Consumers' mood states: Antecedents and consequences of experiential versus informational strategies for brand choice

The relationship between mood (an affective state variable) and choice strategies that are primarily affective (experiential strategy) or cognitive (informational strategy) is examined with a literature review and an empirical study. Findings suggest consumers in positive moods may be more likely to use an experiential strategy than those in negative moods, and consumers in negative moods may be more likely to use an informational strategy than those in positive moods. Results also suggest consumers in positive moods who use an experiential strategy may have more positive post-processing moods than those who use an informational strategy, and consumers in negative moods who use an informational strategy may have more positive and post-processing moods than those who use an experiential strategy. The implications of these findings are discussed and suggestions for further research are provided.     

Reviews

“Urban unemployment”

Hasluck, C., 1987: Urban Unemployment: Local labour markets and employment initiatives. London, Longman, £6.95 paper.

“Property and industrial development”

Fothergill, S., Monk, S. and Perry, M. 1387: Property and Industrial Development London: Hutchinson, £12.95 paper.

“High-tech”

Breheny, M. J. and McQuaid, R. W. 1987: The Development of High Technology Industries: An International Survey. London: Croom Helm, £35.00.

Monde, C. (ed), 1986: Science Parks -- Their Contribution to Economic Growth. Birmingham: UK Science Parks Association, £15.00 paper.

“American perspectives”

Bergman, Edward M. Editor 1986: Local Economies in Transition: Policy Realities and Development Potentials. Durham, NC: Duke University Press, $40.00 cloth, $16.95, paper.

“Marginal regions”

O'Cearbhaill, D. and Cawley, M. (editors) 1986: New approaches to the development of Marginal Regions, 8th International Seminar on Marginal Regions in association with University College Galway, 3 Vote: no price stated.

“Training without jobs”

Finn, Dan 1987: Training Without Jobs:New Deals and Broken Promises:From Raising the School Leaving Age to the Youth Training Scheme. London: Macmillan £6.95.

“The coopera tive workplace”

Rothschild, J. and Whitt, A. J. 1986: The Cooperative Workplace: potentials and dilemmas of organizational democracy and participation. USA: American Sociological Association Rose Monograph Series, Cambridge University Press. No price stated.

“Opposition to plant closures”

Maunders, A. 1986: A Process of Struggle. Aldershot: Gower £20.00 cloth.

“Property data”

Investment Property Databank, 1987: The IPD Annual Review 1987 London, £45.

“Urban economic development”

Hausner.V. A. (editor) 1987: Critical Issues in Urban Economic Development. Volume II. Oxford: Clarendon Press, £22.50 hardback.     

Assimilating earnings and split information: Is the capital market becoming more efficient?

Recent studies have implied that the capital market has become more efficient with respect to the announcements of stock splits and corporate earnings. This study calculated residual returns associated with these announcements and then tested, by time period (early and late years), for a between period difference. The results suggest that for certain earnings and split announcements the market is no more efficient than it has been in the past.     

The law and job design: comments on recent Norwegian legislation

A primary concern of those interested in the quality of working life has been with the design of jobs. In this article the authors review the reasons why job design reform has not generally attracted the interest of lawmakers. One notable exception is Norway, and this article reports the findings of a survey into the effects of the most recent law—the Work Environment Act of 1977.     

A NOTE ON CORPORATE INVESTMENT DECISIONS AND OPTION PRICING

Using the Black-Scholes option pricing model, numerical examples are given which illustrate the known fact that shareholders in a levered firm might reject investments which are profitable for the company as a whole and accept investments which are unprofitable for the company as a whole. Even the assumption that side-payments are allowed can be inadequate to handle a possible succession of unprofitable projects which are acceptable to shareholders. However, existing company law attempts to provide a solution procedure. The analysis helps to explain why such law has been thought necessary.