WATERLESS COOKING – INFLUENCE ON ENERGY CONSUMPTION AND NUTRIENT RETENTION

The purpose of this study was to measure the energy requirements of cooking vegetables in a minimal amount of water (‘waterless’) versus the conventional method of cooking vegetables and to determine the retention of certain vitamins and minerals. The vegetables used were potatoes (tubers), peas (legumes), carrots (roots), and cabbage (leaves). Nutrients analysed were ascorbic acid, thiamin, riboflavin, iron, zinc, and magnesium.     

Quo Vadis,marketing? Toward a relationship marketing paradigm

The marketing mix and its 4Ps have remained the marketing paradigm for decades. In the article it is argued that the foundation for this paradigm is weak and that it has had negative effects on marketing research and practice. Contemporary research into services marketing and industrial marketing demonstrates that a new approach to marketing is required. This new approach is based on building and management of relationships. A paradigm shift in marketing is under way. The thoughts and actions of marketing academics and practitioners should not be constrained by a paradigm from the 1950s and 1960s.     

The role of retentions in how marketing managers change their strategic orientation

This study looks at how a marketing organization changed its strategic orientation in response to environmental factors, and at the influence of retentions on the change effort. Retentions are defined , here as the concepts and mental models used by marketing managers when trying to respond to environmental changes. The influence of retentions on strategic orientation and factors affecting how retentions change are studied in the context of how a bank trust department responded to the deregulation of the financial services industry between 1982 and 1984. The dominant retentions held by managers both before and after deregulation are presented, and the events that contributed to the change of the retentions are examined. The results suggest that retentions prior to deregulation focused on external sources of influence and were associated with a defender strategic orientation. Retentions after deregulation, once the organization's strategic orientation stabilized, focused on critical resources and competitors and were associated with an analyser orientation. The adoption of the new retentions lagged deregulation by several years, and the transition did not match the steps prescribed by the marketing and strategic management literature. Instead, the transition took place through an iterative sequence of behaviours and evaluations more characteristic of the organizing model (Weick 1979). Managers changed their retentions incrementally by enacting small changes, evaluating the outcomes of their behaviour, and letting the outcomes redefine their retentions.     

Consumer scapegoating during a systemic product-harm crisis

Abstract

To determine how consumers respond to betrayal of their trust in brands, we surveyed 2156 consumers in nine metropolitan centres in China following the 2008 melamine contamination crisis. Drawing on psychological drivers of scapegoating and attribution theory, we investigate how early information and the perceived involvement in a multi-brand crisis and attribution factors influence scapegoat effects. The survey results reveal that the first accused brand, Sanlu, took disproportionate blame and was made a scapegoat for an industry-wide crisis. The observer/tension-discharging perspective, the ‘early information’ effect, and the contrasting roles of manufacturers and non-manufacturer parties in the supply chain in causal attributions have the most significant effect in consumer scapegoating. Study of a highly unfortunate ‘real-life experiment’ shows how a food safety scandal spills over and negatively affects attitudes and beliefs about the whole supply chain and about competing brands.     

Credit Indebtedness and the UK Retail Trade

Prior to the end of 1989, most sectors of the UK retail trade had for some time been benefiting from a boom in sales. Many reasons may be forwarded to explain the high level of sales that had devéloped. This paper focuses attention on the greatly increased levels of consumer credit indebtedness associated with high retail sales. Examination is made of the possibility that a fundamental change in UK patterns of saving and spending has taken place. It is suggested that the retail trade must pay attention to the implications of rising credit and of any restrictions on consumer credit that may be introduced at some future date.     

Developing a Continuous Improvement Philosophy in a Marketing Organisation: An Examination of Key Events

This paper examines the process of quality improvement in a service and marketing organisation. This commenced with a number of disparate quality initiatives before the strategic business planning process indicated the need for a more structured approach. This two stage approach and the difficulties it caused are described. The company has faced a number of problems in the introduction of TQM, including a lack of senior management understanding of TQM and involvement, departments failing to follow through agreed actions and objectives, lack of support to teamwork and a failure to match up improvement projects to the skills and resources in the project teams.     

A Note about the Relationship among Transaction Costs,Institutions and Productivity Growth

In order to test the Fuess and van den Berg [I9921 hypothesis on the influence of the increasing transactions sector's costs on the total factor productivity growth rate, the authors perform calculations and estimates of the Solow'S residual for both the total GNP and the non-transactions GNP on Italian data covering the period 1951-89. The results suggest that, as regards the Italian economy, the difference between total and non-transactions productivity growth rate (effect of institutions on material production), rather than having a constant positive sign, as in the findings of Fuess and van den Berg, alternates between negative and positive sign.     

Consumer workers as immaterial labour in the converging media markets: three value‐creation practices

This paper takes a practice‐based approach to consumer studies and focuses on the strategic and productive roles that consumers play as immaterial labour or consumer workers in the converging media markets. Based on a case study of a print media organization and its customers, the aim is to discuss the collaborative practices through which value is created in the market. By means of a textual analysis of online and interview data, three value‐creation practices are abstracted and illustrated: constructing a sense of belonging and collective identity, mutual helping and peer support, and building pride and self‐respect. Overall, the paper suggests that in global media environments, consumer‐customers are playing increasingly significant strategic roles in the practices and processes through which value is co‐created in the market. It is therefore concluded that the idea of consumers, and media audiences in particular, as recipients of communication and targets of marketing activities needs to be problematized and the dynamic strategic roles that consumers currently play in the market need to be acknowledged and actively incorporated into the business praxis of media corporations.     

Internationalisation of Japanese professional business service firms

This paper explores the internationalisation of Japanese professional business service (PBS) firms. The UK was chosen as the geographical area of study due to the large number of Japanese foreign direct investments over the last 20 years. A comparative study of Japanese and Western service providers was conducted in the UK in spring 2002 to ascertain if there are any significant differences in their ways of doing business with Japanese clients. The preliminary results show that Japanese firms tend to be very small in the UK in terms of both size and market share. They seem also to be tightly connected with Japanese businesses operating in the UK.     

CENTRAL AND EAST EUROPEAN TRADE ORIENTATION AND FDI FLOWS: PREPARATION FOR EU MEMBERSHIP

At the June 1997 Amsterdam Intergovernmental Conference (IGC) the heads of state of the 15 European Union (EU) nations decided to expand to the East. At the Luxembourg IGC in December 1997, they invited the Czech Republic, Hungary, Poland, Estonia, and Solvenia from Central and East Europe (CEE) and Cyprus from the Mediterranean region to begin admission talks in early 1998. Efficient involvement in international trade and the division of labor through foreign direct investment (FDI) are two of the most important prerequisites to economic transformation, modernization, and sustained economic growth. Thus, trade reorientation by the CEE nations from the former Council for Mutual Economic Assistance (CMEA) region to the OECD region in general and the EU in particu lar, as well as the volume and nature of inbound FDI are among the most reliable indicators of these countries' abilities to meet the EU admission standards. Trade reorientation by the CEE nations and FDI inflows between 1990 1995 have established a sound basis for effective economic transformation and modernization. It has also increased the ability of selected industries to compete in the EU Single Market. By 1997 the CEE nations were in a good position to generate sustained economic growth and to gradually meet the EU admission requirements.