中国重要农产品流通现代化水平测度与实证研究——基于2000-2014年度省际面板数据

基于2000年-2014年度省际农产品流通相关的面板数据,通过基础能力现代化、发展状态现代化及流通功能现代化三个评价指标,对我国农产品流通现代化水平进行测度,得出相对于中西部而言,东部地区的农产品流通发展处于较为稳定水平,流通的现代化水平也相对较高的结论。并根据研究结果,提出了积极提升农产品流通规模与效率、消除部门或者区域农产品流通壁垒及加大农产品流通模式的建设力度等有针对性的对策建议。     

Extending the service-dominant logic: from customer centricity to balanced centricity

This is a contribution to the reorientation of marketing. It aligns the service-dominant logic with other developments in marketing and management. It claims that the marketing concept and customer-centricity are too limited as a foundation for marketing and have not—and cannot—but partially be implemented in practice. It urges marketing scholars and educators to accept the complexity of marketing and develop and teach a network-based stakeholder approach—balanced centricity—epitomized by the concept of many-to-many marketing.     

建立刑事缺席审判制度惩治外逃贪官

刑事缺席审判制度作为打击外逃贪官的一项重要法律制度,在我国刑事诉讼法中却泛有相关的规定。对比国外的相关立法经验和我国的立法现状,本文在对我国设立刑事审判制度进行可行性分析之后,对外逃贪官从审判程序的设置、审判程序的公正性和公信力方面提出了建议。     

试析入世与中国政府管理方式创新

通过分析目前政府管理方式中存在的诸多弊端,从而提出遵循规则、依法办事是中国社会的本源性要求,是融入国际社会的必然要求,因此,在全球化时代,政府必须转变管理方式,遵循规则,依法办事。政府应树立法治理念,依法规范自身的行政行为,实现依法行政;应调整政策法规,推进政策法规创新;应抓好市场秩序的治理工作,提供一套公共、透明的秩序管理体系;应变经济建设型政府为公共服务型政府。     

Hold-up and externality: the firm as a nexus of incomplete rights?

The Coasean theory of the firm (Coase in Economica 4:386–405, 1937) has flourished with the theory of incomplete contracts. Transaction costs in the form of enforcement costs have been deemed to be the main determinants of the decision to ‘make’ versus ‘buy’. Surprisingly, this stream of literature has almost neglected that transaction costs may also generate incomplete property rights (Coase in J Law Econ 3:1–44, 1960). As firm’s activities entail both contractual and property rights, these two domains interfere each other on the decision to carry out a transaction within the firm. When property rights are incomplete, potential externalities may increase the cost of using the price mechanism to procure the assets needed in a given transaction. The resulting ‘Coasean firm’ would not only centralize incomplete contracts under a unified governance system, but it will also aggregate incomplete property rights under a unified ownership structure.     

Public debt and economic growth in Spain, 1851–2013

In this paper we investigate the long-run relationship between public debt and economic growth in the Spanish economy for the period 1851–2013. We develop a cliometric analysis of the debt–growth nexus using novel time series methods. We find some support for a negative relationship between both variables, but no clear evidence of a debt threshold. The estimated long-run elasticity in a one-break model shows a tendency to decrease over time from a nonsignificant 0.011 to a ?0.070, indicating that a 10 percentage increase in the public debt-to-GDP ratio is associated with 0.70 percentage points lower real economic growth. Indeed, we find for the first subsample (1851–1939) either “decoupling” or “saturation,” while in the second subsample (1940–2000) the long-run elasticity coefficient becomes negative and significant. When we extend our analysis up to 2013, we find a break in 1971 coinciding with the twilight of Franco’s dictatorship and the Spanish transition to democracy.     

A city of trades: Spanish and Italian immigrants in late-nineteenth-century Buenos Aires,Argentina

The city of Buenos Aires in the 1890s is an extreme case in immigration history since the native workers accounted for less than one-third of the labour force. In this paper, we look at the labour market performance of Argentineans vis-à-vis the largest two immigrant groups, Italians and the Spaniards. We find that, on average, Argentineans enjoyed higher wages, but workers specialised in particular occupations by nationality. Immigrants clustered in occupations with lower salaries. Despite higher literacy levels and the language advantage, Spaniards did not outperform Italians in earnings. Ethnic networks facilitated the integration of immigrants into the host society and played a role in the occupation selection of immigrants. Our results suggest that Italian prosperity in Buenos Aires was not based on superior earnings or skills but on older and powerful networks.     

Gamified interactions: whether,when, and how games facilitate self–brand connections

Firms increasingly use games to interact with their customers. Yet, surprisingly little is known about whether, when, and how such “gamified” interactions engage consumers with a firm’s brand, thereby facilitating self–brand connections. Building on flow theory, we show that gamified interactions that are highly interactive and optimally challenging facilitate self–brand connections, because such games lead to emotional and cognitive brand engagement. A field study and three experiments across various product domains and game designs support our theory. We also identify conditions under which consumers do not become engaged with a brand, namely when firms restrict their decisional control either to voluntarily participate in the game (i.e., compulsory play) or to spend as much time as desired playing the game (i.e., time pressure). Our findings advance existing knowledge about the use of games in marketing and provide important implications for how marketers can harness their potential to build self–brand connections.     

Effects of offline ad content on online brand search: insights from super bowl advertising

Individuals watch TV shows while simultaneously and/or immediately searching online. Thus, the content of offline TV ads can affect online brand search, a key predictor of sales. Yet there are few insights on the effect of offline ad content on online brand search. We develop hypotheses relating the informational and emotional content of TV ads on online brand search, independently, and in conjunction with two attentional content elements of the ad campaign, prior media publicity and brand website prominence in the TV ad. We test the hypotheses using a quasi-experimental study, the telecast of TV ads on the annual Super Bowl event between 2004 and 2012 (n = 293 observations). We measure online brand search by online brand search lift, i.e., the growth in online brand search following the telecast of the brand’s ad on Super Bowl. The findings indicate that the informational content of the TV ad increases online brand search, while both attentional content elements decrease this effect. We find no support for the effect of emotional content of the TV ad on online brand search. Our findings extend marketing theory on online search and generate managerial implications for designing TV ads to increase online brand search.     

The role of leadership in salespeople’s price negotiation behavior

Salespeople assume a key role in defending firms’ price levels in price negotiations with customers. The degree to which salespeople defend prices should critically depend upon their leaders’ influence. However, the influence of leadership on salespeople’s price defense behavior is barely understood, conceptually or empirically. Therefore, building on social learning theory, the authors propose that salespeople might adopt their leaders’ price defense behavior given a transformational leadership style. Furthermore, drawing on the contingency leadership perspective, the authors argue that this adoption fundamentally depends on three variables deduced from the motivation–ability–opportunity (MAO) framework, that is, salespeople’s learning motivation, negotiation efficacy, and perceived customer lenience. Results of a multi-level model using data from 92 salespeople and 264 salesperson–customer interactions confirm these predictions. The first to explore contingencies of salespeople’s adoption of their transformational leaders’ price negotiation behaviors, this study extends marketing theory and provides actionable guidance to practitioners.