Fostering rural and agricultural tourism: exploring the potential of geocaching

Geocaching is a modern-day version of “hide and seek” where participants use geographical longitude and latitude coordinates to locate a “geocache” using a GPS device or mobile app. An agriculturally focused geocache program could foster tourism, interest and educational opportunities about rural and agricultural areas, and could facilitate additional patronage of businesses that operate in these areas. As a prerequisite to such a program, however, organizations must commit to establishing and maintaining a geocache. This study explores the perceived benefits and constraints to an organization's participation in a rural or agriculturally focused geocache program. A case example of an agriculturally focused geocaching program, AgCache, is used as a starting point. In-depth interviews of program Founders and current participants explored the program's background and goals, and experiences of participating sites. Complimenting this, a survey collected information from potential host sites, and probit model analyses were used to assess influences on an organization's interest in hosting a geocache. While many organizations indicated that they would be interested in such a program, several indicated (addressable) concerns. Characteristics of the organization and respondent were found to significantly influence their interest. Findings are instructive for targeting and recruiting organizations into an agricultural or rural geocaching program.     

Employee perceptions of well-being and organizational wellness offerings: A study of line-level employees in select-service hotels

ABSTRACT

This research assessed line-level employee perceptions of their own well-being and their awareness of wellness benefits offered by their organizations. Completed questionnaires were collected from 187 employees of select-service hotels in the Midwest. Employees had above average levels of well-being with full-time employees having significantly higher levels of well-being than part-time employees. Employees who are aware of available wellness programs had higher levels of well-being than those who are not aware of these programs. The findings suggest the need for organizations and managers to implement and communicate wellness program offerings to all employees.     

Postauditing capital assets and firm performance: An empirical investigation

The argument presented in this paper is that the adoption of sophisticated postaudit procedures should be associated with improved firm performance. Based on a matched-pair experimental design, utilizing the Wilcoxon matched-pairs signed-ranks test and a newly developed statistic to test for a change point, empirical evidence is provided to support this argument.     

制服制造商——平衡记分卡缝出的成功

平衡记分卡(BSC)可以帮助组织关注战略和测量效率。通过将不同方面的业务和关键要素及职能联系在一起,平衡记分卡方法可以帮助找到有价值的建议和方案。一家制造商通过实施平衡记分卡,克服了因业务迅速扩张带来的障碍。     

Bank mergers and components of risk: An evaluation

The present study empirically examines the contribution of the acquired banks in only the nonconglomerate types of mergers (i.e., banks with banks), where the bulk of the payment is in the form of equity to the acquiring bank and finds overwhelmingly statistically significant evidence that nonconglomerate types of mergers definitely reduce the total as well as the unsystematic risk while having no statistically significant effect on systematic risk. Therefore, it seems that diversification may be a possible motive for bank mergers.     

Critical social marketing – The impact of alcohol marketing on youth drinking: Qualitative findings

• This paper presents findings from exploratory qualitative research as part of a critical social marketing study examining the impact of alcohol marketing communications on youth drinking. The findings from stakeholder interviews (regulators and marketers) suggest that some alcohol marketing might target young people, and that marketers are cognisant of growing concern at alcohol issues, including control of alcohol marketing. Focus groups with young people (aged 13–15 years) revealed a sophisticated level of awareness of, and involvement in, alcohol marketing across several channels. It was found that some marketing activities featured content that could appeal to young people and appeared to influence their, well‐developed, brand attitudes. The research demonstrates the utility of taking a critical social marketing approach when examining the impact of alcohol marketing. The implications of these findings for research, regulation and policy around alcohol marketing are also examined. The contribution that studies such as this make to the debate around marketing principles and practice, and to social marketing, is also discussed.

Copyright © 2009 John Wiley & Sons, Ltd.     

Relationships between organizational justice,organizational trust and organizational commitment: a cross-cultural study of China,South Korea and Australia

In an increasingly globalized world, organizations that operate in more than one country are a substantial part of the world economy. It is therefore beneficial to understand the attitudes of employees in different countries and their impact on the organization. One important area is organizational justice and its relationships with organizational trust (OT) and organizational commitment. This empirical study collected survey data from university employees across China, South Korea and Australia. We proposed that OT would mediate the relationships between affective organizational commitment (AOC) and both distributive justice (DJ) and procedural justice (PJ) in all three countries. In Australia, we found that PJ and AOC were significantly related, and OT fully mediated the PJ-AOC relationship. In China and South Korea, both DJ and PJ were significantly related to AOC, and OT fully mediated the PJ-AOC relationship. OT partially mediated the DJ-AOC relationship in China but fully mediated this relationship in South Korea. Implications for theory and for management practitioners are discussed, and areas for future investigation are identified.     

Stock return reversal and continuance anomaly: new evidence from Hong Kong

Using weekly data, this article conducts a comprehensive analysis and presents new empirical evidences on the short-term stock return reversal and continuance anomaly in the Hong Kong stock market. We confirm that winner stocks behave differently from loser stocks in that the return reversal phenomenon is pervasive within past winner stocks only while past loser stocks tend to show weak return continuance. The arbitrage strategy can earn significantly positive contrarian profits, especially for small firms and illiquid stocks. The anomaly varies across different industries and is also sensitive to the market movement. Despite the existence of the anomaly, our results still in general suggest that the Hong Kong stock market is weak-form efficient because arbitrage trading costs would largely overwhelm the available profits in most cases.