European Views of Advertising

Abstract

The effects of brand beliefs and attitude-toward-the-ad (A_ad) on immediate and delayed measures of attitude-toward-the-brand (A_b)were investigated for individuals who were more- and less-involved with the message of a print advertisement. Results suggest A_ad's and brand beliefs' influence on immediate and delayed measures of A_b depend on individuals' involvement with the message. As expected, for individuals who are more-involved with an advertising message, both beliefs and A_ad influenced A_b. This relationship held even after a one-week delay. For those less-involved with the advertising message, however, beliefs had no significant influence on brand attitudes, measured immediately following advertising exposure or after a one-week delay. A_ad was shown to have a significant influence on brand attitudes in both time conditions. Implications for theory and practice, as well as directions for future research, are discussed.     

In search of WTO trade effects: Preferential trade agreements promote trade strongly, but unevenly

The literature measuring the effects of WTO membership on trade flows has produced remarkably diverse results. Rose (2004) reports a wide range of empirical specifications that produce no WTO effects. Tomz et al. (2007) use Rose's data but include de facto WTO membership, to find positive WTO trade effects. Rose (2005) also produced positive WTO trade effects after accounting for the diverse trade effects produced by individual preferential trade agreements (PTAs). When Subramanian and Wei (2007) emphasize general equilibrium trade effects by controlling for multilateral resistance, they find strong WTO trade effects only for industrialized countries. Subramanian and Wei (2007), however, account neither for unobserved heterogeneity among trading partners, nor for differences in trade effects across PTAs (which could inflate WTO estimates). We unify the Rose, Tomz et al., and Subramanian and Wei specifications in one comprehensive approach that minimizes omitted variable bias to show that all specifications produce one consistent result: WTO effects on trade flows are not statistically significant, while PTAs produce strong but uneven trade effects. Extending the gravity model to address specific avenues in which WTO may have affected trade flows, we find that WTO membership boosts trade prior to PTA formation and increases trade among proximate developing countries (at the expense of distant trade). An augmented gravity model that accounts for WTO terms-of-trade theory shows that countries with greater incentives to bargain for tariff reductions before WTO accession experience positive and significant subsequent WTO trade effects.     

A Note on Non‐Stationary Prices

The concepts of ‘real'’ and ‘nominal’ values or ‘real’ and ‘nominal’ rates of profit in the presence of non‐stationary prices are discussed. It is shown that the rate of profit depends on the choice of the numeraire if—and only if—relative prices change over time. In this case there are as many real rates as there are products, factors or bundles of products and factors. Although the rate of profit may vary with the choice of the numeraire, the ranking of processes according to profitability—and hence the choice of technique—is not affected.     

ENVIRONMENTAL TAXES,RELATIVE PRICES AND CHOICE OF TECHNIQUE IN A LINEAR MODEL OF PRODUCTION

A classical model of production is used to study the effects of environmental taxes on relative prices and on the choice of technique. It is shown that a taxation of energy inputs can induce cost-minimizing producers to switch to a technique that requires more total energy. An explanation for such a ‘perverse’ substitution is provided by showing that with a positive rate of profits the relative prices of (relatively) energy-intensive products can be higher with a higher tax rate.     

Fit für den Arbeitsmarkt der Zukunft?

Zusammenfasung  Fehlzeitenentwicklung im Berufsfeld Pflege — Die zunehmende ?konomisierung der Krankenhauslandschaft und die bekannten demografischen Ver?nderungen in der Gesellschaft lassen den Bedarf an Pflegeleistung steigen, bedeuten für Pflegende sich wandelnde Arbeitsbedingungen und für Krankenh?user ver?nderte Altersstrukturen der Mitarbeiter. Literatur unter Kontext auf www.heilberufe-online.de     

Supervisors' overtime hours,abusive supervision and leader–member exchange: How supervisors' long work hours harm their relationships with subordinates

The current research examines the consequences of supervisors' overtime hours on subordinates. Drawing upon the stressor-emotion model of counterproductive behaviors, we argue that supervisors' overtime hours positively relate to abusive supervision behaviors through negative emotions, which in turn undermine leader–member exchange relationships. We further posit that this process is exacerbated among subordinates with a strong relational self-concept. Multisource multilevel data collected from an organizational sample of 181 employees and longitudinal data from 416 employees from multiple organizations support our predictions. This research indicates that the consequences of working overtime extend beyond supervisors, as subordinates may be negatively affected when their supervisors work long hours. We discuss implications for both theory and practice.     

Bilateral current account rebalancing in the EMU

Some current account rebalancing within EMU is currently in progress. Following the financial crisis, German current account surpluses with Italy, Spain, Portugal and Greece have decreased. The following article shows that rebalancing has been achieved mainly at the expense of domestic demand in these countries. Moreover, although all four peripheral countries have achieved some rebalancing of their current accounts vis-à-vis Germany, the path of adjustment differs.