AT&T: 1908 Origins of the Nation's Oldest Continuous Institutional Advertising Campaign

When Theodore N. Vail became president of the American Telephone & Telegraph Company in 1907 there was considerable public animosity toward AT&T for a number of reasons, including the company's aggressive suppression of competition under earlier leadership. With the assistance of the N. W. Ayer & Son advertising agency. Vail launched a national magazine advertising campaign to court public opinion. Vail hoped to make the public aware of the quality of service provided by AT&T licensees, to persuade the public to a more favorable opinion of AT&T and, above all, to sway the public in favor of the concept of the telephone industry as a natural and beneficent monopoly. The five pioneering institutional ads for AT&T prepared by N. W. Ayer in 1908 marked the beginning of an advertising program which continues uninterrupted down to the present day.     

Leisure Research and Leisure Practice: Three Perspectives on Constructing the Research?Practice Relation

The leisure research?leisure practice relation remains uncertain. Assuming leisure provides a preexisting link is not supported by research. Leisure research and leisure practice are independent professional paradigms between which a relation must be constructed. Three perspectives on constructing the research?practice relation are examined in this article: the traditional, the personal, and the critical. The benefits approach to leisure is a test case in each perspective. The traditional and personal perspectives subordinate one professional paradigm to the other or intensify their separation. The benefits approach fails to resolve these difficulties. The critical perspective emphasizes developmental activity and emancipation, facilitates research?practice interaction, and maintains the professional paradigms' integrity, and it reveals shortcomings in the benefits approach. The critical perspective enables the most dynamic research?practice relation.     

Deployment of Restaurants Websites’ Marketing Features: The Case of Spanish Michelin-Starred Restaurants

ABSTRACT

Websites have become a fundamental marketing tool for tourism businesses and have a special importance for highly rated restaurants. The aim of this article is to propose and apply a model to evaluate the deployment and adoption of website marketing features of restaurants from a specific category. The model is based on the application of an extended model of Internet commerce adoption (eMICA) technique for technical depth, combined with content analysis for breadth. This study analyzes the website features and capabilities for Spanish restaurants in the 2015 Michelin Red Guide. A total of 102 restaurants were analyzed. The results of the website evaluation model suggest that, despite the importance of the restaurant sector in the economy and in the tourism industry, the websites of high-quality restaurants require improvements to adapt to customers’ demands. Results further found that these websites are not tourist-orientated and are established at different stages of development.     

Book Review

Tourism and Postcolonialism: Contested Discourses, Identities and Representations. C. Michael Hall and Hazel Tucker (eds). Routledge/Taylor & Francis Group, 2004. 0-415-33102-1     

The futures of offshoring FDI in high-tech sectors

This paper examines what is still a relatively new phenomenon in the literature, the outsourcing/offshoring of high-technology manufacturing and services. This has become a concern for both policy makers and academics for two reasons. Firstly, policy makers have become concerned that the offshoring of high-technology sectors in the West will follow the more labour intensive sectors, and move to lower cost locations. Secondly, international business theory has tended to view low costs, and high levels of indigenous technological development as being the two main drivers of location advantage in the attraction of FDI. We show that this may not be the case for offshored high-technology manufacturing or services.     

Vector network equilibrium problems with capacity constraints of arcs

In this paper, we study a (weak) vector equilibrium principle with capacity constraints of arcs and common arcs in some different paths. We obtain some necessary and sufficient conditions for a (weak) vector minimum cost flow. By virtue of a (weak) Δ-equilibrium principle, we also derive some necessary and sufficient conditions for a weak vector equilibrium flow.     

‘Never take pity’: an average French boxer’s ethnobiography

Based on a long-term ethnographic study of a group of French boxers, this article retraces the biography of one of its members. Éric was an average boxer who never truly mastered the art of dodging his opponents. He never left the ranks of amateur boxing either, although in fact he never truly hoped he would step into the limelight reserved for the very few champions who make it. His anonymous and relentless commitment to boxing was in fact filled with a different meaning that his ethnobiography brings to light. His commitment to boxing can be better understood in light of the trials he faced in “the poor life”, a life he described as flavorless, mired in unemployment and survival delinquency. Despite his repeated defeats in the ring, for him boxing was the only part of his identity that elevated his status and set him apart from those who only had the streets to hang out on. By revealing the meaning he gave to his pugilism, Éric’s ethnobiography offers a new perspective on the links between boxing, violence, and poverty. It also paves the way for exploring the dark side of a leisure activity and its struggles that extend far beyond the ring itself.