Supply Chain Management at the Crossroads: Divergent Views,Potential Impacts,and Suggested Paths Forward

The academic field of supply chain management (SCM) is comprised of scholars holding four different worldviews based on their academic heritages. This situation presents both threats and opportunities for SCM scholarship and practice. In this brief paper, we explain why we see this occurring, and actions that academics might take in order to form a more cohesive and effective SCM discipline.     

Homo oeconomicus and homo politicus in Ecological Economics

The model of homo oeconomicus has been criticised in Ecological Economics. We discuss this critique and alternative approaches that have been developed in the literature. In contrast to these approaches, which are based on Arrow's concept of the Social Welfare Function, psychology, biology, and general considerations, we propose a concept of homo politicus that is founded in political philosophy. We show that this concept is suitable for normative purposes of Ecological Economics. At the same time, we demonstrate in a case study that the concept has empirical relevance in explaining real political processes.     

How valuable is word of mouth?

The customers who buy the most from you are probably not your best marketers. What's more, your best marketers may be worth far more to your company than your most enthusiastic consumers. Those are the conclusions of professors Kumar and Petersen at the University of Connecticut and professor Leone at Ohio State University, who analyzed thousands of customers in research focused on a telecommunications company and a financial services firm. In this article, the authors present a straightforward tool that can be used to calculate both customer lifetime value (CLV), the worth of your customers' purchases, and customer referral value (CRV), the value of their referrals. Knowing both enables you to segment your customers into four constituent parts: those that buy a lot but are poor marketers (which they term Affluents); those that don't buy much but are very strong salespeople for your firm (Advocates); those that do both well (Champions); and those that do neither well (Misers). In a series of one-year experiments, the authors demonstrated the effectiveness of this segmentation approach. Offering purchasing incentives to Advocates, referral incentives to Affluents, and both to Misers, they were able to move significant proportions of all three into the Champions category. Both companies reaped returns on their marketing investments greater than 12-fold--more than double the normal marketing ROI for their industries. The power of this tool is its ability to help marketers decide where to focus their efforts. Rather than waste funds encouraging big spenders to spend slightly more while overlooking the power of customer evangelists who don't buy enough to seem important, you can reap much higher rewards by nudging big spenders to make referrals and urging enthusiastic proponents of your wares to buy a bit more.     

MNC strategies and linkage effects in developing countries

The study addresses the implications MNC strategies have for linkage effects in developing countries. Two contrasting MNC strategies, which reflect an integration-responsiveness dichotomy, are scrutinized in terms of their effects on jobs among local linkage partners in developing countries. It is hypothesized that the investments of MNCs pursuing local responsiveness create more jobs among local linkage partners, but imply less job upgrading, when compared to investments undertaken by MNCs following strategies of global integration. The hypotheses are tested on a sample of Danish MNCs with extensive investments in developing countries.     

The world market in coal— Requirements for the year 2000

Shrinking reserves of oil and natural gas at a time of increasing global energy requirements can mean a new future for coal, large reserves of which exist, half of them In the Western sphere of influence. The “renaissance of coal”, however, is not a natural law which operates on its own. The sooner the necessary decisions are taken on a world-wide basis, the more effectively will coal be able to play its new role in the international energy industry and the less will be the frictional losses along the road to a new energy future.     

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