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21.
Customer evaluation of retail salespeople utilizing the SOCO scale: A replication,extension, and application 总被引:1,自引:0,他引:1
Gene Brown Robert E. Widing Ronald L. Coulter 《Journal of the Academy of Marketing Science》1991,19(4):347-351
Measuring retail salesperson performance is a critical, though relatively neglected research issue. We suggest that the SOCO
scale may be an appropriate tool for measuring salesperson performance from the buyer’s perspective. Therefore, a replication
of the SOCO scale was undertaken by having consumers evaluate retail salespeople. The SOCO scale items were slightly modified
to fit the consumer sample and retail focus of the study. In addition, the number of points on the SOCO response scale was
also reduced and the verbal anchors modified to better suit the needs of telephone surveys. Despite these changes, the properties
of the scale were found to be strikingly similar to those reported in prior studies. It was recommended that retailers adopt
the SOCO scale to measure salesperson performance. 相似文献
22.
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This study examines the effect of dominant CEOs – defined as CEOs who are very powerful relative to other executives in their top management teams – on firm strategy and performance. Based on a sample of 51 publicly traded, single‐business firms from the US computer industry for the period 1997–2003, our results suggest that firms with dominant CEOs tend to have a strategy deviant from the industry central tendency and thus extreme performance – either big wins or big losses. Further, powerful boards weaken the tendency of dominant CEOs towards extremeness and, more important, improve the likelihood of dominant CEOs having big wins versus big losses. This study reconciles the pessimistic and heroic views regarding dominant CEOs, and suggests that the notion of power balance should be considered in a broader context. 相似文献
24.
A method of futures research is used to empirically test a structure-conduct-performance (SCP) model in a marketing setting.
It is proposed that within the macroenvironment there exist, varying levels of resource constraints and structural fluctuations
which are positively correlated. Increased resource constraints and structural fluctuations, which are characteristics of
a turbulent environment, are expected to increase the competitive intensity is an industry. This higher level of competitive
intensity is hypothesized to result in increased use of nonprice marketing strategies. Nonprice marketing strategies are also
expected to increase business performance because of the contingency relationship between conduct (strategy) and performance.
The possible role of “blind” luck or stochastic processes in determining success is also discussed. 相似文献
25.
Match‐level National Hockey League (NHL) data are used to identify factors likely to trigger the departure of a team's coach, and to measure the short‐term impact on subsequent match results. There is a statistically significant link between individual match results and the job departure hazard for up to 15 games prior to the point of departure. The hazard depends on the team's current standing within its conference relative to a pre‐season forecast, recent performance in the Stanley Cup, the coach's age and previous employment with his present team as a player. After controlling for a mean‐reversion effect, teams that changed their coach within‐season are found to perform worse subsequently than those that did not, but the negative effect is short‐lived. Copyright © 2006 John Wiley & Sons, Ltd. 相似文献
26.
Many households face the tradeoff between paying an extra dollar off the remaining mortgage on their house and saving that extra dollar in tax-deferred accounts (TDAs) used for retirement. We show that, under certain conditions, it becomes a tax arbitrage to reduce mortgage prepayments and to increase TDA contributions because of the tax deductibility of mortgage interest and tax-exemption of qualified retirement savings. Using data from the Survey of Consumer Finances, we document that a significant number of households that are accelerating their mortgage payments instead of saving in TDAs forgo a profitable tax arbitrage opportunity. Finally, we show empirically that this inefficient behavior is unlikely to be driven by liquidity or other financial constraints. Rather, the observed behavior can be attributed to a certain extent to the reluctance of many households to participate in financial markets as either lenders or borrowers. 相似文献
27.
The study is concerned with the extent to which workplace wage drift is influenced by establishment-specific or occupation-specific factors. It demonstrates, by analysis of variance of pay data from a survey of 44 occupations in 198 workplaces, that the sources of variation are predominantly establishment-specific. There is evidence of a link between the amount of discretion an employer exercises in the labour market and the degree of concentration in his product market. It is argued that discussions of pay determination have been unduly preoccupied with labour market processes and have neglected the variation in employer behaviour arising from differences in product market. 相似文献
28.
Many analytical methods have been developed for multiobjective decision problems. All attempt to achieve the same goal. This paper reports on tests of five decision rules and seven weighting methods applied by three different panels to determine whether or not they produce different results and to infer, where possible, the nature and origin of the differences.Different methods do produce different results. Lacking a definition of “goodness,” however, it is not clear how much these differences matter. Nevertheless, some methods have obvious problems, either in theoretical validity or in application, and they should be avoided. 相似文献
29.
A general computational method for estimating the parameters of a flexible functional form subject to convexity, quasi-convexity, concavity, or quasi-concavity at a point, at several points, or over a region, is set forth and illustrated with an example. 相似文献
30.