Investor sentiment and advertising expenditure

A strategic issue facing marketing managers is ‘how much and when’ to spend on advertising. We argue that investor sentiment in the stock market may influence advertising expenditure by affecting firms' ability to raise new funds. We show that during periods of low (high) investor sentiment, firms decrease (increase) their advertising expenditure, even though the effectiveness of advertising is greater (lower) during such periods. We also find that these results are stronger for financially constrained firms that rely more on external financing. Our findings suggest that marketing managers can improve the efficiency of their advertising expenditure by raising (reducing) it during periods of low (high) sentiment.     

The Role of Regulatory Focus and Information in Investment Choice: Some Evidence Using Visual Cues to Frame Regulatory Focus

This study examines the role of regulatory focus and additional information on risk preferences in investment choice using an experimental approach. The findings reveal that situational regulatory focus plays an important role in influencing investment choice. In particular, a congruent promotion-focused image and related message increases risk-taking behavior in terms of choice for stocks rather than fixed deposits, whereas the reverse is true for a congruent prevention-focused image and related message. However, this relationship depends on the amount of information available during the decision-making process, and regulatory focus has a stronger impact on investment choice under the condition without additional financial information.     

Internationalization as Interaction: A Process Perspective on Internationalization from a Small Developing Country

Despite their heavy dependence on international markets, small developing countries or small states have been underrepresented in the internationalization literature. Unlike developed or large developing countries, small states face dual constraints of relatively weak institutions and a narrow resource base along with an open market environment. A changing domestic environment in small states requires firms to adapt and a process approach was employed in order to examine sustained internationalization firms from Trinidad and Tobago (TT). Analysis of the findings indicates that changing economic circumstances result in varying domestic production and market resource availability. In response, firms from small states may engage in phased rather than staged patterns of activity that include accelerated, reverse, and inward internationalization. © 2014 Wiley Periodicals, Inc.     

Consumers’ Shrimp Purchasing Preferences: An Application of Conjoint Analysis

The U.S. shrimp farming industry has been developing in Southern states in response to domestic market demand for shrimp. Shrimp farmers have expressed interest in marketing fresh, whole shrimp directly to consumers. This study employed a mail survey and conjoint analysis to quantify the utility value and relative importance of key, farmer-controlled shrimp attributes: size, refrigeration state, form, and price. Almost all survey respondents (96%) indicated that a member of their household eats shrimp, and 84% purchase shrimp for at-home consumption. The conjoint analysis results suggest that large (26–35 tails per lb. count), fresh, whole shrimp should receive favorable consumer acceptance.     

Assessing the U.S. Market Economics for a Cultured Flounder,Paralichthys sp., Industry

There is considerable interest in the culture of flounder because of its high retail market value, the established worldwide market for flatfish, and the ability of flounder to grow in fresh or brackish water. The author assesses the U.S. market potential for a cultured flounder, Paralichthys sp., industry. Regression analyses were used to estimate both the price and income elasticity of demand for flounder. Demand forecasting was used to predict effective annual future demand for flounder. Although the U.S. flounder market is large and expanding, there are indications of excess supply suppressing prices below profitable levels for aquaculture producers. Demand is price inelastic, so an increase in supply from aquaculture production will produce a disproportionately large decrease in price, reducing total producer revenue. Unless niche markets are targeted or an export market is developed, the outlook for large-scale flounder aquaculture in the United States is not economically promising.     

Discretionary Accounting Accruals,Managers' Incentives,and Audit Fees*

This paper examines the linkages between discretionary accruals (DAs), managerial share ownership, management compensation, and audit fees. It draws on the theory that managers of firms with high management ownership are likely to use DAs to communicate value‐relevant information, while managers of firms with high accounting‐based compensation are likely to use DAs opportunistically to manage earnings to improve their compensation. OLS regression results of 648 Australian firms show that (1) there is a positive association between DAs and audit fees; (2) managerial ownership negatively affects the positive relationship between DAs and audit fees; and (3) this negative impact is further found to be weaker for firms with high accounting‐based management compensation.