金融改革进程中我国银行资本的市场运作研究

伴随经济的全球化和多样化,金融结构的调整和改革,金融的业务竞争也越来越激烈,为了生存和发展,银行作为盈利性的企业,必定要在自身的经营方式和结构上进行具有创新性的重组和调整,这样,银行资本的市场运作必定也会受到一系列影响。     

电气工程及其自动化的建设及发展

电气工程及其自动化正广泛渗透于社会与国民经济各个领域,电气工程及其自动化与计算机技术、信息技术相结合,使得本专业的发展更加充满生机和活力,更加适应时代发展的要求.     

服装设计在外贸企业中的应用

越来越多的服装外贸企业承认经营与发展面临着一定的困难.他们已经意识到OEM(OEM:Orginal Equipment Manufacture 原设备生产型企业)这条路越来越难走了.商品采购成本增加、行业利润率走低、人民币升值、配额不足、贸易摩擦、行业竞争激烈、客户要求不断提高、人员流失都是企业经营过程中面临的困境,其中行业利润率走低是所有困难中比例最高的一项.外贸企业的核心竞争力就是体现在综合服务上,而设计研发服务则是体现综合服务水平,提高产品附加值,进而提高企业竞争力的重要环节.通过建立产品开发部门,开发设计职能、强化设计研发工作来提高企业的核心竞争力,这是企业加速发展的必要措施和有效途径.本文根据外贸服装企业的特点结合本人近年来服务外贸企业的设计工作实践,提出了具体的设计管理模式,研发工作流程以及设计项目的管理方法,回答了外贸服装企业如何建立适合自身产品开发的团队,强化设计管理等问题.     

我国土地承包经营纠纷解决机制之分析

随着经济的发展、人口的膨胀以及城市化的扩张,土地资源越来越显得稀缺,土地承包经营纠纷也越来越多.由于土地承包经营关系到整个农村基层的稳定,因此土地承包经营纠纷的解决也越来越引起人们的关注.本文以我国土地承包经营到纷的解决机制为切入点,结合我国相关的法律法规以及现实情况,对我国的土地承包经营纠纷解决机制进行分析.     

老年报的现状与发展方向的思考

本文阐述了中国老年报的现状及发展历程.在报刊如林的今天,对于老年报跻身其间参与市场竞争,并产生的社会和经济效益,做了理性的阐述与分析.对老年报如何在日新月异的改革开放时代生存与发展方向做了一定的思考.     

浅谈高职数学教育改革与创新型人才的培养

高职教育是我们国家高等教育结构里的必要组成部分,也是职业教育实现科学发展的核心前提.然而,现阶段的高等职业教育还存在这诸多问题,尤其在基础学科教育改革上,比如数学还处在摸索中前进的过程.我们这些从事高等数学教学的工作者有责任和义务培养创新型人才,使高等数学能为高职教育的发展发挥它应有的作用.     

自动化机械仪表常见故障分析

数控机床电气系统故障的调查、分析与诊断的过程也就是故障的排除过程,一旦查明了原因,故障也就几乎等于排除了.因此故障分析诊断的方法十分重要.     

探讨柴油机拉缸的原因及预防措施

柴油机"拉缸"是柴油机制造、修理后试车以及在运行中常出现的故障.     

Country-of-origin effects and antecedents of industrial brand equity

Does the country-of-origin effect matter to industrial brand equity in international business-to-business (B2B) markets? The effect of a product's country-of-origin (COO) on both industrial buyers' and consumers' perceptions and evaluations has been one of the most widely studied phenomena in the fields of international business, marketing, and consumer behavior since the 1960s. Although many country-of-origin studies focus on consumer behavior in developed countries and acknowledge that the processes and stages of economic development by which consumers use COO information may differ in developing countries, the fact that there has been little research to investigate the effects of COO could explain the variations in international buyers' evaluations of industrial brand equity in the newly-industrialized economies, such as Taiwan. Taiwanese firms are now formidable global B2B market players by successfully transforming themselves from manufacturing mainly low-value and labor-intensive goods to producing many high value-added products that require advanced technology, equipment and significant business expertise. With the adoption of advanced technology and equipment, an important question is whether unique and innovative fastener products from Taiwan have generated the country-of-origin effects in international B2B buyers' minds. The main finding is that the country-of-origin of fasteners has not yet become an important antecedent of industrial brand equity in the case of the fastener industry in Taiwan.     

The relative advantages of benefit overlap versus category similarity in brand extension evaluation: The moderating role of self-regulatory focus

The literature has identified factors that determine the favorable evaluation of a new brand extension, such as sharing a common product category or providing similar core benefits as the parent brand. However, there has been little research on which of these factors has a greater impact on consumer evaluation. This study explores how self-regulatory focus moderates the relative impacts of benefit overlap (i.e., the consistency of core benefits provided by extensions) versus product category similarity (i.e., the similarity among product categories that include the extensions) on brand extension evaluations. The results of an experiment support the prediction that benefit overlap extensions have greater significance for promotion-focused consumers, whereas category similarity extensions are favored by prevention-focused consumers.