Ethical Standards in Advertising: A Worldwide Perspective

An empirical study indicates how close advertisers from all the continents have been from the natural law and other fundamental moral principles. In their professional activities, many advertisers assumed the philosophical relativism as the framework for fundamental concepts. The ethical problems have not been equated with objectivity and the realist approach is appointed as a solution.     

Transparency to Reduce Corruption?

Corruption within the private sector has often not been dealt with in Brazil. Organizations may find corrupt acts in its operations or practices, but specific concepts and programs to avoid them are neither concrete nor clear. Some Brazilian stockholders have become aware of the risks involved in unethical procedures and are adopting the Best Practices of Corporate Governance initiative. International agencies have intensively supported organizations and governments in an effort to define policies that inhibit illegal or corrupt cultural habits throughout the world, but Brazilian practitioners show insufficient response. Skepticism may indicate a lack of understanding about how an ethical leadership can guide employees, setting high standards for the organizational culture and climate, clearly defining limits of correct behavior, and creating appropriate codes of ethics. Transparency still has to be discovered as a significant tool to encourage professionalism in performance and reporting of data in Brazilian companies. In this article, we analyze the ethical behavior of the purchasing department of a multinational company in its host country, Brazil. It focuses specifically on the supplier–buyer relationship. The results indicate that despite the negative reputation Brazilians have in business ethics, a company can still develop a positive and ethical relationship with its stakeholders. Communication, transparency, compliance with the company’s code of conduct as well as the supplier’s awareness of the buyer’s code of conduct are the factors which influence the supplier–buyer relationship. Transparency can be used as a tool to reduce corruption, thereby increasing ethical behavior and company image. Good ethical behavior can help to build up a company’s image.     

Political Risk Assessment and the Arab Spring: What Can We Learn?

Whether dealing with debt issues in the Eurozone, investment prospects in emerging markets, or potential disruptions in patterns of global trade, the identification, assessment, and measurement of political risk (PR) are recurring issues for businesses and governments today. In the past few years, abrupt social and political change has become the rule in international relations. A prominent instance of this is the “Arab Spring,” the massive and unexpected wave of social and political turmoil that, starting in the winter of 2010‐2011, swept across the Middle East and North Africa (MENA) region. The Arab Spring has significantly affected the business climate of the countries involved. In doing so, it has also exposed the shortcomings of the extant approaches to PR assessment. This article discusses the performance of five different approaches to PR assessment (OECD, ONDD, EIU, PRS, SACE) vis‐à‐vis the Arab Spring, providing some specific suggestions on how to improve PR assessment and analysis. © 2015 Wiley Periodicals, Inc.     

Managing organizational ethics: How ethics becomes pervasive within organizations

This study analyzes real experiences of culture management to better understand how ethics permeates organizations. In addition to reviewing the literature, we used an action-research methodology and conducted semistructured interviews in Spain and in the U.S. to approach the complexity and challenges of fostering a culture in which ethical considerations are a regular part of business discussions and decision making. The consistency of findings suggests patterns of organizational conditions, cultural elements, and opportunities that influence the management of organizational cultures centered on core ethical values. The ethical competencies of leaders and of the workforce also emerged as key factors. We identify three conditions—a sense of responsibility to society, conditions for ethical deliberation, and respect for moral autonomy—coupled with a diverse set of cultural elements that cause ethics to take root in culture when the opportunity arises. Leaders can use this knowledge of the mechanisms by which organizational factors influence ethical pervasiveness to better manage organizational ethics.     

The perception of tourism in coffee-producing equatorial countries: An empirical analysis

Some scholars have emphasized the importance of food tourism in mature and certain emergent economies for growing consumption-related products (e.g., wine, beer, rice, and tea) and attempts have been made to study tourism levers and threats in developing economies. However, to the best of our knowledge, little research has been conducted on the potential development of tourism activities centered on coffee producers and their farms in equatorial countries to determine whether a coffee tourism market is developing in these locales and if this could enhance these countries’ brand perceptions. Thus, this study explores the antecedents of the perceptions, potentialities, attitudes, and behavior of tourists specifically with regard to coffee tourism and coffee cultivation visits. To achieve our goal, we employ a quantitative method involving a survey of potential tourists. Our findings indicate that while the effects of gender and age on the perceptions of coffee cultivation visits are not significant, the effects of coffee consumption and travel in coffee-producing countries are positive and significant. These findings help us draw some relevant theoretical and managerial implications.     

Grand challenges and entrepreneurship: Emerging issues,research streams,and theoretical landscape

This study discusses how the role of entrepreneurship in addressing the so-called “grand challenges” (e.g., poverty, inequality, pollution, climate change) is evolving and could further evolve, based on the ongoing conversation in the scholarly community. To develop the discussion, we conducted the following steps: (1) a computer-aided semantic analysis; (2) an analysis of the evolution of literature streams; and (3) a network analysis of advocated theories and approaches. All three analyses were based on a selection of 358 publications retrieved via a keyword search and 27 further publications retrieved via an analysis of five recent and relevant special issues published by important scientific journals. Our results show that the call to address grand challenges, particularly after the publication of the United Nations’ Sustainable Development Goals (SDGs), is radically transforming entrepreneurship research, with new issues emerging and replacing traditional issues as core to the discipline, marking a rapid and complex dynamics of research stream divergence and convergence. Similarly, the network of theories and approaches advocated by recent agenda-setting articles depicts an emerging theoretical landscape that is highly innovative. This new theoretical landscape revolves around systems thinking and Ostrom’s theory of the commons as the two key poles, with the embeddedness, stakeholder, institutional, effectuation, processual, and design-oriented approaches being the cross-fertilizing forces linking these two poles. In the final section, we present the nine articles included in the special issue titled “Grand Challenges and Entrepreneurship: Emerging Issues and Research Streams” and briefly synthesize these in the light of the ongoing evolution of the literature.

     

Customers’ judgments and misjudgments of corporate responsibility communication: A cross‐country investigation of the effects on confidence and trust within the banking sector

Customers’ judgment of corporate responsibility (CR) communication and the effect on confidence and trust as interlinked paradigms are intriguing areas of investigation from both theoretical and empirical perspectives. This research aims to clarify the nature of effective CR communication toward customers by identifying situations of over‐ and undercommunication of CR that might cause misjudgments and therefore lower the level of confidence among customers. The study also provides insights to better explain the link between confidence and trust related to customers’ perceptions of CR communication and compares different judgments and misjudgments regarding the banking industries in Italy and the United Kingdom. The study adopts real and fictitious bank case studies to conduct focus groups investigations of 160 millennial customers’ perceptions of CR communication and how it affects their level of confidence. The findings highlight the role of trust in making independent judgments on CR communications. Some similarities and slight differences in the impact of CR communication on confidence emerge between the countries and greatly depend on the customers’ level of trust in real banks and the influence of the industry effect characterizing the banking sector. This study provides fertile ground for future research into the implementation of a more effective and balanced CR communication strategy to increase customers’ confidence and into the understanding of which communication drivers, apparently independent of CR, affect trust in the long term.     

‘Don't give us an assignment where we have to use spinach!’: food choice and discourse in home and consumer studies

The aim of the study was to describe classroom Discourses about vegetables during the planning, cooking, eating and evaluation of meals in the Swedish school subject Home and Consumer Studies. Fifty‐nine students and five teachers were recruited from five northern Swedish villages and towns, and then observed, recorded and in some cases video‐taped during lessons that took place between 2010 and 2012. Based on 56 instances of talk about vegetables, four Discourses were identified and related to the three aspects of Belasco's culinary triangle of contradictions: identity, responsibility and convenience. The results indicated that the identity‐based sensory and cultural Discourses sometimes clashed with the more responsibility‐oriented health and evaluation Discourses. The health Discourse was only used when there was an element of evaluation, with assignments connected to grades. In all other cases, the sensory and cultural Discourses guided vegetable use. Sometimes different sensory or cultural assumptions could clash with each other, for example when the teacher insisted on the use of a specific recipe regardless of a student's taste preferences. Since these preferences did not always harmonize with curricular demands for responsibility, there might be a risk of basing grades on aspects of students’ identity. Alternatively, students might feel constrained to argue against their own identity in order to be favourably evaluated. Then again, if teachers always bow to student tastes, this limits their chances of learning about food and physical health. Viewing the dilemma through the lens of the culinary triangle of contradictions may help teachers and researchers develop teaching methods that take all aspects of food choice into account.