Linking Innovation to Design: Consumer Responses to Visual Product Newness

In recent years, researchers have begun to recognize the central role that visual design plays in successful marketing efforts. However, little research has effectively bridged the gap between product innovation and visual design. Before consumers can judge the competitive newness of a product based on its functionality, they first encounter its visual form. Therefore, both innovation researchers and product managers need to be aware of the impact that visual design can have in communicating product newness. In the present work, two studies are described that examine consumers' responses to visual product newness. The first study explores the ability of consumers to recognize and assess product newness using visual design cues and then examines the basis on which these evaluations are made. The second study examines the cognitive and affective reactions that are engendered by exposure to products that are high in visual product newness.     

‘These are not my people’: queer sport spaces and the complexities of community

Community is often imagined as a space of common beliefs, shared values and/or common purpose. For many individuals of non-normative gender or sexual identity, sports are a means to find and/or develop community. Fostered as spaces of inclusivity and an alternative to heteronormativity and cissexism, sports teams enable and promote a progressive community potential. However, they simultaneously erect overarching boundaries at the expense of some bodies and identities. Based on narratives of 30 diversely identified queer individuals, the authors find that within Canadian queer sports spaces complexities with respect to diverse embodiments – from femme invisibility, racism and trans acceptance, to a preference for androgyny, and fat phobia – ignite uncertainties of community idealism. This paper argues for a re-conceptualisation of community that is based on complexity and struggle, rather than on an assumed unity and, thus privileged safety.     

An expository note on the composite commodity theorem

Summary This note offers an alternative derivation of the composite commodity theorem using only elementary economic and mathematical tools. It offers some insight as to why constancy of relative prices induces separability in the consumers optimization problem. It should be more readily accessible to students in upper level microeconomics courses and prove useful in the classroom in presenting this central theorem of economic analysis.The author gratefully acknowledges the useful comments made by John Fountain, Leslie Young and Peyton Young.     

Regression models of decision rules in unstable environments

Bowman and others have shown that a decision-maker's performance in a stable environment can be improved by using a regression model to make decisions. However, when the environment changes, a regression model based on past behavior may no longer be appropriate for future decisions. Whether or not regression models are appropriate for unstable environments is examined in this article.The research used an aggregate production and work-force scheduling problem. After 12 periods the cost function was changed; the subjects rapidly adapted to this change. Even during the adaption, the regression rules performed better than the subject's actual decisions. Thus, this study supports the use of regression models in unstable environments.     

Managed trade: The US–Mexico sugar suspension agreements

Under the 1994 North American Free Trade Agreement, Mexican sugar producers were ultimately granted free access to the US sugar market, while all other suppliers, including US refiners, were subject to supply quotas. Following a surge in imports of Mexican sugar, the American Sugar Coalition initiated anti‐dumping and countervailing duty (ADCVD) proceedings against Mexico in early 2014. In December 2014, the ADCVD cases were halted as a result of two suspension agreements negotiated between the US and Mexico. This paper contributes to a small number of empirical studies that have estimated the impact of suspension agreements. We measure the impacts of the ADCVD filings and the suspension agreements on US domestic raw and refined prices, the raw‐to‐refined margin and the quantity and composition of sugar imports from Mexico. Results suggest US raw sugar prices increased by 3¢ per lb. (14%) under ADCVD proceedings, equivalent to an ad valorem tariff between 40% and 50%, while the suspension agreements increased US raw sugar prices by 5¢ (70% tariff equivalent). US refined sugar prices increased by similar amounts under the ADCVD proceedings and the suspension agreements (4.5¢ per lb.). Ultimately, both the ADCVD proceedings and the suspension agreements significantly reduced sugar imports from Mexico. US sugar refiner economic welfare hinges critically on the quantity and composition of raw sugar imports. As such, refiner revenue, following the ADCVD filings and suspension agreements, is estimated to have declined by 16%, relative to a free trade environment.     

Diana: a symbol of women entrepreneurs’ hunt for knowledge,money, and the rewards of entrepreneurship

This article discusses the questions and issues that prompted the founding of the Diana Project, a multi-university research program aimed at identifying factors that support and enable high growth in women-led ventures. Despite the fact that women business owners comprise a significant portion of the economy, women face challenges in acquiring the resources needed to expand their businesses. This article details both the myths and realities associated with women’s entrepreneurship in their quest for growth. In particular, we examine the strategies that women entrepreneurs use to position their firms for growth, especially those strategies related to growth capital. Our results show that women seeking venture capital (VC) have degrees, graduate degrees, and experience that should not preclude them from obtaining financing. We also found that even though women-led businesses are frequently clustered in industries less attractive to financiers, women seeking equity funding are in the appropriate industries. Further, women spend a considerable amount of time using both formal and informal networks in their search for capital and in seeking capital. Because of the importance of the VC industry as a provider of growth capital and its reliance on its network for investment referrals, we also examined the participation and role of women as decision-makers in industry. Women’s participation in the VC industry has not kept pace with industry growth, and women have exited the industry at a faster rate than men, thus creating a significant barrier for women entrepreneurs in that it is less likely that their networks will overlap with the financial supplier networks, despite any effort they may expend networking and seeking capital.

Antecedents and Consequences of Perceived Importance of Ethics in Marketing Situations: A Study of Thai Businesspeople

Building on an existing framework concerning ethical intention, this research explores how Thai business people perceive the importance of ethics in various scenarios. This study investigates the relative influences of personal characteristics and the organizational environment underlying the Thai business people’s ethical perception. Corporate ethical values and idealism are shown to positively influence a Thai manager’s perceptions about the importance of ethics. While their ability to perceive the existence of an ethical problem is negatively influenced by relativism, it is positively impacted by their existing perceptions about the importance of ethics. Results also suggest positive relationships between perceived importance of ethics and perceived ethical problems with ethical intention. These results extend research in understanding the relationship between the antecedents and consequences of perceived importance of ethics within an economically growing non-Western culture.     

Seeing Is Not Believing: Perceptions of Date Labels over Food and Attributes

ABSTRACT

This study investigates consumers’ perceptions of date labels (“Best by” and “Use by”) between different food items (spaghetti sauce and deli meat) and across different attributes (nutrition, quality, safety, and taste). We collected data from experimental auctions and a survey held in cities located in two different regions of the United States. Previous research suggests that confusion over date labels contributes to waste. Thus, we ask respondents to indicate the meaning of date labels for products over attributes. Overall we find that respondents have differing conceptions of date labels by product and over attributes, which reflects confusion over the date labels. However, the differences, while statistically significant, are not large enough to suggest a reversal of perception from agreement to disagreement in the meaning of the date label for specific attributes. The findings question the effectiveness of a two-date label regime to reduce food waste.     

Conducting multilevel studies in purchasing and supply management research

Purchasing and supply management (PSM) research commonly covers multiple levels of theory and analysis. The theorizing and simultaneous testing of hypotheses across multiple levels is referred to as multilevel analysis (MLA) and is commonly performed using hierarchical linear modeling (HLM). Researchers in the PSM domain have paid little attention thus far to the topic of multilevel studies. Although MLA holds the potential to yield novel insights into PSM issues, it also generates new challenges for authors and reviewers alike. We contribute to this methodological dialogue by examining reasons for conducting multilevel PSM research and offering practical guidance for increasing its methodological rigor.