Modelling new pricing strategies for the Santiago Metro

After twenty years of operation the Santiago Metro decided to start a new strategy of price differences by period in order to decrease congestion in the morning peak and to postpone the acquisition of new equipment. In this paper we report the results of a model specifically designed to test the impact of different price levels on patronage by period. Stated preference (SP) data was collected, focusing on three aspects: change in time of travel, price differences and comfort improvements. A goods-leisure microeconomics framework was adopted to decide on users segmentation and model specification. Two methodological aspects were explored, the non-linear marginal valuation of time displacements and the different known ways to analyse SP rating experiments. In this quest, models were calibrated both with a standard and an optimal probabilistic interpretation of the semantic scale and with the ordinal probit and binary logit models. Comparisons were made and conclusions reached about the more appropriate approach.Finally, the current time-of-day pricing strategy of the Santiago Metro, which commenced operation in February 1994, was simulated using the best models reported in the paper. This was done in order to test their validity against an observed reality.     

The Role of Early Adopters in the Diffusion of New Products: Differences between Platform and Nonplatform Innovations

This paper takes a contingency view to investigate how the role of early adopters (EAs) in the diffusion process changes between platform and nonplatform innovations, what launch decisions firms take to leverage the role of EAs, and how these decisions change between platform and nonplatform innovations. Relying on an exploratory multiple case study of eight industrial product innovations launched in Italy in the 2000s, the paper suggests that the EAs of these innovations play two distinct roles in the diffusion process. The first role, called dissemination, sees EAs triggering and bolstering the propagation of information regarding their opinion about the value for money, properties, advantages, and disadvantages of the new product after they have bought and applied it in their operations. The second role, labeled imitation, consists of EAs inadvertently communicating to later buyers the fact that they have bought the new product, which propels imitative behavior and thus subsequent adoption. A key finding of the paper, which supports a contingency view of innovation diffusion, is that the dissemination role played by EAs has an impact on the adoption of platform innovations, whereas the imitation one is the mechanism through which EAs stimulate subsequent adoption in the case of nonplatform new products. Furthermore, the paper's results point to a constructive view of the process of launching an innovation, whereby firms target at launch different segments of EAs, whose identity is shaped depending on the platform versus nonplatform nature of the innovation and thus on the role they are expected to play in the diffusion process. Concerning managerial implications, this study provides a first tentative understanding of the launch decisions that product and marketing managers may use to target the most appropriate segments of EAs, to leverage their roles and ultimately to favor diffusion. As regards platform innovations, targeting decisions should be driven by the goal to improve the chances that EAs will be willing to disseminate their experience and opinion regarding the new product. As regards instead nonplatform innovations, firms should target EAs whose specific characteristics increase the likelihood of an imitative reaction by later buyers that fear to suffer a competitive disadvantage if they do not conform to EAs' behavior.     

Selecting quality based programs in small firms

Over the last decades, the quality issues have received increased attention from top managers and academics. The international debate mainly focused on managerial and economical implications resulting from the implementation of TQM programs in large companies, thus not considering peculiarities that such investments present within small firms. As a matter of fact, many small firms have adopted quality based programs and, unfortunately, failed to achieve the planned results: a major reason of the failure of TQM initiatives is due to the lack of effective decisional tools aimed at identifying the most suitable quality related investments.Hence, the objective of the paper is to define a model that supports managers of small firms in the identification of most effective quality related priorities: to this end, a contingent approach that identifies different contexts according to the environment where the company operates and to the relationships between the firm and its stakeholders is suggested. Guide-lines for choosing a specific decisional technique aimed at selecting the most effective choice among the identified feasible priorities are suggested, too.     

Consumer intentions to engage in s-commerce: a cross-national study

Social media has reached global proportions; yet, little is known about how consumers engage with firms in ways that lead to social commerce (s-commerce) – an emerging area of importance in the literature. This study addresses this gap and extends previous research by examining factors that influence consumers’ intentions to engage in s-commerce in four countries: Chile, Spain, South Africa and Australia. Specifically, this study develops and tests a model of consumers’ intentions to engage in s-commerce through brands’ Facebook pages incorporating personal variables (involvement in brands’ products and services, satisfaction with brands’ Facebook page), trust variables (message credibility of Facebook posts, trust in firms’ Facebook) and social variables (peer communication, social media dependency, online social interaction propensity) on predicting intentions to purchase products and services through brands’ Facebook pages if s-commerce was available to them. The findings show that the main drivers of s-commerce engagement are message credibility, trust in the brands’ Facebook, involvement, peer communication and online social interaction propensity, as influencers of consumer satisfaction with brands’ Facebook and social media dependency, which in turn drive intentions to engage in s-commerce. Contributing to theory and practice, these relationships are discussed for the four countries involved in the study.     

Sustainability report in small enterprises: case studies in Italian furniture companies

The recent evolution of the economic and social context has led enterprises to consider and assess corporate environmental and social impacts integrated with the traditionally measured economic and operating performances. From this point of view, the international debate on the advantages given by the firms' adoption of socially responsible behaviour has been developed; the increasing consciousness of the social character in enterprises' activities has enlarged the interest in communication. For this reason, several different standards have been developed in order to transmit, to the stakeholders, data, information and approaches about environmental, social and sustainability topics related to the firm's activities. In this dynamic context, the features of SMEs require specific guidelines, which address the contents of an SME‐oriented sustainability report. In this perspective the aim is to design guidelines able to meet with these SMEs' requirements; seven case studies, on Italian furniture small enterprises, complete the study. Copyright © 2006 John Wiley & Sons, Ltd and ERP Environment.     

A supply chain as a series of filters or amplifiers of the bullwhip effect

The bullwhip effect refers to the phenomenon of amplification and distortion of demand in a supply chain. By eliminating or controlling this effect, it is possible to increase product profitability reducing useless costs such as stock-out and obsolescence costs. The main focus of this work is to study a single-product serial supply chain in which a control parameter can switch the chain from a series of filters to a series of amplifiers of the bullwhip effect and to analyse how the optimal values of the parameters change when discontinuities in order policy are considered. Furthermore, it is also shown that the bullwhip itself it is not a good index of the chain's performance, because it does not consider the oscillations that occur in the inventories, which also may affect the supply-chain performance.     

Estimating asymptotic standard errors and inconsistencies of impact multipliers in nonlinear econometric models

This paper presents and discusses an analytic simulation procedure which can be used to estimate the asymptotic standard errors of impact multipliers in a structural, nonlinear econometric model. A stochastic simulation approach is used to obtain an approximate estimate of the inconsistencies of multipliers when computed from simulated results. A numerical example for the nonlinear Klein-Goldberger model is provided.     

On the stability of the Klein-I model

This paper presents a revision of the numerical results by Theil and Boot (1962) on the asymptotic standard errors of characteristic roots in the Klein-I model.     

Auditors’ Joint Engagements and Audit Quality: Evidence from Italian Private Companies

This study examines the effect of auditors’ collaboration in joint audit engagements on knowledge transfer, auditor expertise, and audit outcomes. I employ a unique sample of Italian private companies whose financial statements are jointly audited by three individual auditors and use measures from the network literature to capture the intensity of interactions between these auditors. I find a positive association between several audit quality proxies and auditors’ collaboration in multiple joint engagements. My results suggest that auditors develop knowledge and contacts through collaboration which potentially leads to higher audit quality. Overall, my findings suggest that joint engagements facilitate knowledge transfer and increase auditor expertise.