Investigating the impact of guilt and shame proneness on consumer ethics: a cross national study

Studies show that emotions of guilt and shame significantly influence how people live their daily lives when it comes to making ethical decisions. Nonetheless, individuals’ proneness toward guilt and shame has received limited attention in consumer behaviour literature. The study focuses on the impact of anticipated emotions (i.e. guilt and shame) on various consumers’ ethical and unethical behaviours. Using a combination of a panel data sample and a university sample, the overall results between the two countries (i.e. Australia and Indonesia) reveal more similarities than differences. Consumers with high guilt‐proneness are less likely to agree on those unethical behaviours. This study has important theoretical implications for understanding the similarities and differences between both nations and the impact of guilt and shame proneness on consumer ethics.     

Democracy and trade: an empirical study

The theoretical discussion on globalization has suggested that there are linkages between democracy and trade, although the direction of influence is less certain. Formal empirical studies remain scarce, and have often focused on the question of whether democratic regimes influence trade policy, as opposed to the actual relationship between democracy and trade. This paper seeks to answer the question, “Do democracies trade more?” by applying the gravity equation to a large dataset of bilateral trade data for the period 1948–1999, while taking into account the role of democracy. It finds that democracy is positively related to trade flows, but only after controlling for trade pair heterogeneity. In addition, it makes the case for studies of this nature to draw a distinction between trade flows in the pre- and post-1990s period of rapid democratization as well as between developed and developing countries.     

Participation and communication in virtual teams using representational avatars

The study examined how quantitative formative assessment tools may be applied to virtual team communication and provide quality and progress metrics to virtual team leaders. Representational avatars benefit virtual team communication and productivity. Organizational leaders need measurement tools to assess avatar innovation and monitor progress in virtual teams. A goal of this research was to supply a suite of tools to evaluate the potential for avatars to improve as well as monitor and measure virtual team participation and communication. The virtual teams were composed of students (N= 97) at the Auckland University of Technology (AUT) in New Zealand and Uppsala University in Sweden. Students enrolled in the Intelligent Business Systems (IBS) course formed teams by country and were randomly assigned to a text‐only or avatar‐enriched communication format. Survey results indicated that text‐based teams were perceived as efficient but lacking in inspired participation. Avatar‐enriched teams noted frustration with software but rated their experience as enjoyable. No significant difference in communication quality between teams was indicated, but avatar‐enriched teams posted significantly more words on weekly logbooks than text‐based teams. Recommendations include a model for data disaggregation that may be of value to improve assessment, productivity, and administrative costs of technology‐enhanced virtual teams.     

Tax avoidance and underleverage puzzle: Korean evidence

This paper examines whether tax avoidance substitutes for the use of debt, as well as investigating the impact of the tax-exhaustion effect and the cost of debt in this relationship. Applying a modified version of the tax-avoidance measure in Desai and Dharmapala (Rev Econ Stat 91:537?C546, 2006), I determine the marginal substitution effect of tax avoidance for the use of debt for a large sample of Korean firms, generalizing the evidence of Graham and Tucker (J Financ Econ 81:563?C594, 2006). Furthermore, I find that the debt-substitution effect increases with the probability of losing tax shields, suggesting that the tax-exhaustion effect interacts with the debt-substitution effect. In addition, the debt-substitution effect becomes stronger when the cost of debt is high, indicating that the cost of debt is a determinant of the substitution effect. The debt-substitution effects of tax avoidance suggest that tax-avoidance activities could offer a partial explanation for the underleverage puzzle.     

The effect of internal control deficiencies on the usefulness of earnings in executive compensation

Since SOX 404 disclosures are informative about earnings, and due to the widespread practice of using earnings-based measures in executive compensation, this study examines whether reports of internal control material weaknesses (ICMW) under SOX 404 influence firms' reliance on earnings in tying executive pay to performance. Using 391 (366) firm-year observations with reported ICMW and 3648 (3138) firm-year observations for CEOs (CFOs) reporting NOMW under SOX 404, we find a decreased strength in the association between earnings and executives' (CEO and CFO) compensation when the firm reports an ICMW, and as the number of reported ICMW increases. In addition, we find this decreased weight on earnings for the more severe Company-Level than Account- Specific material weaknesses. Our study suggests that the ICMW report under SOX 404 provides incremental information for executive compensation beyond that contained in reported earnings.     

Behavioral models of managerial decision-making

This paper reviews the literature that applies behavioral economic models to managerial decisions. It organizes the literature into research that focuses on alternative utility functions and research that focuses on non-equilibrium models. Generally, behavioral models have seen less application to manager decisions than to consumer decisions and therefore there are many opportunities to develop new theoretical models, new laboratory experiments, and new field applications. The application of these models to field data is particularly underdeveloped.     

Influence of Language of Packaging Labels on Consumers’ Buying Preferences

Can packaging labels of three different foreign languages (Korean, Japanese, and English) affect consumers’ preferences? In a month of field experiment involving 203 Chinese undergraduate students, this study used coffee as an experimental product and created a fictitious brand “7 AM COFFEE.” Using analysis of variance (ANOVA) as a statistical tool, the results of the experiment show that the English language represents the strongest effect for (1) consumers’ attention, (2) trust, (3) perceived quality, (4) taste perception, and (5) purchase intention. Moreover, consumers with high or low frequencies of drinking a coffee do not have a specific preference in relations to their attitude. The findings and discussion of this research provide better direction for marketing managers of beverages in establishing market strategies to promote products and generating appeal among coffee drinker.     

Investigating the purchase intention toward healthy drinks among Urban consumers in Malaysia

This study aims to investigate whether attitude (ATT), subjective norm (SN), perceived behavioral control (PBC), brand, awareness (AWS), and trust and would influence the purchase intentions toward healthy drinks among urban consumers in Malaysia. Furthermore, the authors examine the influence of AWS and trust on consumers’ ATT toward healthy drinks. This study adopted the extended model of Theory of Planned Behavior (TPB) of Ajzen, which included brand, AWS, and trust with ATTs, SN, and PBC to investigate consumers’ purchase intention toward healthy drinks. A total of 323 usable surveys were received from consumers in Penang and Kuala Lumpur. Data obtained from the survey were then analyzed using SPSS and Smart PLS. The results indicated that ATT, SN and PBC in the standard TPB model were supported. Trust as the additional determinant also proved to influence consumers’ purchase intention toward healthy drinks. Trust and AWS also have a positive and significant relationship with consumers’ ATT toward healthy drinks. Surprisingly, brand and AWS were found insignificant in influencing consumers’ purchase intention toward healthy drinks.     

Factors influencing clothing interest and purchase intention: a study of Generation Y consumers in Malaysia*

The purpose of this study is to examine the factors influencing clothing interest among Generation Y consumers in Malaysia. Brand image, word of mouth (WOM), self-concept, perceived quality, and need for uniqueness were hypothesized to be related with clothing interest, which in turn, was deemed to be related with purchase intention. The interaction effect of price consciousness on the relationship between clothing interest and purchase intention was also examined in this study. Self-administered questionnaires were used to collect data from a total of 300 respondents from Malaysia to test the hypothesized relationships. Results showed that need for uniqueness, self-concept, brand image, WOM, and perceived quality are significant predictors of clothing interest among the Generation Y consumers in Malaysia and price consciousness moderated the relationship between their clothing interests and purchase intention. The practical implications of the research findings were discussed.     

New approaches in transportation planning: happiness and transport economics

The measurement of social and psychological phenomena has been advanced by recent progress in the fields of behavioural economics and hedonic psychology. In addition, the increased interest in understanding how individuals perceive their own quality of life, has led to investigating the relations between various macro and individual level variables, generically subsumed as happiness. For many “happiness is considered to be an ultimate goal in life” and it plays an important role in the way people perceive the overall society they live in. Therefore, social scientists and behavioural economists are now stressing the importance of well-being measures, related to people’s evaluations of their quality of life in addition to economic indicators. In the transport sector, project evaluation is mainly based on cost–benefit analyses using economic indicators. However, any provided transportation project/service impacts the quality of the travel experience, the well-being of travellers and their travel behaviour. Competitiveness of modes may be also affected by the promotion of derived or experienced travellers’ well-being. Thus, existing behavioural travel choice models should be enhanced with regards to their behavioural validity incorporating the impacts of travelling happiness/ satisfaction. This study aims to understand and model the impact of stated (anticipated) happiness in the decision choice between a private transport mode—car, and a public transport mode—metro.