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121.
Douglas Brownlie 《Journal of Marketing Management》2013,29(1-2):157-194
In this second of two articles on strategic marketing planning the author describes the techniques that have been developed to aid analysis of marketing information. Analytical frameworks such as the product life‐cycle, the growth‐share matrix, the Business Assessment Array and the Directional Policy Matrix are discussed and the benefits and pitfalls associated with strategic planning frameworks are considered by the author. 相似文献
122.
123.
Douglas A. Kleiber 《Leisure Sciences: An Interdisciplinary Journal》2013,35(3-4):239-248
It has been suggested that attitudes toward leisure may be affected by one's perception of the ability to control life's consequences. Rotter's I‐E scale was used in the present study to measure the perceived locus of control and was correlated with the scales of Neulingers Leisure Attitude Inventory. Results indicated that positive attitudes toward leisure were generally more associated with an external than an internal locus of control, i.e., with the perception that one's fate is to a large degree personally uncontrollable. These results are explained in terms of the confounding influence of work/achievement orientation in the measurement of and in the relationship of those variables. Implications for leisure counseling, leisure education, and therapeutic recreation are also discussed. 相似文献
124.
Douglas E. Hughes 《Journal of the Academy of Marketing Science》2013,41(1):1-18
Considerable research explores advertising’s role in influencing consumer perceptions and behavior. However, advertising’s impact on another key audience—the sales force—has been largely overlooked. Drawing from social identity and expectancy theories, and using survey and objective performance data across multiple wholesalers, the authors demonstrate that a salesperson’s perception of brand advertising has a significant effect on salesperson effort and performance by positively influencing the extent to which the salesperson identifies with the brand and his or her expectancy that such effort will generate results. These effects are moderated by internal communications and brand size. Model results suggest that advertising’s role may extend beyond “pull” to “push” by motivating salespeople to exert more effort on behalf of a brand. As a result, firms should take steps to proactively manage salesperson perceptions of brand advertising while also considering this dual role when assessing advertising effectiveness and efficiency. 相似文献
125.
126.
John Douglas Wilson 《Journal of public economics》2008,92(12):2385-2391
A major roadblock to the implementation of Bhagwati's proposal to allow developing countries to tax skilled emigrants residing in developed countries (the “brain drain”) is the administrative problems associated with collecting this tax in the absence of developed-country cooperation. This paper provides a partial solution to these problems, involving the tax treatment of emigrants who return to their countries of origin. The tax system is structured so that returning emigrants who previously paid the brain-drain tax face lower tax payments than those who evaded the brain-drain tax. Given the expected value of this tax benefit, emigrants are willing to pay the brain-drain tax. In the basic model, a source country's optimal tax system includes this brain-drain tax and does not distort migration decisions. 相似文献
127.
Using an axiomatization of subjective expected utility due to Fishburn, we characterize a class of utility functions over a set of n-person games in characteristic-function form. A probabilistic value is defined as the expectation of some player's marginal contribution with respect to some probability measure on the set of coalitions of other players. We decribe conditions under which a utility function on the set of n-person games is a probabilistic value; we prove as well an analogous result for simple games. We present additional axioms that characterize the semivalues and, in turn, the Shapley and Banzhaf values. 相似文献
128.
Douglas Jeffrey 《Tourism Management》1985,6(1):8-22
This article is concerned with the identification and interpretation of spatial-temporal patterns of demand for hotel accomodation. Time-series factor analysis is applied to a set of monthly hotel-occupancy series recorded by the Yorkshire and Humberside Tourist Board (YHTB) for 101 hotels in Yorkshire and Humberside, UK, from April 1982 to March 1983. Three major temporal components of expressed demand for hotel accomodation (reference curves) are identified, reflecting differences in occupancy level, the intensity of seasonal fluctuations, and the length of season. The hotels are differentiated, and then grouped, on the basis of their individual parameters on the three reference curves. The spatial-temporal patterns identified form the basis of continuing research which aims to aid the formulation of appropriate marketing and development policies for the hotel industry. 相似文献
129.
Public policy making is a complex matter. Policy makers are charged with balancing a broad spectrum of competing objectives, reflecting in varying degrees the interests and aspirations of a diverse range of constituencies and stakeholders. Policy decisions have differential impacts on differing constituencies and the contributions of these impacts to objectives are frequently uncertain, difficult to quantify, and hotly disputed. Formal methods of decision analysis have been advanced as aids for coping with complexity and have been applied to some public policy issues, most notably the management of water resources. While formal methods have the apparent benefit of rationalizing the policy process and improving the efficacy and equity of policy decisions, serious questions remain concerning the acceptability and ultimate usefulness of formal analyses in the public arena. In this article we examine these questions in the context of policy making relating to government regulation of automobile designs for safety. We consider what would be involved in attempting to use a relatively modern, multiple-objective approach in this context. The key questions are how and, more importantly, why multiple-objective methods might be used. The article begins with an illustrative case study, describes the current policymaking process, identifies the parties involved in and affected by this process, elicits key objectives, looks briefly at some scalar-objective approaches, and then outlines a multiple-objective approach. The framework developed arguably is useful in assisting policy making, at least at a qualitative level. Issues which impede a more quantitative resolution of this framework are discussed. This article is intended as a pilot study which may promote research toward the achievement of a useable multiple-objective procedure applicable in the public domain. 相似文献
130.
This paper examines cross-country differences in labour policies and practices and employee performance and attitudes toward work from a sample of nearly 30,000 employees in a large multinational manufacturing firm. The analysis shows: 1) large establishment and country differences in work practices, performance, and attitudes toward work across countries; 2) qualitatively similar responses of workers to work practices across countries; 3) a strong link between the establishment average of employee reports on the quality of labour-management relations and establishment average measures of employee performance 4) a positive relation between average employee performance and average employee-management relations at the country level, but no relation between country level performance in the firm and measures of the extent of national labour regulations or practices. 相似文献