The positive and negative effects of marketing on socioeconomic development: The Turkish case

Some observations and thoughts about domestic and international interactions between marketing and economic, sociopolitical, and cultural factors are presented using Turkish examples. These interactions are discussed in terms of satisfaction of the needs (having, actualization, and social) of the three parties that seem to be differentially influenced by marketing: over- and underprivileged individuals, the society, and the businesses. In particular, the attention is drown to the fact that whereas marketing has had mainly positive effects on the country's privileged consumers, the poor consumers have seldom benefitted. The author suggests a number of actions, to be taken by business and non-business organizations, that could increase the need satisfaction of each of the parties.     

Senior citizens: A burden?

Summary Some people have serious worries about the effects of an aging population in The Netherlands. In this article, attention is directed towards a number of positive effects, like their rather high purchasing power, their low criminality rate, low rate of traffic accidents,etc. If one takes account of the expected rise in incomes of the elderly, the influence of aging on a country's economy will generally be positive. Income expenditure will be focussed on travel and housing. Promoting the immigration of elderly people may bring about a reinforcement of a regional economy.