Exploring the role of internationalization knowledge in fostering strategic renewal: A dynamic capabilities perspective

Internationalization knowledge (IK) is important to successfully enter and develop competitive strategies abroad. Yet, how IK is advanced and improved across the multinational enterprise (MNE), and how this contributes to the MNE’s strategic renewal is less understood. This analysis is based on an in-depth case study of Microsoft International to explore how IK is advanced, improved, and integrated across the enterprise. Our findings suggest that IK plays a critical role in fostering strategic renewal of an MNE. More specifically, sensing, seizing, and transforming capabilities jointly provide the necessary basis that enable IK to facilitate strategic renewal. We contribute to the literature by (1) explicating three categories of IK and their hierarchical relationship; (2) reveal how three distinct capabilities required by MNEs capture and integrate the three categories of IK across the enterprise; and, (3) offering that strategic renewal is triggered by routines based on the development and integration of IK.     

Paid,Earned, Shared and Owned Media From the Perspective of Advertising and Public Relations Agencies: Comparing China and the United States

Despite the existence of the “great firewall,” advertising and public relations practitioners in China, much like in the United States, are embracing and enacting social media and digital strategies on behalf of their clients. In this study, we conducted 42 in-depth interviews with advertising and public relations practitioners in the United States and mainland China to explore how emerging media and integrated marketing communication (IMC) are impacting advertising and public relations agencies in the two countries. This cross-cultural comparison revealed several critical insights, which were examined through the lenses of IMC and dimensions of culture. We found that emerging media lead to converging trends in various aspects of agency performance. The blurring of paid, earned, shared, and owned media (PESO) was evidentially observed in how executives of both countries defined and used media. Chinese agencies were media agnostic, concerned more with effectiveness of media practices. The U.S. agencies embraced collaboration and information technology better compared to their Chinese peers. This research contributes to the body of knowledge in strategic communication via providing empirical evidence of how Chinese and U.S. agencies coordinate IMC and perceive PESO media relative and in response to emerging media practices.     

Bringing the elephant into the room? Enacting conflict in collective prosocial organizing

Cross-sector partnerships have the capacity to bring together partners from very different backgrounds and circumstances toward collective prosocial efforts. We conducted a longitudinal inductive field study of eight cross-sector partnerships formed as new ventures addressing a variety of fundamental social challenges in the context of deep inequality in post-Apartheid South Africa. This allowed us to develop theory and a process model that explains how some partnerships are able to achieve collective prosocial efforts while others engage in only one-sided efforts or become inactive. The key differences hinge on processes of enacting or failing to enact conflicting material interests among relevant stakeholders. Our results have implications for the inclusion of material interests in theories of cross-sector partnering and for our understanding of entrepreneurship under conditions of inequality. The theory we develop provides a platform for future research on collective prosocial organizing in the contexts that need it most.     

The role of market orientation,relational capital,and internationalization speed in foreign market exit and re-entry decisions under turbulent conditions

Firms’ internationalization strategies can vary with changing environments. Occasionally, a firm may choose to re-enter a foreign market it had abandoned in the past if environmental conditions have improved. The present study provides insight into the foreign market exit and subsequent re-entry processes. Specifically, we utilize the strategic flexibility perspective to investigate the impact of market orientation, relational capital, and internationalization speed on market exit and re-entry decisions under turbulence in a host market. Using a sample of 156 Turkish firms that operated during the Arab Spring in the Egyptian market between 2010 and 2015, we find that the market-oriented firms are more flexible in their market exit decisions than less market-oriented organizations. In addition, relational capital specific to the host country has a negative impact on market exit decisions under conditions of political conflict. The results also suggest that strong ties with partners in the host country increase the propensity to re-enter the market.     

Battery technology for electric and hybrid vehicles: Expert views about prospects for advancement

In this paper we present the results of an expert elicitation on the prospects for advances in battery technology for electric and hybrid vehicles. We find disagreement among the experts on a wide range of topics, including the need for government funding, the probability of getting batteries with Lithium Metal anodes to work, and the probability of building safe Lithium-ion batteries. Averaging across experts we find that U.S. government expenditures of $150 M/year lead to a 66% chance of achieving a battery that costs less than $200/kWh, and a 20% chance for a cost of $90/kWh or less. Reducing the cost of batteries from a baseline of $384 to $200 could lead to a savings in the cost of reducing greenhouse gases of about $100 billion in 2050.     

Attention to social comparison information and brand avoidance behaviors

This research links brand avoidance behaviors to attention to social comparison information (ATSCI). We posit that high (vs low) ATSCI consumers will suffer from more social-evaluative uncertainty, i.e., more uncertainty regarding others’ reactions to their brand choices. To alleviate this problem, high ATSCI consumers will avoid distinctive or conspicuous brands and brand icons that might draw the attention of others, playing safe in their brand choices, rather than risking social disapproval. Two preliminary studies provide support for the theoretical assumptions, confirming that ATSCI is positively associated with brand consciousness, brand social-evaluative uncertainty, and brand avoidance motivated by social-evaluative concerns. Study 1 examines brand identification and shows that although high and low ATSCI consumers identify themselves with equally prestigious brands, the former avoid identifying with distinctive brands. Study 2 demonstrates that unlike their low ATSCI counterparts, high ATSCI consumers avoid conspicuous brand logos even in the case of highly prestigious brands.     

Averting Regulatory Enforcement: Evidence from New Source Review

This paper explores firms' response to regulatory enforcement. New Source Review (NSR), a provision of the Clean Air Act, imposes stringent emissions limitations on significantly modified older power plants. In 1999, the Environmental Protection Agency (EPA) sued owners of 46 plants for NSR violations. We study how electricity companies respond to both the perceived threat of future action, and the action itself. A discrete choice model estimates plants likelihood of being named in lawsuits increases with large historic emissions and investments. On the eve of the lawsuits, emissions at plants with a one standard deviation greater probability of being sued fell approximately 10%.     

Exploring common correlates of business undergraduate satisfaction with their degree program versus expected employment

Using a complete data sample of 467 graduating business seniors, the authors successfully created a new three-item measure of student degree program satisfaction (bachelor of business administration [BBA] satisfaction). Significant positive correlates for BBA satisfaction included academic attendance motivation, advising ease and quality, course work challenge, professional development engagement, and two types of grading assessment learning perceptions (exam based and individual creative). Two types of expected employment by graduation were measured, having (a) a full-time job and (b) a full-time job consistent with major. The number of internships a student completed was a significant positive correlate for BBA satisfaction and both types of expected employment.