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71.
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Guy R. Banville Ph.D. Barbara Pletcher D.B.A. 《Journal of the Academy of Marketing Science》1974,2(3):432-446
Historically, major consideration given to product management has focused on research and development or the introductory
stage of the product life cycle. The authors present an empirical study delineating the variables to be considered in the
product elimination process. More specifically, the elimination process is evaluated under a situation of poor product performance
despite a generally viable market. The basic objectives of the study were: to determine the significant variables in the product
elimination process of the Small Appliance Industry; to determine the relative importance of the variables; to examine the
interaction among variables. The data obtained through personal structured questionnaire interviews were analyzed and provided
a ranking of twenty-six variables relevant to the elimination process. Moreover, the Johnson's Hierarchical Clustering Schemes
was applied to determine the interaction among variables. The results indicate that profitability and financial variables
are most significant in the elimination decision-process. Second, the primary clusters of importance are concerned with market
share, market growth rate, consumer awareness, and competitive action. 相似文献
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We present general results for finding or boundingt
maxB
, the maximum number of arbitrary whole blocks of observations which can be removed from a block design, and still leave all of the elementary treatment contrasts estimable. The block sizes may be larger than the number of treatments. The results are applied to BBDs, reinforced BIBDs and BBDs, BTIBDs, and a series of variance balanced incomplete block designs with two block sizes. Also given for most of these designs, are results fort
max, the maximum number of arbitrary, scattered observations that can become unavailable, and still leave all of the elementary treatment contrasts estimable.The work was undertaken while Dr. Whittinghill was visiting Ohio State University, and supported by a grant from the Natural Sciences Division, Colby College, Waterville, Maine. 相似文献
76.
This study is concerned with one aspect of the family cycle, namely, the transition from young married to young married with small children. The focus is on developing models to forecast entries into this latter stage for the purpose of marketing research. "Using ordinary least squares, forecasting models were estimated for (1) total number of first births, (2) number of white first births, and (3) number of nonwhite first births." Models are estimated for both the United States and California using data from official sources. 相似文献
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Azevedo D 《Medical economics》1995,72(17):54, 57, 61-542 passim