibseffekte

The paper explores effects of the revision of the system of fiscal equalisation in Germany as recently agreed upon by the federal and state governments. More specifically, using a simulation analysis, it explores the distribution of gains and losses associated with changes in horizontal and vertical fiscal flows. In addition, the paper determines the degree of fiscal redistribution. While the degree of fiscal redistribution is found to be reduced for major revenue sources, local tax revenues are subject to much higher redistribution than under the status quo. Increases in local tax revenues might even result in total revenue losses for some states.     

Credit market failure intervention: Do government sponsored small business credit programs enrich poorer areas?

Using local market employment rates as our measure of economic performance, we find a positive and significant correlation between the average annual level of employment in a local market and the level of SBA guaranteed lending in that local market. Furthermore, the intensity of this correlation is much larger in low-income markets. Indeed, our results suggest that this correlation is positive and significant only in low-income markets. This result has important implications for public policy in general and SBA guaranteed lending in particular.

New-firm startups,technology, and macroeconomic fluctuations

New-firm startup activity is examined within a framework pooling a cross-section of 117 industries over six time periods between 1976 and 1986. A model is introduced relating startup activity both to elements of the business cycle, in particular the macroeconomic growth rate, the cost of capital, and the unemployment rate, and to industry-specific characteristics, especially the technological conditions underlying the industry. The pooled cross-section regression results suggest that macroeconomic fluctuations as well as industry-specific elements contribute to startup activity. While new-firm startups respond positively to macroeconomic growth, they are promoted by a low cost of capital and high unemployment rate. A somewhat surprising result is that new-firm startups are not apparently deterred in capital intensive industries and where R&D expenditures play an important role. The empirical results suggest that new firms may be able to overcome their inherent size and experience disadvantages in such markets through exploiting university research and pursuing innovative activity.     

Technology spillover through trade and TFP convergence: 135 years of evidence for the OECD countries

Using a new dataset on imports of technology and total factor productivity (TFP) over 135 years for the OECD countries, this paper tests whether knowledge has been transmitted internationally through the channel of trade. The empirical estimates show that there is a robust relationship between TFP and imports of knowledge and that 93% of the increase in TFP over the past century has been solely due to imports of knowledge. Furthermore, it is shown that knowledge spillovers have been an important contributing factor behind the TFP convergence among the OECD countries over the period 1870 to 2004.     

‘A Comparison of the Contents of the Codes of Ethics of Canada’s Largest Corporations in 1992 and 2003’

This paper compares the findings of content analyses of the corporate codes of ethics of Canada’s largest corporations in 1992 and 2003. For both years, a modified version of a technique used in several other studies was used to determine and categorize the contents of the codes. It was found, inter alia, that, in 2003, as in 1992, more of the codes were concerned with conduct against the firm than with conduct on behalf of the firm. Among the changes from 1992 to 2003 were a significant increase in the frequency of mention of environmental affairs, legal responsibility as the basis of codes and enforcement/compliance procedures.