Signaling new product introduction delays: Determinants of clarity of delay-duration announcements

To benefit from being first into the market, many firms deliberately release information about a new product well ahead of its actual introduction, but often subsequently fail to meet the pre-announced due date. The primary aim of the study reported here was to expand understanding of the determinants of the clarity of announcements concerning delays to new-product introductions, specifically by examining the antecedents of a firm's propensity to issue clear signals regarding the likely date of eventual availability. Empirical analysis of data collected by questionnaire from 113 manufacturers in the telecommunications, consumer electronics, and computer hardware and software sectors in Taiwan found that signal clarity can be explained by factors that are sender-specific (competitive equity building), product-related (prevalence of launch delays, expected duration of delay, and degree of control over delay), and receiver-related (competitive elasticity). A structural model is proposed, to serve as a framework for management decision-making.     

Winning through innovation and marketing: Lessons from Australia and Vietnam

We examine the role of innovation and marketing, two functional capabilities that have the capacity to play a major role in creating superior marketplace performance in firms. Our study of the two capabilities and firms' marketplace performance also takes into account the contribution of entrepreneurial orientation (EO) and market orientation (MO) to our focal functional capabilities and marketplace performance. The results of a study of firms in Australia and Vietnam show innovation capability, marketing capability mediate the effects of the firm's MO on its marketplace performance. The results also show that the interaction of innovation and marketing capabilities significantly influences firms' marketplace performance more than they do individually. Finally, our results show that MO partially mediates the relationship between EO and innovation and marketing capabilities.     

Achieving superior innovation-based performance outcomes in SMEs through innovation resource-capability complementarity

Firms are increasingly identifying new avenues to enhance their market position. One such effort involves the firms' ability to continuously learn. Learning has the capacity to enable firms to develop and implement more efficient and effective innovation-focused strategies, resulting in the ability to develop and deliver more products in a timelier manner. This study tests the relationship between innovation resource-capability complementarity and innovation-based performance. This study further elaborates that while innovation resource-capability complementarity drives innovation-based performance; their relationship will be enhanced via the firms' possession of superior learning capability. The findings show a significant effect of innovation resource-capability complementarity on innovation-based performance. The results also show that firms that possess superior learning capability are willing to question their operational processes and routines and make adjustments following the feedback obtained from customers and channels; thereby enhancing their abilities to develop more new products and increase their speed in delivering products to the customers.     

IMP and service-dominant logic: Divergence, convergence and development

This article arose directly from discussions at the 2nd Otago Forum on Service-Dominant (S-D) logic held at the University of Otago in December 2008. It builds on the papers presented and discussions at the forum, on previous papers within the S-D logic field and relates these to the research of the IMP (Industrial Marketing and Purchasing) Group. The article focuses on two important conceptual issues that appear to need further development by both S-D logic and IMP researchers: Firstly, the identity and characteristics of the business actor in an interacted business landscape and second, the nature of value and its creation and delivery. The article also seeks to use some IMP ideas on business interaction in an attempt to refine and clarify the central S-D logic concept of ‘service’ between companies. Finally, the article attempts throughout to draw tentative conclusions about the implications of this conceptual analysis for practitioners.     

A service perspective on business relationships: The value creation, interaction and marketing interface

Adopting a service perspective or logic on business directs suppliers' focus in business relationships towards engaging with their customers' business processes. The purpose of this article is to analyze implications for value creation and marketing of adopting a service logic in business relationships. In the article it is demonstrated that a service perspective is multi-dimensional, enabling the mutual creation of value, with service as a mediating factor in that process. It is argued that value creation, purchasing, usage and marketing are intertwined processes. Here supplier-customer interactions are in a focal position. This perspective enables marketers to better understand how to develop and extend service offerings through assistance to customers' processes relevant to their businesses. Therefore, the underpinning logic of industrial interactions is analyzed in detail, extending marketing's conventional boundaries.     

Guanxi practice and Chinese buyer-supplier relationships: The buyer's perspective

This study explores the different effects of guanxi practice on Chinese buyer-supplier relationships in the initiation and the maintenance stages during the buyer-supplier relationship lifecycle. Using survey data collected from the retail industry in China, we find that retailers perceive varying buyer-supplier relationship behaviors in these two relationship stages and, accordingly, guanxi practice exerts opposite effects on retailer satisfaction. Specifically, during the relationship initiation stage, guanxi practice is negatively related to retailer social satisfaction and commitment. However, during the relationship maintenance stage, guanxi practice is positively related to retailer economic satisfaction. The results from this study provide suppliers with managerial implications on when to and when not to practice guanxi in China.     

Network actors' participation in B2B SME branding

This study explores how network actors participate in branding in the context of SMEs operating in business markets. Branding is conventionally seen as an internally governed process and its exposure to external influences has been generally overlooked. By using narrative interviews this study analyzes the branding actions of network actors which impact on an SME's brand image. This article shows that social and business network relationships influence the SME's brand image, as does the nature of the company's internal branding decisions and identity. The findings propose and define the concept of a branding pool, expanding the focus of branding beyond the boundaries of an individual organization into the context of nets. An SME cannot manage its branding pool, but it can mobilize stakeholders in branding to improve the brand performance in the market.     

A Bradley-Terry type model for forecasting tennis match results

The paper introduces a model for forecasting match results for the top tier of men’s professional tennis, the ATP tour. Employing a Bradley-Terry type model, and utilising the data available on players’ past results and the surface of the contest, we predict match winners for the coming week’s matches, having updated the model parameters to take the previous week’s results into account. We compare the model to two logit models: one using official rankings and another using the official ranking points of the two competing players. Our model provides superior forecasts according to each of five criteria measuring the predictive performance, two of which relate to betting returns.     

Combining exponential smoothing forecasts using Akaike weights

Simple forecast combinations such as medians and trimmed or winsorized means are known to improve the accuracy of point forecasts, and Akaike’s Information Criterion (AIC) has given rise to so-called Akaike weights, which have been used successfully to combine statistical models for inference and prediction in specialist fields, e.g., ecology and medicine. We examine combining exponential smoothing point and interval forecasts using weights derived from AIC, small-sample-corrected AIC and BIC on the M1 and M3 Competition datasets. Weighted forecast combinations perform better than forecasts selected using information criteria, in terms of both point forecast accuracy and prediction interval coverage. Simple combinations and weighted combinations do not consistently outperform one another, while simple combinations sometimes perform worse than single forecasts selected by information criteria. We find a tendency for a longer history to be associated with a better prediction interval coverage.     

Forecasting levels of log variables in vector autoregressions

Sometimes forecasts of the original variable are of interest, even though a variable appears in logarithms (logs) in a system of time series. In that case, converting the forecast for the log of the variable to a naïve forecast of the original variable by simply applying the exponential transformation is not theoretically optimal. A simple expression for the optimal forecast under normality assumptions is derived. However, despite its theoretical advantages, the optimal forecast is shown to be inferior to the naïve forecast if specification and estimation uncertainty are taken into account. Hence, in practice, using the exponential of the log forecast is preferable to using the optimal forecast.