Social media as a destination marketing tool: its use by national tourism organisations

India's protected areas (PAs), especially those designated tiger reserves, are popular tourist destinations, experiencing considerable and growing visitor numbers, but the principles of ecotourism are not well implemented. This paper analyses tourism practice in a sample of popular tiger reserves in India according to four principles of responsible ecotourism: minimisation of environmental impacts, generation of funds for conservation, benefits to local communities, and education of visitors. Evidence demonstrates that few criteria of ecotourism are met in most PAs: tourism imposes significant detrimental impacts, little of the generated revenue is captured, local communities get mostly menial jobs, and visitor education is virtually non-existent with tourism geared mainly towards thrill-seeking. The Indian Forest Service, which manages the PAs, is on the whole unprepared and ill-equipped to plan and implement proper ecotourism practices and faces constant pressure from other actors to increase tourism revenue. Periyar National Park stands out as an exception where innovative approaches involving local communities have brought about a significant positive change. Policy recommendations are offered based on limited, low-impact activities with high participation of local communities which is essential to build local support for conservation that has been historically lacking.     

Market imperfections, trade reform and total factor productivity growth: theory and practices from India

The study investigates how market imperfections distort the impact of trade reform on productivity growth. As the trade expands it influences both product and factor prices and if the distortions arise due to these market imperfections are not eliminated, the usual estimate of total factor productivity growth, using the growth accounting method, would be misleading. Theoretically, it shows that the usual estimate tends to be overestimated in the export competing sector and underestimated in the import competing sector. A modified approach of Olley–Pakes and Levinsohn–Petrin methods involving three-digits industries over the fifteen major Indian states during the period 1998–2005 has been used to deal with the simultaneity issue of factor choice and market distortions for the better estimate. A positive and significant impact of openness on the productivity growth has been observed only when the market imperfections are eliminated. Moreover, the modified productivity growth, after controlling market imperfections, has turned out to be lower than that of the usual estimate in India.     

The Process of Trust Formation in E-Business: Insights from Case Studies of Two Small Firms

Purpose: The purpose of this research is to investigate and theoretically explain the process of trust formation in high risk e-business.

Methodology/approach: The interpretive case-based approach has been used in this study. Inductive analysis of interview data helped to develop the process model of trust formation in the context of business-to-business e-market transactions by two small firms.

Research implications: This research explains how and why trial outcomes influence trust formation. The findings also indicate the importance of the trialing process as a legitimate means of determining trustworthiness of the other party and the e-business platform. These findings add to the existing body of knowledge on trust in e-business and have important implications for further research.

Practical implications: The practical implication is that if sponsors of business-to-business e-markets can support initial trials, it would foster trust and lead to more active usage of e-business methods.

Originality/value/contribution: This research shows that trust formation in high risk e-business is a dynamic process, influenced by changes in risk perceptions from repeated trial outcomes in initial stages, a departure from prior variance studies with assumptions of static perceptions of risk and trust.     

Industry structure and the dynamics of price adjustment

Using annual US data for gross domestic product originating by sector between 1947 and 1997 it is shown that a negative long-run relationship between inflation and the markup is present across the sectors as well as in the aggregate data. A preliminary explanation based on industry structure is explored for the relative sizes of the impact of inflation on the markup in the long-run for the various sectors.     

Caste discrimination in the Indian urban labour market

This, the pioneering quantitative analysis of caste in the Indian urban labour market, examines the age-old problem of caste in the light of discrimination theory and government policy. Using a survey of workers in Delhi, the gross wage difference between ‘scheduled’ (untouchable) and ‘non-scheduled’ caste is decomposed into its ‘explained’ and ‘discrimination’ components and, from a model of occupation choice, into wage- and job-discrimination. Discrimination is found to exist, and to operate at least in part through the traditional mechanism, viz. assignment to jobs, with the scheduled castes entering poorly-paid ‘dead-end’ jobs. It is assisted by methods of recruitment based on contacts, prevalent in the manual occupation, which also cause past discrimination to carry over to the present. Its practice serves the economic interests of those who exercise a taste for discrimination.     

Top Indian Incomes, 1922-2000

This article presents data on the evolution of top incomes andwages for 1922–2000 in India using individual tax returndata. The data show that the shares of the top 0.01 percent,0.1 percent, and 1 percent in total income shrank substantiallyfrom the 1950s to the early to mid-1980s but then rose again,so that today these shares are only slightly below what theywere in the 1920s and 1930s. This U-shaped pattern is broadlyconsistent with the evolution of economic policy in India: Fromthe 1950s to the early to mid-1980s was a period of "socialist"policies in India, whereas the subsequent period, starting withthe rise of Rajiv Gandhi, saw a gradual shift toward more probusinesspolicies. Although the initial share of the top income groupwas small, the fact that the rich were getting richer had anontrivial impact on the overall income distribution. Althoughthe impact is not large enough to fully explain the gap observedduring the 1990s between average consumption growth shown inNational Sample Survey–based data and the national accounts–baseddata, it is sufficiently large to explain a nonnegligible partof it (20–40 percent).     

Exploring the Influence of Celebrity Worship on Brand Attitude,Advertisement Attitude,and Purchase Intention

The celebrity worship considered as an anomalous psychological behavior with major consequences on personality development of an individual is examined with the important constructs of marketing namely, brand attitude, advertisement attitude and purchase intention. The study is carried out with a sample size of 386 respondents. The model is tested using structure equation modeling where celebrity worship is studied by examining its three dimensions individually as well as in aggregate implementing an existing celebrity worship scale. The study reveals some interesting findings with celebrity worship having a direct positive relationship with advertisement attitude and purchase intentions, whereas brand attitude is found to be significantly negatively associated with celebrity worship. The future research scope for the study and its practical implications are discussed based on the findings of the study.     

FDI in agricultural land, welfare and unemployment in a developing economy

The paper purports to examine the consequences of foreign direct investment (FDI) in agricultural land in a developing economy using a three-sector general equilibrium model with simultaneous existence of unemployment of both skilled and unskilled labour. The analysis finds that FDI in agriculture does not only improve national welfare unequivocally but also mitigates the unemployment problem of both types of labour. The paper theoretically justifies the desirability of flow of FDI in agriculture in the developing economies.     

Four centuries of British economic growth: the roles of technology and population

Using long historical data for Britain over the period 1620–2006, this paper seeks to explain the importance of innovative activity, population growth and other factors in inducing the transition from the Malthusian trap to the post-Malthusian growth regime. Furthermore, the paper tests the ability of two competing second-generation endogenous growth models to account for the British growth experience. The results suggest that innovative activity was an important force in shaping the Industrial Revolution and that the British growth experience is consistent with Schumpeterian growth theory.