Using Social Media to Engage Employees: Insights from Internal Communication Managers

The growth of social media in organizations is reshaping internal communication strategy. This article explores the value of internal social media with a focus on employee engagement, which is defined as employees who are connected to the values and mission of the company, feel empowered, bring energy, passion, and discretionary effort to their jobs, and serve as advocates. Interviews were conducted with 27 senior-level internal communication practitioners working for global companies. Practitioners said they use a variety of communication channels, including social media, to drive employee engagement. The findings revealed best practices in using internal social media to engage employees, including providing clear social media policies and employee training; empowering employee social advocates; involving leadership and securing endorsement; social media listening; sharable, relevant, and practical content strategies; and, authenticity and consistency. Future trends and evolvement of internal communication around social media are also discussed.     

Integrating social media within an integrated marketing communication decision-making framework

The reported failure of organisations to successfully implement social media (SM) within marketing communications is likely to result in competitive disadvantage. An exploratory methodology was undertaken to understand implementation challenges of SM. The methodology drew on grounded theory with the in-depth interviews with senior marketers in the first phase of data collection guiding the second phase of data collection. The third phase involved 21 senior marketers completing an online questionnaire which obtained more generalised feedback on the model and identified differences in model application for different SM platforms. The contribution of the study is to propose a sequential decision-making framework for marketers that may help them overcome decision-making uncertainty regarding the choice and implementation of SM platforms.     

Effects of Construal Level on Omission Detection and Multiattribute Evaluation

Research has demonstrated that consumers are commonly insensitive to missing information and that this insensitivity can lead them to form strong beliefs and evaluations on the basis of weak evidence. A growing body of research has shown that sensitivity to omissions can be heightened and that this increased sensitivity results in more appropriate evaluations. Expanding on this, the current research finds that the level of abstraction by which a situation is construed can influence the likelihood of omission detection and the resulting evaluative judgments. A series of studies reveal that people are more likely to spontaneously detect omissions in near vs. distant judgments, in concrete vs. abstract mindsets, and when they are inherently more likely to interpret actions in concrete vs. abstract terms. Further, although prior findings suggest that people may have differential sensitivity to primary and secondary missing features at different levels of construal, the current research finds no such difference. The results of this study indicate that people are more sensitive to all types of missing information when construal levels are low, and that this sensitivity leads to more moderate and appropriate judgments.     

Government Expenditures and Revenues: Evidence from Asymmetric Modeling

In this article, we examine the relationship between U.S. federal revenues and expenditures while relaxing the assumption of a symmetric adjustment process underlying the conventional cointegration and error correction model. Threshold autoregression and momentum threshold autoregression models are used to ascertain the empirical link between the two variables of the budgetary process. Our results suggest that revenues and expenditures are cointegrated and that the adjustment process of the budgetary disequilibrium is asymmetric. The application of the asymmetric error correction model indicates that revenues and expenditures respond to the long-run requirements of the budgetary balance only when the budget is worsening.     

The market orientation-performance link: the role of service reliability

International alliances in retailing are a fairly new phenomenon. A range of relationships is being formed between retailers in order to take advantage of new opportunities and to counter the threats created by the internationalisation of retailing. This paper proposes a taxonomy of the range of alliances being formed between and among retailers, giving evidence from the UK retail sector to support the taxonomy. A comprehensive identification of UK retailer presence in international alliances is presented, along with a discussion on the potential advantages that accrue from membership of an alliance. We conclude by highlighting further issues for discussion.     

How different is carrier choice for third party logistics companies?

The purpose of this paper is to test whether third party logistics companies (3PLs) are different from other end-shippers with respect to how they choose their carriers. The results of carrier choice models developed in this paper suggest that 3PLs are more biased against intermodal shipping than other end-shippers. The principal conclusions are as follows: mode and carrier choice modeling needs to take into consideration differences between 3PLs and other end-shippers; and with the increasing role of 3PLs in choosing carriers, their stronger bias against intermodal shipping will present further challenges to increasing freight rail mode share.     

Perceived agency politics and conflicts of interest as potential barriers to IMC orientation

While the concept of integrated marketing communications (IMC) is widely acknowledged in the literature, research on potential barriers to its implementation is relatively scarce. In particular, the possible significance of interagency politics and conflicts of interest has received little empirical consideration. This is perhaps somewhat surprising given the generally acknowledged proposition that marketing budgeting is largely a political process. This paper describes an exploratory study of leading Australian public companies and investigates the relationships between perceived agency politics, conflicts of interest and IMC orientation. The findings suggest that the salient conflict of interest is between advertising and public relations firms. The limitations are discussed and directions for future research offered.     

Brand death: A developmental model of senescence

Drawing on literature underpinning brand management in marketing, product life cycles in economics, fads in sociology and aging in biology, this paper argues that brand demise is inevitable and not necessarily caused by managerial incompetence. Rather, this demise is a natural part of a brand's developmental process, instigated by consumers seeking to satisfy not only their material needs (constitutive utility), but also their self-image (symbolic utility). This paper presents a model of brand senescence to explain this phenomenon and concludes with a discussion of the implications for managerial practice and marketing theory.     

A new perspective on antebellum slavery: Public policy and slave prices

Modern economic historians have focused their attention on the supervision and productivity of slavery and have largely ignored the roles that public policy and slave security played in the profitability of antebellum slavery. Other scholars have focused on the public security policy in the slave codes, but only as a determinant of the legal status of slaves, not their economic value. This paper investigates the relationship between slave prices and two public policies that enhanced slave security: manumission laws and slave patrol statutes. The evidence suggests that these policies were associated with slave prices and that public policy did play a significant role in the security of slave property and, thus, the viability and profitability of slavery in the Antebellum South.