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The structure of marketing channel relationships 总被引:3,自引:0,他引:3
Distribution channel research has been advanced in recent years by contributions based on the political economy paradigm,
transaction cost analysis, and relationship marketing. Drawing on these bodies of thought, we propose a new conceptualization
of the structure of marketing channel relationships. Relationship structure is defined in terms of decision-making structure
and operational integration. The proposed model of channel structure antecedents and consequences is consistent with the major
research paradigms but extends beyond simple categorical assemblages of constructs to provide an ordered set of relationships
based on theory and empirical research. This conceptualization reconciles some apparent contradictions in the literature and
provides a clear focus for structure, process, and performance research in channels.
He received his Ph.D. in marketing from Louisiana State University. He has published in the areas of marketing channels, retailing,
and logistics. His work has appeared in theJournal of Marketing Research, Journal of Marketing, Journal of Retailing, Journal of Business Research, Journal of Marketing
Channels, International Journal of Physical Distribution and Materials Management, Journal of Marketing Education, and others.
He served as the managing director of public relations with the Federal Express Corporation before entering the Ph.D. program
at Alabama. He holds a B.B.A. in accountancy from the University of Mississippi and an M.A. in marketing from the University
of Alabama. 相似文献
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Previous empirical research indicates that corporate insiders tend to increase (decrease) their shareholdings before events that increase (decrease) firm value. More recent evidence suggests, however, that passage of the Insider Trading Sanctions Act of 1984 (ITSA) may have deterred this behavior. Our results indicate that before passage of the ITSA, insiders exploited their access to nonpublic information by selling shares before the announcement of equity issues. However, after passage of the ITSA insiders no longer displayed this behavior. We conclude the ITSA has a deterrent effect, which is more heavily concentrated on insiders at the highest level of the firm who are most visible to regulators and other market participants. 相似文献
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We examine four issues pertaining to initial public offerings (IPOs) using a survey of 438 chief financial officers (CFOs). First, why do firms go public? Second, is CFO sentiment stationary across bear and bull markets? Third, what concerns CFOs about going public? Fourth, do CFO perceptions correlate with returns? Results support funding for growth and liquidity as the primary reasons for IPOs. CFO sentiment is generally stationary in pre‐ and post‐bubble years. Managers are concerned with the direct costs of going public, such as underwriting fees, as well as indirect costs. We find a negative relation between a focus on immediate growth and long‐term abnormal returns. 相似文献
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We examine developing countries which have institutional quality ratings for the effects of exchange rate rigidity on inflation.
The level of institutional development exerts no effect on the impact of currency regimes. However, the interaction of institutional
quality and exchange rates has, in the most plausible specifications, a negative impact on inflation. This suggests that fixed
exchange rates exert at most a contingent effect on inflation, and indicates that countries in Eastern Europe and Latin America contemplating currency pegs would be
better off improving institutional quality prior to adopting the euro or dollar and expecting a large subsequent disinflationary
effect.
JEL no. F31, O11 相似文献
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