Ist mehr Innovativität im Marketing besser? Achtung,nicht-lineare Effekte!

Wie innovativ sollten Unternehmen ihr Marketing gestalten? Ist mehr Innovativit?t immer sinnvoll? Antworten auf diese Fragen gibt dieser Beitrag. Ausgew?hlte Fallstudien und eine empirische Studie belegen, dass zus?tzliche Innovationsanstrengungen ab einem bestimmten Ma? negativ wirken k?nnen.     

Kapitalbeteiligung im 21. Jahrhundert: Antwort auf Thomas Piketty

This white paper discusses an aspect that seems to be missing in the debate about Piketty’s “Capital in the 21st Century”: to build the bridge between capital and labour and to spread capital investment over a wide base. Based on historical data, it shows that capital participation could be a realistic option for Germany and for all of Europe. It would therefore be an alternative to the redistribution of wealth suggested by Thomas Piketty, and it would fit very well into the current debate about additional improvements to the private pension system in Germany. Calculations prove that if European employees had contributed small amounts of money to saving plans, they could own approximately 50% of the European stock market. Employees could become capital owners. Labour income could be–at least partly–replaced by capital income.     

Rentenreform — mit welchem Fokus?

The demographic imbalance is aggravating, and by 2060 the old-age dependency ratio will double to approximately 70%. This development has consequences for the state pension system: growing contribution rates to social security coupled with lower pension levels, but at the same time a higher retirement age. The German pension scheme is mandatory for all wage and salary earners, but since 2001, no reasonable indicator for measuring the pension level exists any more. As a consequence of this, old-age pension has lost its traditional function as a replacement for earnings. The recent pension reforms have dropped the pension level sharply. Further reductions have been announced with the consequence of increasing old age poverty. Against this background it is proposed to raise the pension level so that the pensioners can maintain their standard of living. But any pension reform involves issues of distribution between and often also within generations, which cannot be addressed without explicit equity criteria. Some authors consider the past reforms as a mistake, others suggest adjustments.     

International heterogeneity in the associations of new business models and broadband Internet with music revenue and piracy

Broadband Internet has fundamentally changed business models in many industries. In the music industry, for instance, old business models were challenged by illegal competitors, and broadband Internet has enabled value creation through new business models. The changes that established business models experienced in the wake of broadband Internet, however, differed vastly across national markets, and these differences are not well understood. We build a conceptual framework and study the extent to which differences in economic and cultural factors are associated with different market outcomes in the wake of the proliferation of broadband Internet. Thus, we compile two unique data sets from the music industry, comprising (1) revenue data for 36 countries and 22 years and (2) piracy data for 47 countries and >2 years. We use a Bayesian multilevel model to explore between-country heterogeneity in the associations between these variables and broadband Internet adoption and business model innovations. Our results show that the negative association between broadband Internet penetration and music revenue is weaker in high-income countries, where income restrictions are less likely to drive demand towards illegitimate piracy services. In terms of cultural factors, we find that a market's response to the introduction of broadband Internet is less negative in countries scoring high on Hofstede's individualism and uncertainty avoidance dimensions. Furthermore, we find that overall revenues only recover after the latest generation of streaming services (e.g., Spotify) has been introduced, and the adoption of these services is associated with lower levels of online music piracy.