“Service” in Luxury Retailing in the Twenty‐First Century: An Exploratory Look at the Pleasure Boating Sector

This study explores the most effective retailing strategies with which luxury retailers can achieve a competitive advantage. The central role of services in enhancing the consumption experience in the luxury segment has been analyzed considering the pleasure boating sector, with a focus on the role that the dealer may have, both in the integration of different services and in the development of a durable competitive advantage. A qualitative study has been carried out through semistructured, in‐depth, one‐to‐one interviews with representatives of companies that deal with the pleasure boating sector. The results show that in the luxury pleasure boating sector, the introduction of a better‐defined retail strategy focused on services and its integration within the entire distribution channel may be crucial but also difficult to achieve in contexts that lack a marketing orientation. The contribution to extant literature on service in the pleasure boating sector and in luxury retailing in general is outlined. The managerial implications for practitioners in the pleasure boating sector are also discussed.     

Evaluating brand extensions,fit perceptions and post-extension brand image: does size matter?

Abstract

This study contributes to the scant literature considering brand extensions in a competitive context and investigates whether the correlation between consumers’ beliefs about a brand’s attributes and the number of its buyers described in previous research occurs with regard to fit perceptions of brand extensions, extension evaluation and post-extension brand image. In a scenario experiment with real brands and fictitious extensions, members of a commercial UK panel evaluated high and low-fit extensions and post-extension brand images of competing brands of pet food. The relative size of each brand in terms of the number of its buyers was used as a benchmark in the analysis. For all extensions, results reveal a positive correlation between post-extension brand images, extension evaluations, fit perceptions and the number of brand buyers. Results have implications for interpreting consumers’ perceptions of fit, evaluation of extensions and post-extension brand images of competing brands.     

Principles of Policymaking in the European Union: An Economic Perspective

How should tasks be divided between the EU and its member states?And what institutional reforms are needed? This paper arguesthat the single market remains to be better enforced, and thismight require further centralisation of tasks. On the otherhand, EU meddling with redistribution should be scaled back;this would imply reducing EU intervention in agricultural policy,structural funds and the social charter. EU tasks should insteadbe expanded outside the first pillar, namely in foreign anddefence policies, internal security, immigration. The paperends by discussing what institutional reforms are needed toaccompany this allocation of tasks. (JEL F02, F3)     

Animal spirits and the composition of innovation

This paper shows that the Schumpeterian model with both vertical and horizontal innovative research admits many more equilibria than the unique symmetric balanced growth path (BGP) usually highlighted in the literature. Each of a continuum of BGPs is characterized by a different composition of aggregate R&D (vertical versus horizontal).This appears if firms expect self-fulfilling “waves of enthusiasm” in the newly introduced sectors, as is very common in the real world. Pioneers are challenged by more outsiders and the first monopoly of every new good is likely to last less than in more mature industries: By expecting this horizontal innovation is depressed while vertical innovation is more intense. Such “waves of enthusiasm” have a positive effect on growth rates and a negative effect on consumption levels.     

Time–Space Harmonization of Consumer Price Indexes in Euro-Zone Countries

The objective of this paper is to discuss the possibilities of attaining a time–space harmonization of the consumer price indexes that are elaborated by the 12 European Union (EU) Euro-zone countries and by Eurostat. After focusing on the duality of the time and space domains for price indexes elaboration, the basic elements of the methodology of estimation of consumer price indexes are delineated, both in time and space. Then, the harmonization of formulae and baskets is outlined, with emphasis on the latter. The current system of surveys for price collection is reviewed and its limits are underlined, in order to suggest a methodology for a consumer basket harmonized approach which ensures better harmonized indexes comparability, reduction of list of products, and unification of quality adjustment methods.     

The Evaluation of Innovation Capabilities in Small Software Firms: A Methodological Approach

This paper presents a methodological approach for the evaluation of innovation capabilities in small software firms. The methodology is based on the assumption of a relationship between specific resources managed by small software firms and their innovation capabilities. Within the proposed methodological approach, a model for the quantitative analysis of innovation capabilities is presented. In order to show how the methodology can be applied to concrete situations, three case studies of small firms operating in the software sector and information services are presented and discussed.     

Standards Migration and Peripheral Competition

The impact of competition from peripheral firms on the standards migration efforts by integrated systems firms with de facto standards control is investigated. When systems firms try to migrate their customers to a new standard, they can lose some control over their installed base because they are constrained in their product offerings. Peripherals firms do not face such constraints. Their product offerings allow the emergence of hybrid systems which systems firms are unwilling to match. Improved peripherals from independent firms make these hybrid systems possible. Such hybrid systems lengthen the economic life of the products that make up the existing standard. Historical and empirical evidence from the mainframe computer industry in the 1960s and 1970s illustrates the competition from peripheral firms and their impact on IBM's standards migration efforts. IBM pursued the establishment of a new de facto standard, while independent disk drive manufacturers supplied peripherals that enabled hybrid systems. For the computer mainframe industry, it was shown that those hybrid systems increased the economic life of IBM's older computers, although IBM was able to migrate its customers to the new standard in this case.