The Contents-Based Website Classification for the Internet Advertising Planning: An Empirical Application of the Natural Language Analysis

This study proposes a model for website classification using website content, and discusses applications for the Internet advertising (ad) strategies. Internet ad agencies have a vast amount of ad-spaces embedded in websites and have to choose which advertisements are feasible for place. Therefore, ad agencies have to know the properties and topics of each website to optimize advertising submission strategy. However, since website content is in natural languages, they have to convert these qualitative sentences into quantitative data if they want to classify websites using statistical models. To address this issue, this study applies statistical analysis to website information written in natural languages. We apply a dictionary of neologisms to decompose website sentences into words and create a data set of indicator matrices to classify the websites. From the data set, we estimate the topics of each website using latent Dirichlet allocation, which is fast and robust method for sparse matrices. Finally, we discuss how to apply the results obtained to optimize ad strategies.     

Theorizing Leisure's Roles in the Pursuit of Ikigai (Life Worthiness): A Mixed-Methods Approach

The purpose of this mixed-methods research project is to theorize the linkage between leisure experience and life worthiness, or what the Japanese call ikigai. A grounded theory analysis of photo-elicitation interview data from 27 Japanese university students led to the inductive development of a substantive theory. This theory was then tested based on online survey data collected from 669 Japanese students using structural equation modeling. Results indicate that leisure pursuits enhance students’ perception of ikigai when they are valued as enjoyable and/or effortful. Moreover, the balance between overall enjoyment and/or effort is found to be a key mediator in the relationship between valuable leisure experience and life worthiness. Ikigai comprises the subjective perceptions that one's daily life is worth living and that it is full of energy and motivation. Our findings are discussed in light of relevant leisure and well-being theories as well as their implications for practice.     

Empirical investigation of the relationship between serious leisure and meaning in life among Japanese and Euro-Canadians

ABSTRACT

Serious leisure (SL) is a specific leisure experience characterised by perseverance, leisure career, personal effort, durable benefits, unique ethos, and identification with the activity. As it results in self-actualisation and self-expression, Robert Stebbins has proposed that SL does not only increase participants’ hedonic well-being (e.g. pleasant feelings), but also enhance their eudaimonic well-being [e.g. meaning in life (MIL), self-expressiveness, virtue]. Although this argument makes logical sense, it has not been empirically tested. The purpose of this research is to empirically examine the relationship between SL and eudaimonic well-being focusing on MIL. We used data from 207 Japanese and 202 Euro-Canadian middle-aged and older adults collected through a cross-sectional online survey. After multi-group confirmatory factor analysis, multiple mediation analyses were conducted to test whether SL core characteristics impacted MIL or its sub-dimensions (i.e. purpose, coherence, and significance) both directly and indirectly via personal and interpersonal rewards of SL. Results suggested that among Japanese, SL was positively related to MIL both directly and indirectly via SL’s personal rewards. Among Euro-Canadians, the direct link was limited to only a few MIL sub-dimensions, and indirect effects were not significant. These mixed results were discussed in relation to SL, eudaimonic well-being, and culture.     

Brand and Performance in a New Environment: Analysis of the Law School Market in Japan

Using Japanese panel data for 2006–2009, this study attempts to examine how the pass rate of law school students taking the new bar examination influences the number of applicants for law school in the following years. The major finding is that the higher the law school student pass rate, the greater the number of applicants for the law school becomes. Furthermore, the positive effect of the pass rate is larger for a prestigious university’s law school than for other schools. It follows that the brand and the school’s current performance are complementary in increasing demand for places in the law school.     

Reconsidering The Price–Income Relationship Across Countries

This study reconsiders the well‐known cross‐country positive association between prices and income by focusing on heterogeneity between the inter‐developed‐country and inter‐developing‐country relationships. Empirical results suggest that developed and developing countries exhibit the positive price–income association for different reasons. Specifically, we find only for the inter‐developed‐country case that the positive price–income association is attributable, at least partly, to the Balassa–Samuelson productivity differential effect. The idiosyncrasy of the inter‐developing‐country relationship is not dissolved by controlling for the effects of a variety of real and financial variables. The findings cast some doubt on the conventional explanation for the cross‐country price–income relationship.     

Capital Mobility—Resource Gains or Losses? How,When, and for Whom?

This paper investigates which of the two types of countries—resource‐rich or resource‐poor—gains from capital market integration and capital tax competition. We develop a framework involving vertical linkages through resource‐based inputs as well as international fiscal linkages between the two types of countries. Our analysis shows that capital market integration causes capital flows from resource‐poor to resource‐rich countries and improves global production efficiency. However, such gains accrue only to resource‐poor countries, and capital mobility might even negatively affect resource‐rich countries. Furthermore, we show that resource‐rich countries can exploit the gains when taxes on capital are available.     

LONG‐TERM AND SHORT‐TERM CONTRACT IN A MIXED MARKET*

With a two‐period mixed oligopolistic framework, this paper analyses the interaction between the length of incentive contracts and market behaviour. Assuming an environment in which firms choose either a long‐term or short‐term contract, we examine how contracts differ between public and private firms. The results show that the contracts would differ completely among firms; public firm prefers to make a short‐term contract while private firm makes a long‐term contract.