Pao‐Long Chang  Ming‐Hua Chieng 《心理学和销售学》2006,23(11):927-959

This research aims to develop a framework of consumer–brand relationship by taking an experiential view. In this article, the authors report a cross‐cultural comparative study that was conducted on a sample of real consumers at coffee chain stores in Shanghai, China, and Taipei, Taiwan. The findings reveal that individual as well as shared experiences work through brand association, brand personality, brand attitude, and brand image to shape a consumer–brand relationship. © 2006 Wiley Periodicals, Inc.  相似文献   

    

Ling‐Ling Wu  Jia‐Yan Lin 《心理学和销售学》2006,23(4):297-311

It is very important that e‐commerce practitioners leverage the technological power (e.g., information control) of the Internet in order to provide consumers with the information they need to make purchasing decisions. In this study, it is hypothesized that, to improve decision‐making quality, the degree of information control should be matched to the degree of expertise of consumers. The experiment method was used to test the hypothesis, and 120 student subjects voluntarily participated in the experiment. The empirical results of the study show that experts perform better at decision making in high‐information conditions, whereas novices perform better in low‐control conditions. The results of this research strongly support the match hypothesis of information control. © 2006 Wiley Periodicals, Inc.  相似文献   

    

Isabel Figuerola‐Ferretti  Christopher L. Gilbert 《期货市场杂志》2005,25(10):967-988

An extended version of the S. Beveridge and C. R. Nelson (1981) decomposition and a latent variable approach are used to examine how the noise content, and therefore the informativeness, of four aluminum prices that have been quoted at various times since 1970—the (now defunct) U.S. producer price, a transactions price reported in a trade journal, and the LME and Comex exchange prices. It was found that the start of aluminum futures trading in 1978 resulted in greater price transparency in the sense that the information content of transactions prices increased. LME prices quickly came to be more informative than published transactions prices. Although the initial Comex aluminum contract failed to attract liquidity and had low information content, the 1999 contract, trading currently, is as transparent as the LME contract. © 2005Wiley Periodicals, Inc. Jrl Fut Mark 25:967–988, 2005  相似文献   

    

Kyoung‐Jae Kim 《International Journal of Intelligent Systems in Accounting, Finance & Management》2004,12(3):167-176

A feature transformation method based on domain knowledge for arti?cial neural networks (ANNs) is proposed. The method of feature transformation based on domain knowledge converts continuous values into discrete values in accordance with the knowledge of experts in speci?c application domains. This approach effectively ?lters data, trains the classi?er, and extracts the rules from the classi?er. In addition, it reduces the dimensionality of the feature space, which not only decreases the cost and time in the operation but also enhances the generalizability of the classi?er. The experimental results of the proposed approach will be compared and tested statistically with the results of the linear transformation method. The results show that the method of feature transformation based on domain knowledge outperforms the linear transformation in modelling of ANNs. Copyright © 2004 John Wiley & Sons, Ltd.  相似文献   

    

Shirley Dennis‐Escoffier 《Journal of Corporate Accounting & Finance》2003,14(2):93-96

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Bryan Howieson  Ian Langfield‐Smith 《Australian Accounting Review》2003,13(29):17-26

This paper analyses the decision of the Financial Reporting Council (FRC) to replace Australian accounting standards with international accounting standards on 1 January, 2005. Two main topics are considered: the appropriateness of the FRC's directive, and the case against the proposed adoption date. We argue that the FRC has not conducted sufficient consultation with affected parties and that the hasty implementation will impose costs that could have been avoided with the exercise of more caution.  相似文献   

    

Bing‐Sheng Teng 《Thunderbird国际商业评论》2004,46(4):381-400

For years, multinational enterprises (MNEs) vying for the Chinese market used joint ventures (JVs) as an entry mode. However, there has been a growing frustration with the JV mode. It is reported that MNEs are increasingly opting for wholly owned subsidiaries for better control. This article examines the recent development of the business environment in China. It concludes that there are now real entry options for MNEs, including exporting, JVs, wholly owned subsidiaries, and acquisitions. China's accession into the World Trade Organization (WTO) will accelerate the change process and make non‐JV options even more viable. A few decision rules for choosing an entry mode in China are discussed. © 2004 Wiley Periodicals, Inc.  相似文献   

    

Sheng‐Syan Chen  Cheng‐Few Lee  Keshab Shrestha 《期货市场杂志》2004,24(4):359-386

This article analyzes the effects of the length of hedging horizon on the optimal hedge ratio and hedging effectiveness using 9 different hedging horizons and 25 different commodities. We discuss the concept of short‐ and long‐run hedge ratios and propose a technique to simultaneously estimate them. The empirical results indicate that the short‐run hedge ratios are significantly less than 1 and increase with the length of hedging horizon. We also find that hedging effectiveness increases with the length of hedging horizon. However, the long‐run hedge ratio is found to be close to the naïve hedge ratio of unity. This implies that, if the hedging horizon is long, then the naïve hedge ratio is close to the optimum hedge ratio. © 2004 Wiley Periodicals, Inc. Jrl Fut Mark 24:359–386, 2004  相似文献   

    

Shirley Dennis‐Escoffier 《Journal of Corporate Accounting & Finance》2002,13(5):79-82

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Shirley Dennis‐Escoffier 《Journal of Corporate Accounting & Finance》2002,14(1):89-92

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