Understanding Event Sport Tourism Experiences of Support Partners: A Research Note

The purpose of this research reflection is to set the stage for a more detailed research agenda in exploring event sport tourism experiences of support partners (SPs) during events. Using photo elicitation, the article presents a preliminary empirical case study. Visual materials were assembled by three female participants to interrogate how SPs experience “spectator space” and explore the processes that produced those experiences, an area of study that remains relatively unexplored in leisure research. Initial findings show how waiting to see the triathlete can be anxiety-provoking, but the release of emotion when smiles are exchanged constitutes core activities of being there. However, there are more questions than answers, and there is a need for further inquiry. Suggestions for future research on the impact of serious leisure on intimate others are given.     

Buchbesprechung

Buchbesprechung

Buchbesprechung     

Innovation and performance in the hotel industry

The growing competition in the hotel industry is one of the main challenges of this segment, which increasingly depends on the ability to innovate. Thus, this article aims to analyze the impact of innovation on the performance of employees and hotel organizations. This is an exploratory study, with a quantitative approach using a structured computer-administered questionnaire to 73 managers of hotel chains, located in Brazil, which correspond to 792 hotels. Data analysis used multiple linear regression method with SPSS software to find out the relationship between the factors of innovation (communication, processes, leadership, and strategy) and the performance of employees and hotel organizations. Results show that the factors of communication, leadership, and strategy directly influence the performance of the employees. However, only the leadership factor directly affects the performance of hotel organizations.     

The Impact of Mergers on Quality Provision: Evidence from the Airline Industry

We examine how mergers affect quality provision by analyzing five U.S. airline mergers, focusing on on‐time performance (OTP). We find that airline mergers have minimal negative impacts on OTP, and likely result in long‐run improvements due to efficiencies. Importantly, we show that this finding is not driven by post‐merger changes in price that could affect OTP. Consequently, at least in the case of airlines, policymakers should not, as a rule, fear the negative quality effects of mergers.     

Common Values and Low Reserve Prices

I show that the benefit of a high reserve price in a common‐values ascending auction is lower than in the observationally equivalent private values setting. Put another way, when bidders have common values, empirical estimation based on a private‐values model will overstate the value of a high reserve price. Via numerical examples, I show this same ranking typically applies to the level of the optimal reserve price as well, and often to the benefit of any reserve price, not just high ones. With common values, the optimal reserve can even be below the seller's valuation, which is impossible with private values.     

Online RPM and MFN Under Antitrust Law and Economics

The legal framing of a firm’s pricing strategy can determine whether it constitutes online resale price maintenance (RPM) or online most favored nation (MFN). Together, cases that involve online RPM and MFN can be viewed as a natural experiment of how antitrust economics and law may adapt to an online world. Thus far, legal theories that have been inconsistent with economic theories have dictated enforcement across jurisdictions, which has led to confusion that thwarts potentially efficient business practices. This paper distinguishes issues of online RPM from traditional RPM and online RPM from online MFN. We apply the economics learning to RPM and analyze the antitrust cases of online RPM and MFN to date in the United States, Europe, and Australia. Finally, we offer policy recommendations that reduce the confusion in current legal doctrine.     

“Step into the Real Texas”: Associating and claiming state narrative in advertising and tourism brochures

Texas is one of the most popular states for tourists. Using quantitative and primarily qualitative methods, we analyzed how marketers of small cities and towns associate their place to four central components of the Texas state narrative – the flag, official and unofficial symbols, territory, and social–historical mythology – in advertising and tourism brochures in the years 2008–2010. We discovered that in parallel to the overuse of the “associating to well-known brand/narrative” strategy, marketers also invest efforts toward claiming the narrative. Thus our second goal was to discover which techniques were used in order to claim the state narrative. Using the state of Texas as an example may provide a test case for typology, associating and claiming state narratives in promotional materials.     

Sunkist Growers: Refreshing the Brand

The objective of this case is to introduce students to what is possibly the most complex agricultural cooperative in the United States and learn more about the economic issues involved in citrus production globally. Students are asked to analyze a strategy built around brand loyalty with higher costs and an inability to dictate to growers what varieties are most valuable to retailers.     

Airport stops and flights on small airplanes as inhibitors of tourism-related air travel: A case study

This article discusses the extent to which prospective tourists' concerns about airport stops and flights on small airplanes inhibit air travel to tourist destinations, drawing on data from telephone surveys conducted in the Dallas–Fort Worth, Texas area. Respondents were queried about the extent to which one airport stop, two airport stops, and one airport stop followed by a flight on a small, propeller-powered airplane, respectively, would deter them from flying to a destination 1096 miles (1764 km) away. Findings suggest that marketers of similar destinations in similarly distant markets that are accessible by air only after two airport stops risk having their promotional appeals ignored by roughly half those who would prefer to reach such destinations by air. Moreover, those most concerned about such flight schedules were more likely than other respondents to have high incomes and to use the Internet to obtain vacation or travel information.