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The Review of Austrian Economics - Julian Simon’s understanding that the human mind is the “ultimate resource” is fundamental yet unincorporated in the teaching of introductory... 相似文献
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Donald W. Hendon 《Business Horizons》1975,18(4):16-24
Consumerism is not unique to modern times or to the United States. Eight hypotheses explaining the movement arc based on history, sociology, law, economics, and psychology. 相似文献
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Donald R. Lehmann 《Journal of the Academy of Marketing Science》1998,26(1):62-65
Summary Studying product variety is an interesting and relevant area for research. Work in this area should build on careful understanding of both customers’ reactions to it and managers’ decision making with respect to it. This requires an interdisciplinary focus, drawing on work in information processing, channels, operations management, game theory, and managerial decision making. In fact, the major advances may come more from combining knowledge from the different areas rather than boring more deeply into a single one. Donald R. Lehmann is George E. Warren Professor of Business at the Columbia University Graduate School of Business. He has a B.S. degree in mathematics from Union College, Schenectady, New York, and an M.S.I.A. and Ph.D. from the Krannert School of Purdue University. His research interests include modeling individual choice and decision making, understanding group and interdependent decisions, meta-analysis, and the introduction and adoption of innovations. He has taught courses in marketing, management, and statistics. He has published in and served on the editorial boards ofJournal of Consumer Research, Journal of Marketing, Journal of Marketing Research, Management Science, andMarketing Science, and is founding editor ofMarketing Letters. In addition to numerous journal articles, he has published four books:Market Research and Analysis, Analysis for Marketing Planning, Product Management, andMeta Analysis in Marketing. Professor Lehmann served as executive director of the Marketing Science Institute from 1993 to 1995 and as president of the Association for Consumer Research in 1995. 相似文献
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This article documents the popularity of five types of trail-based recreation relative to other forms of recreation that tourists frequently participate in on their trips; identifies these trail users’ cross-participation in other outdoor recreation activities; and profiles the travel behaviour, media habits, trip planning behaviour, and demographic and socioeconomic characteristics of day hikers and snowmobilers as two particularly large trail user segments. Findings are based on data from a household telephone survey conducted in Michigan, surrounding states, and Ontario, Canada. Hiking/backpacking was found to be the most popular natural resource-based recreation activity that respondents participated in on pleasure trips taken during the past 12 months; other forms of trail-based recreation were significantly less popular; mountain bikers participated in nature-oriented recreation activities in Michigan at levels that were similar to those of hikers/backpackers; and snowmobiling appeared to be the focus of most pleasure trips on which this activity occurred, in contrast to day hiking, which appeared to be more of an ancillary pursuit. 相似文献
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第一眼看德国科隆-波恩机场,觉得不太可能是一座以普通货物为主的货运机场。毕竟,它是欧洲第三大低成本运营商聚集的机场、是快递集运商的主要枢纽。很坦率地说,该机场从未对一般普通货物业务产生过很大的兴趣。但这在过去三年已经改变了,通过创新的新业务策略,机场建立起第三个业务支柱——吸引全货机运营商到机场开展普货为主的运输业务。 相似文献