Postcard reminders versus replacement questionnaires and mail survey response rates from a professional population

Nonresponse is a major problem in the use of mail questionnaires. The great number of variables that can influence response rates has resulted in an extensive literature on the subject, but a literature that is restricted to few examples of replication. Moreover, many of the studies reported in the literature were not conducted under controlled conditions. This article presents the results of a study using a single-factor experimental design to test the efficacy of two different follow-up forms in improving response rates. The results indicate that replacement questionnaires are to be preferred over postcard reminders when using a one-time follow-up in surveying a professional population.     

An integrated model of sales managers’ communication practices

Drawing from several diverse streams of research, the authors develop the rationale and empirical background for considering the role of sales manager communication practices. Using a multifaceted conceptualization of communication as its base, the study justifies, proposes, and evaluates a model describing the relations among sales managers’ communication practices and salesperson ambiguity, satisfaction, performance, and commitment. The results support the hypothesized model and suggest that sales manager communication practices are associated with these important salesperson job outcomes. Mark C. Johlke is an assistant professor of marketing in the Cameron School of Business at the University of North Carolina at Wilmington, Wilmington, North Carolina. Dale F. Duhan is an associate professor of marketing and director of International Bussiness Programs in the College of Business Administration at Texas University, Lubbock, Texas. Roy D. Howell is dean of the College of Business Administration at Texas Tech University, Lubbock, Texas. Robert W. Wilkes is the United Supermarkets professor of marketing and marketing area coordinator in the College of Business Administration at Texas Tech University, Lubbock, Texas.     

The Political Economy of Price Cap Regulation

The last decade has witnessed a dramatic substitutionof price cap regulation for rate-of-return regulationin the telecommunications industry. The 1996Telecommunications Act empowers state regulators toset the terms of competitive entry in local telephonemarkets. We investigate whether the form of regulationendogenously affects the regulator's behavior withrespect to competitive entry. The evidence revealsthat regulators in price cap jurisdictions tend to setmore liberal terms of entry in comparison withregulators in rate-of-return jurisdictions. Thissuggests that price cap regulation suffers fromincomplete contracting, undermining the potentiallysuperior incentive properties of this importantregulatory reform.     

Modeling and Analysis of Reverse Logistics

Many modeling techniques have been developed to maximize the effectiveness and efficiency of forward logistics and supply chain management. As this article will illustrate, modeling techniques can be helpful in improving the management of reverse logistics as well. Companies and researchers are just beginning to appreciate the important differences between forward and reverse chains, and there is great opportunity to apply modeling methodologies to managing reverse logistics problems and issues. This article describes how modeling techniques can be utilized to improve reverse logistics processes and aid in solving real‐world reverse logistics problems. We focus on specific reverse logistics processes that firms, which sell products, are likely to address. In fact, the area of reverse logistics has broadened of late to include many activities that were not originally part of simply returning consumer products to a retailer. Herein, we present an overview of opportunities, where improved modeling efforts should be able to provide substantial benefits to supply chain professionals.     

Are Production Decisions Decoupled under a Bond Scheme? Experimental Evidence

Experimental economics procedures were used to investigate impacts of a proposed bond scheme on production decisions. As expected, production with subsidy payments tied to a support price was substantially higher than with no policy. A shift from the support price to equivalent annual or lump-sum payments not tied to price resulted in production at or near no-policy levels, providing empirical evidence to support the theoretical prediction that bond schemes would not result in production distortions. Potential extensions to the basic model used in this study also are presented.     

The Role of Attitudes and Objectives in Farmer Decision Making: Business and Environmentally-Oriented Behaviour in Scotland

Despite considerable effort to understand and represent decision making by farmers, there has been little attempt to integrate socio-economic, psychological and farming variables within a comprehensive framework. This paper attempts to do this in the context of two types of farming behaviour - business and environmental -for a sample of over 200 Scottish farmers. Using variables covering their attitudes, objectives and behaviours relevant to many aspects of farming, we proposed mediating variables models of business-oriented and environmentally-oriented farming behaviours. Structural equation modelling was used to test the adequacy of the proposed models. The results of the study emphasise the importance of psychological factors in the decision making of farmers.     

Towards a national educational planning model

The reflections of this paper are based upon some of the experiences of the Organisation for Economic Co-operation and Development since work was started on educational planning in the late 1950's. It attempts to show how this work has led almost inevitably to the adoption of a “systems approach” to educational planning over a large part of the O.E.C.D. programme. The paper is confined to educational planning activities in which the O.E.C.D. has had some involvement and deals with only a part of those activities—national educational planning within the context of economic and social development.