跨国公司在华品牌本土化战略和启示

在中国市场，企业的产品竞争正逐渐演变为品牌竞争，品牌战略已成为企业占有市场的有效途径。跨国公司凭借其品牌优势所实施的品牌本士化战略在中国市场的竞争中居于有利地位，而国内企业在品牌战略的一些错误做法导致其在竞争中远远地落在跨国公司后面，实施正确的品牌扩张策略已是刻不容缓.     

廉州话的代词

廉州话,是合浦县的主要方言之一,是一种颇具特色的粤方言。文章对廉州话代词的形式和功能进行介绍并对其特殊用法进行描写和分析,以揭示廉州话代词的基本面貌。     

Unilateral and bilateral trade policies for a minimum-wage economy

This paper considers optimal commercial policy for a trading economy which departs from neo-classical characteristics only in that a minimum-wage constraint gives rise to unemployment. Although for a flexible-wage fully employed economy the Baldwin envelope yields dominant domestic production-cum-trade possibilities, unilateral imposition of an optimum tariff is shown not necessarily to be optimal commercial policy for the minimum-wage economy. Rather, there exists an envelope, derived from foreigners' trade indifference and attained via bilateral trade policy, which dominates the Baldwin envelope when the optimum tariff is zero (as Brecher has shown it can be for a minimum-wage economy), and can still yield superior production-cum-trade possibilities when the optimum tariff is non-zero.     

SOME RECENT RESEARCH INTO HOME HEATING

As part of an investigation into the performance of heating systems and the effectiveness of energy saving measures, temperatures have been monitored in forty centrally heated homes. The addition of extra insulation had no effect on the way people operated their heating system or on the temperature level set in the main living room. However, bedrooms were warmer and the importance of individual room temperature controls demonstrated. Differences between people's thermal requirements in domestic and office environments are considered.     

ALTERNATIVE PRODUCTION FRONTIER METHODOLOGIES AND DAIRY FARM EFFICIENCY

This paper estimates technical efficiency (TE) measures using four alternative production frontier models, and evaluates the sensitivity of the results to the choice of methodology. The Cobb-Douglas functional form along with data for 1982 and 1983 from 404 dairy farms located throughout six northeastern states in the US are used in the estimation. A general conclusion is that, broadly speaking, frontier function models are neutrally upwardly scaled versions of the OLS or average model. A second conclusion is that different models yield markedly different efficiency levels across firms. However, the correlation between the indexes from the various methods is high, which implies that the ordinal ranking of firms according to their measured level of technical efficiency appears to be independent of the method used for a given year. By comparison, the correlation between efficiency indexes for the same method across time, although positive, is much lower than the previous set of correlations. Correlation analysis of efficiency versus farm size and of efficiency versus returns over variable costs, based on the alternative models, yielded consistent results.