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191.
John P. Dickson Douglas L. MacLachlan 《Journal of the Academy of Marketing Science》1990,18(2):153-161
This research was designed to see whether a reconceptualization of social distance (as measured by social class variables)
between shoppers and stores would provide a basis for understanding store avoidance behavior. A survey of shoppers classified
into two distinct social classes investigated their images, including social class images, of two stores that had been selected
as representatives of upscale and downscale retailers. A new measure of social distance was proposed and evaluated. Controlling
for other functional aspects of store image such as price and personnel, the social distance measure was found to be influential
in discriminating shopping frequency groups for the two stores, providing evidence that people tend to avoid stores that are
perceived as being socially distant from themselves. 相似文献
192.
Ajay Menon Bernard J. Jaworski Ajay K. Kohli 《Journal of the Academy of Marketing Science》1997,25(3):187-200
The authors examine the role of organizational factors affecting interdepartmental interactions and their subsequent effects
on product quality. Results from a national study suggest that product quality is affected by interdepartmental conflict and
connectedness. Importantly, the linkage between interdepartmental conflict and product quality appears to be robust across
varying levels of market turbulence and technological turbulence. In contrast, interdepartmental connectedness appears to
be more important for product quality under conditions of high market and technological turbulence. The results also indicate
that interdepartmental interactions are influenced by leadership characteristics (risk aversion of top managers), reward system
orientation, and organization structure (centralization, departmentalization, and hierarchical levels). Managerial implications
and directions for future work are proposed.
His research interests focus on marketing strategy, marketing management, and new product management. His work has appeared
in theJournal of Marketing, Journal of Business Research, and other journals.
His research focuses on implementing and controlling marketing, market/environmental orientation, and customer responses to
advertising. His work has appeared in theJournal of Marketing, Journal of Marketing Research, Review of Marketing, and other journals.
His research interests include market orientation, marketing strategy, sales management, and industrial marketing. His work
has appeared in a number of journals including theJournal of Marketing, Journal of Marketing Research, andStrategic Management Journal. 相似文献
193.
W. Theodore Cummings Donald W. Jackson Lonnie L. Ostrom 《Journal of the Academy of Marketing Science》1989,17(2):147-156
The product management form of organization has been around for quite a while; yet little empirical research has been done
on product managers. This article reports a study of product managers and some organizational behavior factors which contribute
to their job satisfaction and job performance. These factors include centralization of decision making, job structure, job
scope, role ambiguity, and role conflict. Finally, several suggestions are made for creating an environment more conductive
to having product managers who are satisfied with their jobs. 相似文献
194.
The development of a standardized student evaluation form 总被引:1,自引:0,他引:1
David J. Lill Ph.D. 《Journal of the Academy of Marketing Science》1979,7(3):242-254
The original purpose of student evaluations was to provide feedback to the instructor to improve his/her teaching. However,
the use of student evaluations in assessing promotion and tenure decisions is becoming increasingly apparent. Given that students
represent one valuable source of evaluation data, the task involves gathering the information so as not to bias or influence
the results. Thus, the objectives of this report are to discuss the methodology and pitfalls in the construction of a data
collection instrument, and produce a “model” student evaluation form that may serve as the basis for establishing validity
by having the academic community put it to the test. 相似文献
195.
Question order effects in taste testing of beverages 总被引:1,自引:0,他引:1
The effect of order position has been demonstrated in marketing research, sometimes compromising survey results. This paper
studies the influence of order position in product taste trials of carbonated beverages using a sequential monadic design.
The authors measure attitude ratings across product trials rather than across products to examine the effect of order position
on preference ratings. 相似文献
196.
B. L. Myers Ph.D. N. L. Enrick Ph.D. A. J. Melcher Ph.D. 《Journal of the Academy of Marketing Science》1974,2(1):249-261
The efficiency of a research design may be measured in terms of the degree to which knowledge is enhanced within given resource
constraints. Thus, two different types of research design, even though they contain the same number of expected observations,
may differ considerably in the amount of information provided. An example is the number N of 32 observations obtained with
an analysis of variance witheither 2 factors, 2 levels per factor and a replication of 8or 4 factors, 4 levels per factor and a replication of 2. We analyze and compare the relative efficiencies of regression and
variance analysis models and their implications to research strategy development. Three major considerations are evaluated:
(1) short versus long time horizon (interval until effects of a decision are realized), (2) small versus large cost of erroneous
rejection of the Null Hypothesis and (3) gross versus refined stage of development of the research study. A set of general
guidelines towards improved designs is developed. 相似文献
197.
198.
Firman J 《Hospital materiel management quarterly》1991,12(3):22-25
The literature demonstrates that the concept of case management offers quality, patient-centered care. Case management promotes the wise utilization of resources and has economic advantages. The benefits of case management are widespread. Everyone concerned with patient care is affected positively, including the patient, family, caregivers, and the facility itself. The benefits far outweigh the potential problems outlined in the literature, and these problems can be eliminated with proper education. The movement toward the use of case management makes good business sense. It will continue. 相似文献
199.
200.