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891.
Joint space multidimensional scaling maps are often utilized for positioning analyses and are estimated on survey samples
of consumer preferences, choices, considerations, or intentions so as to provide a concise spatial depiction of the competitive
landscape including relevant dimensions or attributes, competing brands, and consumers in the same joint space representation.
Care has to be given concerning the underlying scale properties of such survey data so as not to distort the resulting joint
space positioning map. We present a new joint space multidimensional scaling procedure for positioning analyses for displaying
the structure in such survey data when such common ordered successive category measurement scales such as Likert, Edwards,
semantic differential, etc., are employed. We present the technical details of this stochastic ordered preference multidimensional
scaling vector model as well as the maximum likelihood estimation-based algorithm devised for parameter estimation. Favorable
comparisons are made with several existent multidimensional scaling methods in representing the internal structure for such
data in marketing positioning studies. An actual commercial positioning application concerning large sports utility vehicles
consideration to buy judgments is presented with predictive validation comparisons with other multidimensional scaling joint
space procedures. 相似文献
892.
We consider the implications of the three pillars of sustainability (environment, economy and social justice) on consumption
in a wealthy country. Building a theoretical model that includes consumers, business, government, the environment, and economic
and political relations between nations, we explore how sustainability should affect the consumption behavior of consumers,
charitable aid to poorer countries, and responsible environmental practices by businesses. Our model enables us to provide
normative implications for consumers, society and business. Importantly, we assume that all stakeholders will optimize their
self-interest, and that altruism will only partly explain behavior consistent with sustainability. Among the more non-obvious
findings are that (1) the poorer the poor countries are, the less the rich countries should consume, (2) the more sensitive
the global political climate is to economic inequity between the rich and poor nations, the less the rich countries should
consume, and (3) if aid to poor countries is effective enough, then the more materialistic the society is, the more charitable
aid it should give. We also confirm a number of more intuitive findings, such as that business should use more green technology
as the taxes on pollution and/or efficiency of green technology increase, and the more resource-intensive consumption is,
the less consumers should consume. Taken as a whole, the findings imply that societal consumption patterns should be sensitive
to aspects of environmental impact and social justice, even if altruistic motivations are absent. 相似文献
893.
Market-focused sustainability: market orientation plus! 总被引:1,自引:0,他引:1
The concept of sustainability is increasingly being addressed theoretically by scholars and practically by managers and policymakers.
With this growing focus on sustainability efforts, marketing is in a unique position to elevate its focus from managing relationships
with customers to strategically managing a broader set of marketplace issues. Overall, an organization achieves market-based
sustainability to the extent that it strategically aligns itself with the market-oriented product needs and wants of customers
and the interests of multiple stakeholders concerned about social responsibility issues involving economic, environmental,
and social dimensions. To set the stage for marketing’s inquiry into sustainability efforts, I briefly review the concept
of sustainability, compare it with corporate social responsibility, bring in stakeholders, argue for the notion of “market
orientation plus,” and consider the possibility that the notion of what sustainability encompasses is converging in the marketing
literature. 相似文献
894.
Michael D. Giebelhausen Stacey G. Robinson J. Joseph CroninJr. 《Journal of the Academy of Marketing Science》2011,39(6):889-905
A truism in the marketing literature, and among many marketing practitioners, is that requiring consumers to wait negatively
impacts quality evaluations, purchase intentions and a range of other important outcomes. However, it is also true that consumer
waiting or queuing has historically been considered from an operations perspective. The present research takes a different
approach and examines waits in the context of their ability to function as a signal of quality. Four experiments demonstrate
a required wait can indeed signal quality to consumers and increase, rather than decrease, both purchase intentions and actual
experienced satisfaction. Three moderators of this effect are examined: preexisting knowledge, consumption motivations, and
the extent to which quality is difficult to objectively determine. The results suggest in situations where quality is important,
unknown or ambiguous, managers may increase consumer satisfaction by making consumers wait. 相似文献
895.
Based on empirical studies of firm exchange activities in business markets, this paper outlines a business network view of
the firm-market relationship, which differs fundamentally from the view assumed by neo-classical economic theory. We define
business networks as sets of connected business relationships. Thus business relationships and connections between relationships
are the critical elements in the business network view. It is assumed, as suggested by the Uppsala internationalization process
model, that an interplay between knowledge and commitment development is the mechanism that drives the relationship and network
development process. Against this background the paper discusses how strategic change is analyzed in literature on alliances
and networks. In conclusion the paper presents a set of propositions about strategy-making in business network settings. 相似文献
896.
Donna F. Davis Susan L. Golicic Courtney N. Boerstler 《Journal of the Academy of Marketing Science》2011,39(3):467-479
Using multiple methods to study a phenomenon is proposed to produce results that are more robust and compelling than single
method studies. This research note investigates the implementation of multiple methods research in marketing. In the main
study, we conducted a content analysis of articles published in five leading marketing journals from 1990 to 2008: Journal of the Academy of Marketing Science, Journal of Consumer Research, Journal of Marketing, Journal of Marketing Research,
and Marketing Science. To aid in interpretation of findings from the content analysis, we gathered verbal data from authors of recent multiple
methods studies to gain further insight into the benefits and challenges of conducting and publishing multiple methods research. 相似文献
897.
898.
In The Economics of Rights, Co-operation and Welfare (1986), Robert Sugden follows the tradition from Thomas Schelling and David Lewis in ascribing a central role to the notion
of salience within his theory of convention. However, against this, Bruno Verbeek (Instrumental rationality and moral philosophy,
Kluwer, Dordrecht, 2002) has argued that an empirically adequate notion of salience may not be incorporated into a generic account of convention
without circularity obtains. This paper examines Verbeek’s argument against a background of experimental as well as theoretical
work on coordination problems. It finds that the argument fails to consider at least two candidate theories of salience that
may be incorporated into the theory of convention without circularity: cognitive hierarchy theory that iterates Sugden’s notion
of psychological salience and Schelling salience. Thus, in the end Verbeek’s criticism of the role ascribed to salience in
theories of convention may be dismissed, though its discussion draws a fruitful perspective. 相似文献
899.
Tobias Hiller 《International Review of Economics》2011,58(4):433-438
In this note, we generalize the χSh-value for all efficient TU-values 相似文献
900.
Julien Gourdon 《International Review of Economics》2011,58(4):359-383
The relationship between trade liberalization and inequality has received considerable attention in recent years. The major
purpose of this study is to present new results on the sources of wage inequalities in manufacturing taking into account South–South
(S–S) trade. Globalization has not only lead to increasing North–South (N–S) trade, but it has also changed the direction
and composition of trade as more trade is carried out among developing countries. In this study, we find that increasing wage
inequality is associated more with the South–South trade liberalization than with the classical trade liberalization with
northern countries. A part of this increasing wage inequality due to S–S trade comes from the development of N–S trade relationship
in S–S trade that increases wage inequality in middle-income developing countries. This study also seeks to shed some light
on the link between the direction of trade and technological change. We explore the fact that S–S trade leads to a technological
change biased toward skill-intensive sectors more than N–S trade. This indirect effect increases wage inequality for all developing
countries, but it is more important in low-income countries. 相似文献