Brand stability as a signaling phenomenon — An empirical investigation in industrial markets

The present study investigates the interplay between brand stability and customers' response toward the brand in an industrial buying context. Based on an information economic perspective, the authors develop a conceptual framework that incorporates perceived brand stability, risk reduction, brand loyalty, and customers' willingness to pay a price premium. This framework is empirically tested based on a survey with one hundred and forty nine key informants from business units within the food industry. In order to analyze the proposed relationships, the authors employ structural equation modeling. The present research contributes to a deeper understanding of the role of brands in business-to-business contexts by highlighting the signaling effects of brands in an industrial buying context. Second, the present research empirically demonstrates that brand stability is a key factor to (1) reduce perceived risk, (2) build brand loyalty, and in turn (3) achieve a price premium.     

Corporate brand strategy formation: Brand actors and the situational context for a business-to-business brand

Prior literature on corporate branding in the business-to-business (B2B) context fails to provide insight into the dynamics of corporate brand strategy formation, despite the critical need for industrial organizations to move beyond a traditional understanding of brands. This article examines the corporate brand strategy formation of a European-based industrial organization by drawing on strategy-as-practice research and thereby identifying the brand actors who participate in corporate brand strategy formation, the construction of manifestations that subject the brand values to experience, and the situational context—all within a single, ongoing, recursive interaction process.     

Market-facing innovation networks: How lead firms partition tasks, share resources and develop capabilities

We focus, in this paper, on ‘market-facing innovation networks’. Rooted in the modular and integrated nature of the products they develop, high levels of product innovation activity are occurring through the behaviours of firms, leading and developing such networks. These lead firms are small and medium enterprises, traditionally tasked with business to business distribution and commercialisation activities. This study enhances our understanding of how task partitioning and resource sharing practices, and their evolution over time, are related to the nature and scope of capabilities of lead firms within the context of market-facing innovation networks. Through a multiple case study methodology, our findings depict and characterise efficiency and relational approaches of lead firms. Outcomes, in terms of firm and network level innovativeness and commercialisation, are discussed. Findings are explained by the tension created by the need to manage on-going routine distribution activities and emergent networked product innovation activities.     

Towards a model of dynamic capabilities in innovation-based competitive strategy: Insights from project-oriented service firms

With the growing significance of services in most developed economies, there is an increased interest in the role of service innovation in service firm competitive strategy. Despite growing literature on service innovation, it remains fragmented reflecting the need for a model that captures key antecedents driving the service innovation-based competitive advantage process. Building on extant literature and using thirteen in-depth interviews with CEOs of project-oriented service firms, this paper presents a model of innovation-based competitive advantage. The emergent model suggests that entrepreneurial service firms pursuing innovation carefully select and use dynamic capabilities that enable them to achieve greater innovation and sustained competitive advantage. Our findings indicate that firms purposefully use create, extend and modify processes to build and nurture key dynamic capabilities. The paper presents a set of theoretical propositions to guide future research. Implications for theory and practice are discussed. Finally, directions for future research are outlined.     

Social enterprises as supply-chain enablers for the poor

Many social enterprises use the poor as producers to improve their living standards. We seek to answer how they do so, from a supply chain perspective. Drawing on various successful social enterprises in Afghanistan, Africa, Bangladesh, India, Malaysia, Mexico, Nepal, Philippines and Sri Lanka, we look at the material, information and cash flows of the micro-entrepreneurs for these social enterprises. We show how a social enterprise helps its associated micro-entrepreneurs by improving the latter’s supply chain operations via: (1) easier access to financial credits; (2) easier access to market information; (3) easier market access; and (4) better access to supplies and raw materials and higher productivity through better health and equipment. We then speculate on how to make social enterprises economically sustainable and propose that social enterprises would be better off enabling micro-enterprises rather than running production operations themselves.     

Qualitative Research in Management: A Decade of Progress

Approximately 10 years ago, Lee et al. reviewed the qualitative methods published during 1979–99 in the major US journals in the organizational sciences. This ten‐year follow‐up review of 198 qualitative articles assesses the progress made in qualitative research in management by specifically considering: (1) the strength and legitimacy of recent publications that challenge any positivistic stigmatizations of qualitative research; (2) the methodological advances in qualitative methods, including the use and elucidation of novel techniques; and (3) the general contribution of qualitative research to the accumulation of management knowledge. By encompassing both US and European journals in our review, we also compare and contrast the qualitative research published on both sides of the Atlantic, stressing what each can learn from the other. We highlight exemplary articles and procedures and make recommendations for the next decade of qualitative research in management.     

Efficiency in fundraising and distributions to cause-related social profit enterprises

Managerial efficiency is as important in social profit enterprises (SPEs) as it is for more traditional financial-profit organizations. In this regard, both donors and SPE executives use efficiency information in making decisions. Here, we suggest a linked, two-stage Data Envelopment Analysis (DEA) methodology for assessing efficiency in both charitable fundraising and cause delivery, while empirically investigating results for international aid organizations. The model allows efficiency assessment for both the fundraising and utilization of generated funds when directed for cause-related purposes. This, in particular, allows for measurement of the organization’s managerial efficiency relative to both multiple phased goals and peer organizations. Additionally, the approach provides benchmarks for identifying sources of improved performance in fundraising and program/cause service delivery. It can also project the results of changes in inputs on the amount of resources available for the charitable organization’s cause.The proposed model(s) allow the examiner to assess performance while, at the same time, identifying those instances wherein the simple ratio measures commonly used in non-profit assessment are (1) deficient, and/or (2) misleading because of the use of ‘incorrect’ variables, or the ‘hiding’ of inefficiency if/when tax form categories are filed by an SPE. Importantly, the suggested two-stage DEA methodology can be useful for any organization with multiple-linked goals.     

Determinants of spatial knowledge spillovers in Italian provinces

Statistical evidence suggests that the relevance of knowledge spillovers has increased over time. In this paper we focus on regional knowledge spillovers and adopt a new econometric transformation that allows inference on potential inter-regional knowledge spillovers, accounting for spatial interdependencies.Determinants of inter-regional knowledge spillovers are explained with a sample of 103 Italian provinces. We find that a region’s absorptive capacity, measured by local R&D expenditure and social capital, implies a reduction of outward knowledge spillovers.Identification is based on the use of Two Stages Least Squares and Fixed Effects estimates.     

Roadmapping for technology push and partnership: A contribution for open innovation environments

There are several tools in the literature that support innovation in organizations. Some of the most cited are the so-called technology roadmapping methods, also known as TRM. However, these methods are designed primarily for organizations that adopt the market pull strategy of technology-product integration. Organizations that adopt the technology push integration strategy are neglected in the literature. Furthermore, with the advent of open innovation, it is possible to note the need to consider the adoption of partnerships in the innovation process. Thus, this study proposes a method of technology roadmapping, identified as method for technology push (MTP), applicable to organizations that adopt the technology push integration strategy, such as SMEs and independent research centers in an open-innovation environment. The method was developed through action-research and was assessed from two analytical standpoints: externally, via a specific literature review on its theoretical contributions, and internally, through the analysis of potential users' perceptions on the feasibility of applying MTP. The results indicate both the unique character of the method and its perceived implementation feasibility. Future research is suggested in order to validate the method in different types of organizations     

WORLD AGRICULTURE IN DISARRAY REVISITED*

In World Agriculture in Disarray I argued that the result of government intervention in agriculture would be to increase the costs of farm policies to taxpayers and consumers and to restrict agricultural trade. A review of the current situation in world agriculture confirms these projections. The policies of the major countries in relation to agriculture have clearly not succeeded in their aims and at the same time have created many problems, particularly in the sphere of agricultural trade. The solution to the crisis in the farm sector must take account of the inherent characteristics of agriculture itself.