我国广告创意产业发展的路径创新

本文针对我国广告创意产业发展路径存在的问题,结合全球广告产业发展趋势,提出我国广告创意产业发展的路径创新策略,即以专门化和专业化强力重建广告产业核心竞争力,并在广告产业集群基础上,通过并购与联合等资本运作方式实现集团化发展,提升广告产业规模和专业代理能力。     

南京市城市地价分布特征与区位影响因素研究

根据南京市2002年至2007年土地市场交易数据资料,首先通过初步统计,直观地观察南京市土地交易状况,然后利用Eviews软件对城市地价进行统计分析,建立特征价格模型,研究南京市地价的空间分布规律和影响因素.研究表明,南京市地价空间结构处于由工业化阶段向郊区化阶段转变的过渡阶段.     

分形图及图案设计

本文讨论了各种分形图及在图案设计中的应用 ,并提出了利用这些分形图生成图案的一些方法。     

“Speculative Influence Network” during financial bubbles: application to Chinese stock markets

We introduce the Speculative Influence Network (SIN) to decipher the causal relationships between sectors (and/or firms) during financial bubbles. The SIN is constructed in two steps. First, we develop a Hidden Markov Model (HMM) of regime-switching between a normal market phase represented by a geometric Brownian motion and a bubble regime represented by the stochastic super-exponential Sornette and Andersen (Int J Mod Phys C 13(2):171–188, 2002) bubble model. The calibration of the HMM provides the probability at each time for a given security to be in the bubble regime. Conditional on two assets being qualified in the bubble regime, we then use the transfer entropy to quantify the influence of the returns of one asset i onto another asset j, from which we introduce the adjacency matrix of the SIN among securities. We apply our technology to the Chinese stock market during the period 2005–2008, during which a normal phase was followed by a spectacular bubble ending in a massive correction. We introduce the Net Speculative Influence Intensity variable as the difference between the transfer entropies from i to j and from j to i, which is used in a series of rank ordered regressions to predict the maximum loss (%MaxLoss) endured during the crash. The sectors that influenced other sectors the most are found to have the largest losses. There is some predictability obtained by using the transfer entropy involving industrial sectors to explain the %MaxLoss of financial institutions but not vice versa. We also show that the bubble state variable calibrated on the Chinese market data corresponds well to the regimes when the market exhibits a strong price acceleration followed by clear change of price regimes. Our results suggest that SIN may contribute significant skill to the development of general linkage-based systemic risks measures and early warning metrics.     

What you tweet is what we get?

Twitter has a high presence in our modern society, media and science. Numbers of studies with Twitter data – not only in communication research – show that tweets are a popular data source for science. This popularity can be explained by the mostly free data and its technically high availability, as well as the distinct and open communication structure. Even though much research is based on Twitter data, it is only suitable for research to a limited extent. For example, some studies have already revealed that Twitter data has a low explanatory power when predicting election outcomes. Furthermore, the rise of automated communication by bots is an urgent problem of Twitter data analysis. Although critical aspects of Twitter data have already been discussed to some extent (mostly in final remarks of studies), comprehensive evaluations of data quality are relatively rare.To contribute to a deeper understanding of problems regarding the scientific use of Twitter data leading to a more deliberate und critical handling of this data, the study examines different aspects of data quality, usability and explanatory power. Based on previous research on data quality, it takes a critical look with the following four dimensions: availability and completeness, quality (regarding authenticity, reliability and interpretability), language as well as representativeness. Based on a small case study, this paper evaluates the scientific use of Twitter data by elaborating problems in data collection, analysis and interpretation. For this illustrative purpose, the author typically gathered data via Twitter’s Streaming APIs: 73,194 tweets collected between 20–24/02/2017 (each 8pm) with the Streaming APIs (POST statuses/filter) containing the search term “#merkel”.Concerning data availability and completeness, several aspects diminish data usability. Twitter provides two types of data gateways: Streaming APIs (for real-time data) and REST APIs (for historical data). Streaming APIs only have a free available Spritzer bandwidth, that is limited to only one percent of the overall (global) tweet volume at any given time. This limit is a prevalent problem when collecting Twitter data to major events like elections and sports. The REST APIs do not usually provide data older than seven days. Furthermore, Twitter gives no information about the total or search term-related tweet volume at any time.In addition to incomplete data, several quality related aspects complicate data gathering and analysis, like the lack of user specific and verified information (age, gender, location), inconsistent hashtag usage, missing conversational context or poor data/user authenticity. Geo data on Twitter is – if available at all – rarely correct and not useful for filtering relevant tweets. Searching and filtering relevant tweets by search terms can be deceptive, because not every tweet concerning a topic contains corresponding hashtags. Furthermore, it is difficult to find a perfect search term for broader and dynamically changing topics. Besides, the missing conversational context of tweets impedes interpretation of statements (especially with regard to irony or sarcasm). In addition, the rise of social bots diminishes dataset quality enormously. In the dataset generated for this work, only three of the top 30 accounts (by tweet count) could be directly identified as genuine. One fourth of all accounts in this dataset generated about 60% of all tweets. If the high-performing accounts predominantly consist of bots, the negative impact on data quality is immense.Another problem of Twitter analysis is Internet language. While Emojis can be misinterpreted, abbreviations, neologisms, mixed languages and a lack of grammar impede text analysis. In addition to low data quality in general, the quality of tweet content and its representativeness is crucial. This work compares user statistics with research articles on SCOPUS as well as media coverage of two selected, German quality newspapers. Twitter is – compared to its user count – enormously overrepresented in media and science. Only 16% of German adults (over 18 years) are monthly active (MAUs) and merely four percent are daily active users.Considering all presented problems, Twitter can be a good data source for research, but only to a limited extent. Researchers must consider that Twitter does not guarantee complete, reliable and representative data. Ignoring those critical points can mislead data analysis. While Twitter data can be suitable for specific case studies, like the usage and spread of selected hashtags or the twitter usage of specific politicians, you cannot use it for broader, nation-based surveys like the prediction of elections or the public opinion on a specific topic. Twitter has a low representativeness and is mostly an “elite medium” with an uncertain future (concerning the stagnating number of users and financial problems).