经营绩效反馈、环境不确定性与企业广告投入

基于2012～2015年深沪两市A股上市公司样本数据,对经营绩效反馈和企业广告投入之间的关系进行了理论分析和实证检验,并进一步考察了环境不确定性的调节作用。研究结果表明：（1）当企业未实现资本市场经营预期时,随着实际绩效低于经营预期程度的增大,企业广告投入将减少;（2）当企业实现资本市场经营预期时,随着实际绩效高于经营预期程度的增大,企业广告投入将增加;（3）当企业未实现资本市场经营预期时,与低不确定性环境相比,高不确定性环境中企业经营绩效负反馈对广告投入的负向影响将增强;（4）当企业实现资本市场经营预期时,与低不确定性环境相比,高不确定性环境中企经营绩效正反馈对企业广告投入的正向影响将增强。     

基于碳排放的闭环供应链政府奖惩机制研究

温室气体的排放问题已成为国际社会亟待解决的问题,解决这一问题的必由之路就是通过降低产品碳排量实现从源头上减排。本文研究由一个制造商和一个零售商组成的逆向供应链系统,建立了政府实施回收奖惩机制的动态博弈模型,比较分析了有无政府回收奖惩机制两种情形下零售商的回收比例、供应链参与方的期望利润和产品的碳排放总量。研究结果表明,政府回收奖惩机制提高了回收比例和碳减排水平;当再制造减排程度较小时,政府回收奖惩机制降低了碳排放总量;基于消费者低碳偏好的政府回收奖惩机制提高了制造商和零售商的利润,更大程度的降低了产品总碳排放量;政府回收奖惩机制下较小的目标回收率能够最大化零售商利润。     

领导成员交换对主管评估行为的影响研究

近年来,评估者行为成为绩效评估研究领域的新焦点,它会受到自身动机/ 特征、受评者特征、评估者与受评者二元关系、组织评估制度等多方面因素的影响。本文设定主管为评估者,选择评估者与受评者二元关系中的领导成员交换（LMX）作为主要研究变量,探究LMX 与主管评估行为之间的关系。通过231 份有效问卷数据统计结果发现,LMX 显著正向影响主管宽大评估行为,LMX 水平越高,评估结果越趋向宽大;反之LMX 显著负向影响主管准确评估行为,LMX 水平越低,评估结果越趋向准确。在研究中引入管理性评估目的作为调节变量,当处于低情境下的绩效评估管理性目的时,LMX 对主管评估行为影响与主效应保持一致,但处于高情境下的绩效评估管理目的时,无论LMX 水平高低与否,主管都会趋向采取准确评估行为。     

中国经济升级版的评价指标体系构建、测度与阶段甄别

改革开放以来,中国经济取得了举世瞩目的成绩,而随之引起的弊端也日益凸显,经济转型和经济升级成为刻不容缓的任务之一。本文选取1995～2014年中国20年间的统计数据,利用层次分析法,从人民幸福感程度、结构优化程度、可持续发展能力、外向型经济、创新驱动能力方面考察中国经济阶段性特征,再运用系统聚类分析,进一步探索出中国在这20年间历经的经济升级状况及发展趋势,最后提出中国经济再次升级的动力源泉在于提高民生保障水平、科技创新、绿色产业、发展服务业、构建全方位开放新格局。     

Urban air pollution in China: destination image and risk perceptions

Inbound tourist arrivals into China have been declining in recent years, possibly in response to increasing levels of urban air pollution. To examine Westerners’ contemporary views on China as a travel destination, with a particular focus on air pollution, this research surveyed 600 US and Australian residents. An online panel survey collected data on cognitive and affective destination image, cognitive and affective risk perceptions, intention to visit China and key demographic variables. The findings show that, while China's cognitive image attributes were perceived positively, potential travellers expressed negative views about travel risks in China in general and about air quality in particular. Importantly, feelings towards the risk of air quality had a significant negative impact on destination image as well as intention to visit China. The research contributes to theory by highlighting the importance of considering affective risk perceptions in destination image studies. While some market segments seemed less sensitive to air pollution than others, this paper concludes that unless China proactively addresses the problem of air pollution, for example by seeking to stimulate positive feelings, international arrivals may continue to be compromised.     

Exploring factors determining the attractiveness of railway tourism

This study explored experts' opinions on the determinants of railway tourism attractiveness (RTA). The results showed the provision of heritage railway attractions, both on-board and off-board, constitutes an essential and important component of railway tourism experience, whereas the smoothness and comfort of a rail journey play a supporting role in enhancing RTA. It is concluded that Taiwan has long history with railroads and the historical values connected to rail infrastructure represent a unique part of railway tourism experience. The integration of those assets would diversify its tourism offerings and enhance its profile as one of Asia's leading tourism destinations.     

Using a network data envelopment analysis model to assess the efficiency and effectiveness of cultural tourism promotion in Taiwan

The importance of tourism promotion has been discussed throughout past studies, and the consequences of ineffective promotion have also been investigated. While tourism promotion is a topic of interest to many researchers, performance measurement used to assess the effectiveness of tourism promotion is a topic seldom discussed. The purpose of this study is to develop an approach based on the data envelopment analysis (DEA) model to evaluate performance for tourism promotion. The main difference compared with previous DEA models is the evaluation of multiple efficiencies in a single DEA implementation, and the assessment of overall efficiency in a ratio index. In the assumption of variables, we use cultural tourism promotion as a foundation in formulating the empirical evaluation, and we test the proposed model by using data across 20 regions in Taiwan.     

Market knowledge of the travel industry from knowledge-based view: a case of two Taiwanese travel agencies

There has been a lack of comprehensive model elaborating the key dimensions of knowledge management in the tourism field. Based on market orientation literature, market knowledge could be illustrated from consumer and competitor dimensions. However, what knowledge topics are in these two dimensions (e.g. knowledge depth) or do any dimensions of market knowledge exist (e.g. knowledge breadth)? These questions can be clearly answered. Drawing on knowledge-based view of firms, this study explores market knowledge from four characteristics: depth, breadth, tacitness, and specificity. It seeks to contribute to the existing literature through a series of semi-structured interviews and behavioral observation with senior managers of Taiwan’s leading travel agencies. Four market knowledge categories emerge: customer knowledge, employee knowledge, competitor knowledge, and partner knowledge. It is suggested that high levels exist as to the importance of knowledge acquisition, classification, dissemination, and usage, and this represents a significant change over past findings.     

服务业对制造业出口支撑能力的国际比较:生产诱发系数评价视角

基于生产诱发系数视角,探讨中国服务业对制造业出口支撑能力与发达国家的差距。主要运用1995~2011年间世界投入产出表进行测算,结果显示:中国服务业对制造业出口的支撑能力小于发达国家。为分析中国服务业对制造业出口支撑能力弱的深层次原因,进而测算了主要发达国家与中国的服务业占制造业中间投入比重。测算结果显示,中国服务业发展物质投入比重偏高,不利于优化制造业出口。根据理论机制分析,服务业是制造业发展"开路先锋"和"后勤保障",因此优先发展服务业是提高中国服务业对制造业出口支撑能力的内在要求和必然趋势。     

公平标准认知差异对员工分配公平感及绩效的影响研究

公平标准会影响员工对客观公平现象的知觉、判断和评价。文章分析了公平标准认知差异对员工任务绩效和工作偏离行为的影响以及分配公平感的中介作用。结果表明:"工作要求律"、"个体贡献律"、"岗位条件律"和"个体特征律"这四类公平标准的认知差异与员工分配公平感、员工任务绩效有显著的负相关关系,与工作偏离行为有显著的正相关关系;分配公平感在"工作要求律"、"个体贡献律"、"岗位条件律"、"个体特征律"这四类公平标准的认知差异对员工任务绩效和工作偏离行为的影响中具有中介效应。