Strategies to offset performance failures: The role of brand equity

In this research, we examine the role of brand equity as a strategy to offset the negative effects of a performance failure. Two independent studies, spanning four industries and involving 669 respondents are employed to investigate this issue. Results suggest that high brand equity leads to more favorable satisfaction evaluations and behavioral intentions than low brand equity. The brand equity effect is identified as a prevailing advantage that spans the entire failure and recovery sequence. This is an important finding because it implies that the advantages of high brand equity theoretically can apply to all failures, not just those for which recovery is attempted. Further inspection, however, reveals that despite the prevailing advantage, high-equity brand failures lead to a more drastic decline in customer evaluations immediately after the failure episode. Managerial implications and future research are addressed.     

Fiscal policy and growth forecasts in the EU: are official forecasters still misestimating fiscal multipliers?

Review of World Economics - Blanchard and Leigh (Am Econ Rev 103(3):117–120, 2013; IMF Econ Rev 62(2):179–212, 2014) find fiscal multipliers to be underestimated in the EU in the deep...     

Measurement error in discrete health facility choice models: An example from urban Senegal

We use individual‐level health facility choice data from urban Senegal to estimate consumer preferences for facility characteristics related to maternal health services. We find that consumers consider a large number of quality‐related facility characteristics, as well as travel costs, when making their health facility choice. In contrast to the typical assumption in the literature, our findings indicate that individuals frequently bypass the facility nearest their home. In light of this, we show that the mismeasured data used commonly in the literature produces biased preference estimates; most notably, the literature likely overestimates consumer distaste for travel.     

Money,mavens, time,and price search: Modelling the joint creation of utilitarian and hedonic value in grocery shopping

Abstract

This research deductively develops a model of both in-store price search and store deal proneness drawing on hedonic and utilitarian value creation. Based on a sample of 535 US grocery shoppers, the model reveals that in-store price search and store deal proneness share many of the same drivers, amongst these, the value of time being the most important. The opportunity cost of time engaged in price search is explained in terms of shoppers’ financial pressures and role construction as price mavens. Price mavenism influences store deal proneness directly due to its capacity to yield the price information required to build and maintain a role identity, and indirectly through its effect on the opportunity cost of time engaged in price search. The primary implication of the research is that the relationship between time, search, and price mavenism may be best explored by viewing price knowledge, the basis for identity maintenance, as a flow rather than a stock.     

‘The Navigator Network’: a New Zealand futurewatch case study

New Zealand's ‘Navigator Network’ is a national scanning network of scientists and policy analysts providing ‘early alert’ advice about emerging areas of science and technology. It was established by the Ministry of Research, Science and Technology (MoRST) to enhance the government's readiness to respond to the opportunities and risks around new technologies, particularly in biotechnology and nanotechnology. The Navigator Network has been tailored to the New Zealand context, which is characterised by a small, well-connected government sector and a strong focus on agricultural biotechnology and food. The network builds on these features, and is ‘people-centric’ rather than ‘information-centric’, using dialogic approaches to generate new knowledge between diverse stakeholder groups. It also focuses on building futures capability in the government and science sectors. Representatives from government agencies are integrated into the process as scanners to facilitate uptake. It also has an adaptive development process via an action learning component.     

Modeling service alliances: an exploratory investigation of spillover effects in service partnerships

The objective of the current study is to provide a preliminary look at the process by which consumers evaluate alliances between service providers. Specifically, the study demonstrates how the service quality of one partner can impact, or ‘spill over’ onto, consumers' evaluations of their transactions with a second partner, and how the performances of partners can have differing effects on customers' intentions to reuse a service partnership. The study tests hypotheses related to the quality, value, and reuse intentions of customers relative to the partnered service through a sample of 334 customers utilizing a seamless service alliance. Our results suggest that spillover effects of service partnerships can either result in beneficial gains for service partners or produce grave consequences when partner providers' service quality is substandard. Copyright © 2007 John Wiley & Sons, Ltd.     

Productive and Unproductive Capital: A mapping of the New Zealand system of national accounts to classical economic categories, 1972‐95

New Zealand has gained considerable international attention for the neo-liberal economic reform programme it enacted from the mid-1980s; this programme has served as a model for similar reform elsewhere. Within the neoclassical framework of the reformers, the programme has produced many improvements to the economy. Such fundamental indicators as lower inflation, lower budget deficits and higher economic growth are cited as evidence of the improved economic conditions. Yet unemployment remains high, real interest rates are among the highest in the world, nominal interest rates and business confidence fluctuate considerably, and the balance of payments is deteriorating. Using a classical framework, this paper examines the neo-liberal reform of the New Zealand economy to see if there are alternative explanations for the persistence of these problems. The methodology developed by Shaikh & Tonak (1994) is used to map official national accounts data to classical economic categories for the 1972 to 1995 period. This approach is compared with earlier attempts at estimating classical economic categories for New Zealand. This classical view of the economic reforms is compared with the conventional view. The paper's main results are that there was a large increase in unproductive economic activity associated with the economic reforms in New Zealand; that the improvement in economic fundamentals emphasised by the reformers reflects this growth of unproductive activity; and that the persistence of other economic indicators is related to the ongoing weakness of productive activity.     

Research Quality Rankings of Heterodox Economic Journals in a Contested Discipline

This article argues that the discipline of economics consists of two subdisciplines: heterodox and mainstream economics. Being distinct bodies of knowledge, it is possible that the processes of building scientific knowledge are different enough so to generate distinctly different referencing and citation practices. Therefore, a specific impact contribution score is necessary for ranking heterodox journals in terms of their contribution to building heterodox economics. If properly developed such a metric could also be used to produce a single overall quality‐equality ranking of mainstream and heterodox journals. Utilizing citation data and peer evaluations of 62 heterodox economics journals, a research quality measure is developed and then used to rank the journals. The measure is then used in conjunction with the SSCI five‐year impact factor to produce a comparative research quality‐equality rankings of the 62 heterodox and the 192 mainstream journals in the SSCI.     

Analytical Problems in Decomposing the System-wide Effects of Sectoral Technical Change

The disaggregated structure of input–output (IO) analysis makes it very attractive in analyzing technical change. Various authors have applied IO models in comparative static experiments to measure the effects of observed technical changes in individual industries on economy-wide total output (or related primary input) requirements. Less often have researchers performed similar analyses on the effects of changes across all consuming industries in the productive consumption of a sector's output, because of the need to append an external analysis of substitution. Despite the obstacles to joint analyses of sectoral production and cross-sectoral consumption change, its appeal has long been recognized. In this paper, an anomaly in such analyses is presented: the sum of the separate effects of changes in production and changes in productive consumption does not equal the effects of the joint change. A comparative static exercise reveals the root cause of the anomaly: essentially, an index number problem. Empirical analyses are performed across a comprehensive set of US sectors to estimate the range of discrepancies.     

Mapping the extended frontiers of escapism: binge-watching and hyperdiegetic exploration

ABSTRACT

Through a micro-ethnographic engagement with consumers’ binge-watching experiences of the web-TV series House of Cards, this videography explores what we consider to be the ‘extended frontiers’ of escapism. In contrast to passive/active classifications of escapism which risk reducing escapist fare to a textual resource which can be categorised discretely at the point of consumption, we consider ‘sustained encounters’ with escapist fare as appropriable textures characterised by ongoing and less immediately discernible processes. Drawing upon the concept of hyperdiegesis, we consider potentially ‘projective’ forms of narrative transportation in binge-watching; heterochronic breaks from normal patterns of time; and post-object behaviours. In doing so, we outline how forms of escapism traditionally considered passive may under certain conditions represent much richer and more complex enterprises than previously imagined.