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Developing parsimonious retailer equity indexes using partial least squares analysis: a method and applications 总被引:2,自引:0,他引:2
The information that a retailer’s name communicates to consumers can be a source of competitive advantage for many retailers. Indeed, retailers develop a kind of brand equity, which we refer to as “retailer equity.” To aid both practitioners and researchers, we outline a method, using partial least squares (PLS) analysis for developing parsimonious measures for retailer equity. In addition, we provide four illustrations of possible ways that the index can be used by retailers: (1) as a benchmarking tool, (2) as an indicator of the success (failure) of marketing strategies and tactics, (3) as a means to evaluate the attractiveness of market segments, and (4) as an instrument to examine the relative importance of the various components of retailer equity for specific retailers. The index also provides a means for marketing researchers to examine potential antecedents and outcomes of retailer equity. 相似文献
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The increasing stature of the foodservice industry in the global service economy suggests that productivity analyses—similar to those performed in non-service-based settings—would benefit multi-unit operators by maximizing their desirable operational outcomes while minimizing expenses and other detrimental conditions such as low job satisfaction. This paper suggests that such analyses might be possible through the application of a holistic productivity metric—one that includes traditional operational variables such as revenue, profit, food cost, and labor cost, and previously ignored variables such as guest and employee satisfaction as well as retention equity. Through data gathered from a single chain's 36 corporate-owned, same-brand casual-theme restaurants located in metropolitan centers across the United States, we found that factors leading to maximum outputs such as controllable profit and retention equity include employee satisfaction in addition to expected variables such as cost of goods sold and number of seats. Most notably, employee satisfaction as an input proved to be the most volatile variable in maximizing operational outputs. 相似文献
96.
Increasing American competitiveness in the international economy requires expanding trade with emerging markets, especially in developing countries of Asia, Latin America and Africa. Historically, as developing countries' economies have grown, the capacity for exporting and importing have both expanded. In the future, the capacity for trade in developing countries will depend increasingly on their ability to create sufficient numbers of jobs to absorb their rapidly growing labor forces.Unlike Western countries, most developing economies have a small percentage of their labor forces in large-scale manufacturing and a large share engaged in small-scale and informal sector enterprises. Small-scale enterprises have been the primary sources of labor absorption in cities in developing countries and will continue to play a crucial role in the future. Experience has shown that policies for improving the capacity of small-scale enterprises to generate jobs have had only mixed results in developing countries. The challenge facing governments and the private sector in the future include: (1) creating an economic environment conducive to small-enterprise development; (2) removing regulatory and administrative obstacles to small-enterprise expansion; (3) tailoring small-enterprise promotion programs to local conditions and needs; (4) providing capital and credit for small-business owners; (5) involving the private sector in small-enterprise development programs; and (6) providing technical assistance, training and educational programs through public-private partnerships. 相似文献
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The spatial effects of a tax on housing and land 总被引:1,自引:0,他引:1
Dennis W. Carlton 《Regional Science and Urban Economics》1981,11(4):509-527
This paper analytically investigates the spatial consequences of a tax on housing and land. In general, a property tax is not spatially neutral; instead it disproportionately affects certain parts of the city. The property tax can therefore create distributional inequities and can distort the pattern of residential and industrial location. We derive conditions on locational preferences and housing production that determine which parts of a city will be disproportionately affected by a property tax. Empirical estimates suggest that central locations will be disproportionately affected by property taxes. 相似文献
100.
Dennis W. Jansen 《Journal of Economic Dynamics and Control》1984,7(3):377-379
In a recent paper Craine and Havenner (1981) claim that ‘an additional advantage of the linear-quadratic framework (which is not well known) is that the basic forces affecting the instrument choice decision can be analyzed without an explicit specification for price expectations since the distribution of the error terms in a linear model is independent of the predetermined variables’ (p. 219). The aim of this note is to demonstrate that Craine and Havenner's claim does not generalize to models with expectations of future variables conditioned on present information, such as Turnovsky's (1980) model. 相似文献