Cognition of disaster risk in a tourism community: an agricultural heritage system perspective

Cognition of risk is the first step in reducing disaster damage and losses. In this study, risk cognition in the Hani Rice Terraces, the core tourism attraction in Yuanyang County, Honghe Prefecture, Yunnan, China, is analyzed based on field survey and participatory geographic information system (GIS). The results show that tourism communities have cognition of risk; are more sensitive to hazards (especially drought); have more severe potential damage and losses from hazards; and also have more enthusiasm to adapt to disaster risk, when compared with a non-tourism community. On disaster vulnerability maps, the tourism communities identified the unique “Forest – Village – Terrace - River” landscape while the non-tourism community only recognized the terrace and the village as the main elements affected by hazard. Also, the tourism communities had deeper understandings of drought, flash floods and landslide disaster risks. A conceptual model based on “Pressure – State – Response” relationships is put forward to explore the situation in which, in the tourism community, terraces have a greater variety of functions and enhanced values resulting in the spatial expansion of hazard effects.     

Self‐Determination Theory and Word of Mouth about Energy‐Saving Behaviors: An Online Experiment

The growing community concern for the environment, and rising energy costs to consumers, has led many power utility companies to adopt strategies aimed at reducing energy consumption in the home and workplace. These strategies have typically been based on extrinsically regulated pricing mechanisms. Although more intrinsically driven interventions have been examined, they are often complex and expensive to implement due in part to the high level of human interaction involved. This two‐part study suggests simpler more cost‐efficient alternatives to enhancing energy saving. It does this via two separate but related studies that examined the application of self‐determination theory (SDT) and word of mouth (WOM) within online communities. The findings suggest a significant increase in reported energy‐saving behaviors over time supporting the role of SDT. There was also evidence that positive WOM increases satisfaction of the three psychological needs of autonomy, competence, and relatedness, further enhancing energy‐saving behavior. These findings have important implications for marketers in terms of behavior change.     

Tourism and climate change: An international perspective

This paper addresses the implications of climate change for tourism through a survey of national tourism and meteorological organisations. While climate change may have far‐reaching consequences for tourism, it is shown that while most respondents felt that climate is important to their country's tourism industry, very few were aware of climate change research specifically related to tourism. Almost half felt climate change is or could become a significant issue in their country but almost no climate change publications with direct bearing on tourism are available. It is concluded that climate is an important determinant of tourism, and that global climate change may create new challenges, and opportunities, for the tourism industry. However, more awareness, research, and policy analysis are necessary to reduce uncertainties, further understanding, assess implications and enable the tourism industry to adapt to changing circumstances.     

Individual Agents,Firms, and the Real Estate Brokerage Process

This study examines how individual agents affect house selling prices and time on the market while controlling for brokerage firm-specific effects as well as supply and demand conditions that vary by neighborhood. Firm size effects disappear once firm specialization and agent characteristics are taken into account but geographic concentration by firms leads to higher selling prices. For individual agents, neither sex nor selling own listings affects price or selling time, but there are gains from partnering transactions across firms. Agents who specialize in listing properties obtain higher prices for their sellers while those who specialize in selling obtain lower prices for their buyers. Houses nearer to other transactions of an agent sell for higher prices. Finally, greater scale of listing and selling activity by an agent tends to lower selling price or lengthen the time on the market.

Where is the opportunity without the customer? An integration of marketing activities, the entrepreneurship process, and institutional theory

Marketing and entrepreneurship have long been recognized as two key responsibilities of the firm. Despite their tight integration in practice, marketing and entrepreneurship as domains of scholarly inquiry have largely progressed within their respective disciplinary boundaries with minimal cross-disciplinary fertilization. Furthermore, although firms increasingly undertake their marketing and entrepreneurial activities across diverse settings, academe has provided little insight into how changes in the institutional environment may substantially alter the processes and outcomes of these undertakings. Herein, we integrate research on marketing activities, the entrepreneurship process, and institutional theory in an effort to address this gap. We first discuss market orientation as enhancing a firm??s opportunity recognition and innovation, whereas marketing mix decisions enhance opportunity exploitation. We then examine how entrepreneurship leads to innovation directed toward market orientation and marketing mix activities. Based on this foundation, we examine differences in marketing and entrepreneurship activities across institutional contexts.     

INSTITUTIONAL ECONOMICS: SURVEYING THE ‘OLD’ AND THE ‘NEW’

This paper surveys and compares the literature on the ‘new’ institutionalism (North, Williamson, etc.) with that of the ‘old’(Veblen, Commons, Mitchell). A criterion for distinguishing these two schools is suggested, along with criticisms of the limitations of each. The ‘new’ institutionalism is associated with methodological individualism and the idea that the individual should be taken as given. Particular attention is paid to ‘new’ institutionalist treatments of markets and firms. The paper moves on to examine some ‘old’ institutionalist criticisms of ‘economic man’ as well as some negative features of the ‘old’ institutionalism. On the positive side, the latter is seen to have an ‘evolutionary’ dimension, related to modern work in the area of technological change.