Alcohol Advertising: Orientations and Influence

The paper presents an analysis of the effects of televised alcohol beverage advertising on the consumption of alcohol among a sample of US teenagers. While no effects of exposure on total consumption are demonstrated for the total sample, consistent with other research on alcohol advertising effects, the present analysis reveals the importance of ‘orientations towards advertising’ as linkages between exposure and consumption behaviour. Specifically, a social utility orientation, involving learning of normative expectations about drinking, and a vicarious utility orientation, involving identification with models in alcohol beverage commercials, are shown to be mediating factors which condition the effects of advertising exposure.

‘Alcohol Advertising: Content and Controversy’, by the same author, appeared in the last issue of this journal.     

Marketing Metrics Use in a Transition Economy: The Case of Vietnam

ABSTRACT

This article explores the use of marketing metrics by a sample of Vietnamese firms, providing an example of the use of marketing metrics in a “transition” economy as it grows and becomes more market and marketing driven. The analysis reports usage frequency and then develops a set of “correlation chains” linking firm characteristics, metric use, and various indicators of performance. Vietnamese managers generally report that several types of metrics are used. Ownership structure and industry also impact which metrics are utilized. An initial assessment of chains relating metric use to firm performance indicates that the impact is complex and indirect.     

Bribery in international business: Whose problem is it?

Bribery is a frequently discussed problem in international business. This article looks at the problem from the North American and from the developing country perspective. It describes and analyses specific cases and highlights recurring patterns of behavior.The article is based on the experiences of the authors who have been promoting business in the developing world. In addition to ethical considerations involved with bribery there are some very practical reasons for not engaging in the practice. There are also real barriers to establishing the relationships necessary to avoid the practice yet continue doing business. Henry W. Lane is Associate Professor of Organizational Behavior at the School of Business Administration, The University of Western Ontario, London, Ontario. He is at present Director of the Centre for International Business Studies. His most important publication is: Managing Large Research and Development Programs (with Rodney Beddows and Paul R. Lawrence), (State University of New York Press, Albany, 1981).Donald G. Simpson is Associate Professor at the University of Western Ontario. He is at present Associate of the Centre for International Business Studies. He was formerly Associate Director of Social Sciences Division at the International Development Research Centre, Ottawa, Canada and Executive Director of the Office of International Programs, University of Western Ontario.     

Prices of deep discount bonds and the Revenue Act of 1978: An evaluation of market response

This article explores the market response of deep discount corporate bonds to the reduction in the capital gains tax rate incorporated into the Revenue Act of 1978. Such tax change should have increased the desirability of assets acquired for capital gains potential, such as deep discount bonds. Examining a time series of prices and returns for a sample of deep discount corporate bonds and a control group of comparable duration and credit risk corporate bonds selling at or near par did indeed provide evidence of a market price reaction. Moreover, the price changes for the deep discount bonds occurred well in advance of the implementation of the tax change.     

THE POLITICAL ECONOMY OF CONTINGENT PROTECTION

In recent years, several empirical studies have attempted to investigate the key influences, or determinants, of the anti-dumping and countervailing duty (AD/CVD) decision-making process. As a consequence, several different empirical modelling approaches have been developed using alternative, and in some cases, competing theoretical frameworks. Each approach tests empirically aspects of the AD/CVD decision-making process for evidence of particular forms of pressure that contribute to protectionist outcomes. However, the results of these studies have been somewhat inconsistent and inconclusive, possibly because the analytical scope of these studies appears to be too narrow. Hence, the current article sets for itself the important objective of developing a more general framework for modelling contingent protection empirically. A taxonomy is introduced that suggests that the types of bias affecting AD/CVD decision-makers may be separated into three broad categories: political supply pressure, industry demand pressure, and regulatory process pressure. This approach is then used to analyse recent Australian anti-dumping outcomes. The empirical results generated from the Australian data, using the taxonomy, suggest that from the supply side, the Australian government appears to be biased against the provision of AD/CVD protection. On the other hand, the results suggest that a demand-side bias appears to be present. That is, the Australian AD/CVD process appears to be weighted towards a demand, rather than supply, orientation contrary to political economy suggestions that AD/CVD policy is used as a politically driven trade policy device.     

Federal Reserve Independence in the Aftermath of the Financial Crisis: Should We Be Worried?

The extraordinary circumstances of the past few years have led to extraordinary responses by the Federal Reserve and other central banks. These ventures into uncharted waters have heightened political scrutiny to the point of raising concern about future independence. In discussing independence of the Federal Reserve, it is important to separate its regulatory and supervisory functions from its monetary policy function. It is the latter in which the question of independence is most important. History indicates that independent monetary policy has been a powerful deterrent to inflation. This paper outlines the threats to Federal Reserve independence, particularly as it exists from the unconventional policies that it pursued to mitigate the financial crisis. Economists have an important role in making the case that monetary policy remains independent.     

Assessing the enduring impact of influential papers

This paper investigates citations of influential papers in the marketing and management area. These papers are successful in terms of the direct citations they receive (i.e., primary citations). To be truly influential, however, the papers citing them must in turn be used and cited by subsequent papers (i.e., have secondary citations) to demonstrate their long-run relevance. We propose a measure of enduring impact that takes into account (1) both primary and secondary citations and (2) the number of citations in the bibliography. The measure is non-linearly (exponentially) related to the traditional influence measure (i.e., primary citations to a paper) and captures the dissemination of knowledge from a paper more completely than cumulative or average primary citations.     

The effects of structural breaks and long memory on currency hedging

Empirical evidence suggests that unconditional variance of exchange rate return series is subject to occasional structural breaks that may induce spurious phenomenon of high persistence and long memory of volatility processes. In this study, we investigate the effects of such breaks on estimated risk-minimizing hedge strategies (ratios) and their performance in currency markets. Using bivariate GARCH (BGARCH) and fractionally integrated GARCH models, we estimate the hedge ratios for six foreign currencies in the full sample with and without controlling for breaks and each subsample of different unconditional variance regimes identified by a modified version of the Inclan C, and Tiao GC (1994) algorithm. Our findings suggest that daily currency risk can be better hedged with currency futures when controlling for unconditional variance breaks in the BGARCH model. © 2009 Wiley Periodicals, Inc. Jrl Fut Mark 30:607–632, 2010     

Executive Compensation: Excessive or Equitable?

The eighties and nineties have seen much debate about CEO compensation. Critics of CEO compensation support their contention of excessive and inequitable CEO pay based on a number of factors and premises. This paper examines the validity of these arguments. We show why many of these arguments fail to persuade, in part, because they attempt to determine propriety of CEO pay without having a definitive standard for comparison. Arguments based on comparisons between CEO pay and the pay of other individuals or jobs or between CEO pay and firm performance are shown to be an insufficient mechanism to determine the appropriateness of CEO compensation.