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31.
Recent research has examined the role of feelings and judgments evoked by television advertisements through the use of large
batteries of rating scales. In this study, free elicitations of feelings and judgments about ads are compared to scale responses.
Some potential problems pertaining to the use of large batteries of items to measure feelings and judgments are illustrated,
and complementary aspects of the two measurement approaches suggest some advantages of the concurrent use of both in gauging
responses to ads. Results across both approaches confirm the importance of assessing feelings in models of the antecedents
of attitude toward the ad and suggest that feelings explain about as much variance in Aad as do judgments. 相似文献
32.
33.
Organizational information, i.e. “facts” given and taken, and inferences drawn and established by participants within an organizational situation, may be examined in terms of its import to the relationship between an organization and its environment. A “locus” for organizational information is established in which information is classified as: (a) either inner- or other-directed: (b) either internally- or externally-based; and (c) either self- or other-referencing. Examples of organizational information in each of the eight possible categories are readily identified. Much, if not most, organizational information is probably best regarded as “two-faced”, i.e. as the product of inner- and other-directed needs taken together. For this reason, the basis, or justification of any item of organizational information is often obscure. This is seen to have consequences for organizational self-learning and self-delusion, and for the maintenance of organizational credibility and organizational secrets. 相似文献
34.
Michael Burton Tony Coxon Yorick Wilks Martin Bulmer Paul Atkinson 《Quality and Quantity》1980,14(4):593-602
35.
36.
The Stock Market Reaction to Investment Announcements: The Case of Individual Capital Expenditure Projects 总被引:1,自引:0,他引:1
Bruce M. Burton A. Alasdair Lonie & David M. Power 《Journal of Business Finance & Accounting》1999,26(5&6):681-708
In this paper we provide novel evidence about the market reaction to capital expenditure announcements in the UK using a sample of nearly 500 disclosures made between 1989 and 1991. First, we show that the market reaction to joint venture announcements is significantly positive, whilst similar announcements from individual companies do not elicit any response. Second, we find that the market reaction to single company investments is positively related to the size of the expenditure, but only for projects which immediately generate cash. Finally, we report that the variability in the market response to announcements which follow large cash inflows is significantly lower than the variability in investors' reactions to announcements which are not preceded by such inflows. 相似文献
37.
Christine Burton Jordan Louviere Louise Young 《International Journal of Nonprofit & Voluntary Sector Marketing》2009,14(1):21-34
- How people make choices in relation to cultural and leisure consumption has been explored from the viewpoint of motivation, lifestyle segmentation, and lifecycle. Little is known about the specific characteristics associated with choices to visit, re‐visit, or not to visit a museum. Understanding characteristics of choice, developing incentives, bundled packages, and levels of pricing is an essential element in marketing strategies for museums operating in a competitive leisure marketplace. However, determining what really matters to cultural consumers is complex and methodologies to assist in unraveling such complexities are not easily identified. This study aimed to address ways in which people respond to specific incentives as influences in choosing museum visitation. The study was conducted in two major museums in Australia to determine how useful choice modeling is in identifying features that matter to cultural consumers. The results suggest that choice modeling has much to offer in relation to understanding the benefits people are seeking from a museum experience as well as offering strategic insight into potential collaborative ventures and re‐combinations of existing museum products and services.
38.
Abstract This paper explores the profitability of momentum strategies, by investigating if a momentum strategy is superior to a benchmark model once the effects of data-snooping have been accounted for. Two data sets are considered. The first set of data consists of US stocks and the second one consists of Swedish stocks. For the US data strong evidence is found of a momentum effect and hence the hypothesis of weak market efficiency is rejected. Splitting the sample in two parts, it is found that the overall significance is driven by events in the earlier part of the sample. The results for the Swedish data indicate that momentum strategies based on individual stocks generate significant profits. A very weak or no momentum effect can be found when stocks are sorted into portfolios. Finally, and perhaps most importantly, results show that data-snooping bias can be very substantial. Neglecting the problem would lead to very different conclusions. 相似文献
39.
Jesusa C. Beltran Benedict White Michael Burton Graeme J. Doole David J. Pannell 《Agricultural Economics》2013,44(1):45-55
This study identifies farm‐specific and market factors affecting the adoption of herbicides and the level of herbicide use by rice farmers in the Philippines. This requires the application of a modified version of Heckman's two‐step method to estimate a random‐effects double‐hurdle model for unbalanced panel data. The age of the farmer, household size, and irrigation use are significant determinants of the decision of farmers to adopt herbicides as an alternative to manual weeding, while economic variables such as the price of herbicides, total income, and access to credit determine the level of herbicide use. Determinants of both adoption and level are land ownership, farm area, and the method of crop establishment. These results are potentially relevant when designing policies to reduce excessive herbicide use or to encourage the adoption of alternative weed control methods such as integrated weed management. 相似文献
40.
Using mixed logit models to analyse choice data is common but requires ex ante specification of the functional forms of preference
distributions. We make the case for greater use of bounded functional forms and propose the use of the Marginal Likelihood,
calculated using Bayesian techniques, as a single measure of model performance across non nested mixed logit specifications.
Using this measure leads to very different rankings of model specifications compared to alternative rule of thumb measures.
The approach is illustrated using data from a choice experiment regarding GM food types which provides insights regarding
the recent WTO dispute between the EU and the US, Canada and Argentina and whether labelling and trade regimes should be based
on the production process or product composition.
This paper draws work commissioned by UK Department of Environment Food and Rural Affairs (DEFRA). The views presented in
this paper are those of the authors alone and should not be regarded as those of DEFRA or of individuals within DEFRA. 相似文献