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41.
Chang-Yang Lee 《Review of Industrial Organization》2002,21(1):89-101
This study derives a formal model of firm advertising behavior and applies it to the industry level to figure out the relationship between advertising and market structure. The firm advertising model shows that both consumer preference andfirm-specific advertising competence jointly determineprofit-maximizing advertising intensity. At the industry level, advertising intensity is represented multiplicatively by consumer preference and a measure of market structure, which reflects the joint distribution of the levels of advertising competence and market shares among firms. The new market structure measure suggests that those single-dimensional measures of market structure such as seller concentration and the Herfindahl index are inadequate in explaining interindustry differences in advertising intensity, and that the long-debated advertising-concentration relationship differs depending primarily on the appropriability of advertising. An empirical analysis of 426 five-digit Korean manufacturing industries shows that an inverted U-shaped relationship between the Herfindahl index and industry advertising intensity is observed for consumer goods industries but a lazy J-shaped relationship for producer goods industries. 相似文献
42.
In 2003, the Severe Acute Respiratory Syndrome (SARS) ravaged many Asian countries. The outbreak of SARS caused a crisis in the tourism industry in many parts of Asia in that year. The purpose of this study is to examine and to compare the post-SARS recovery patterns of inbound arrivals from Japan, Hong Kong and USA in Taiwan. Taking the cusp catastrophe model as its foundation, this study proposes a well-grounded approach to understanding the nature of the recovery processes and to explaining the difference between the recovery patterns displayed by arrivals from Japan and those from Hong Kong and USA. Implications regarding tourism promotion policies are drawn from the analysis. 相似文献
43.
The present study investigates the nature of the relationship between Leader-Member-Exchange (LMX) quality and turnover intent in the South Korean hospitality industry. Self-administered survey questionnaires were collected from 232 frontline workers as well as 88 supervisors employed in hotel properties. Prior research has produced mixed results, finding linear relationships between LMX quality and turnover intent in some studies and non-linear relationships in others. Traditional hierarchical regression analyses were performed to test the nature of the relationship in these two samples. We found evidence for a U-shaped curvilinear relationship between LMX and turnover intent for non-supervisory employees, but only a linear relationship for supervisory employees. Conceptual and practical implications and recommendations for future research are provided. 相似文献
44.
While earnings expectation has been shown to determine a firm’s investment decisions, the knowledge about how such expectation influences a firm’s investment horizon for innovation is still blurred. This study therefore addresses this research issue by examining the relationship between earnings pressure and exploratory innovation while investigating the moderating effects of cross‐rival effect and resource availability. By examining high‐tech industrial firms in S&P 1500 from 2000 to 2012, the results indicate that stock analysts, as information intermediaries between innovation firms and the capital market, impose pressure through earnings forecasts on firms’ exploratory innovation. Our findings also reveal that the earnings pressure‐exploratory innovation relationship can be mitigated when its competitors encounter a higher level of earnings pressure. However, a firm’s financial slack shows less significant association to moderate the earnings pressure‐exploratory innovation relationship. Possible explanations for the results in regard to their theoretical and practical implications are discussed in this study. 相似文献
45.
Ruby P. Lee Jelena Spanjol Sunny Li Sun 《Journal of Product Innovation Management》2019,36(6):662-670
This introduction provides an overview of the special issue and identifies the need for continued work in the area of social innovation, which seeks to create social value and progress and engages multiple stakeholders. Our special issue highlights various levels and stakeholders involved in the process and outcomes of social innovation. While mainstream innovation, which has been traditionally driven by profit maximization motivations, tends to create winners and losers, social innovation that focuses on redistribution of knowledge, discovery, and cocreation changes the key assumptions and logics of the conventional innovation theory. This introduction first briefly outlines current social innovation literature, presents the contributions created in this special issue, and concludes with the identification of three priorities (or needs) for social innovation researchers. 相似文献
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Lee L. Morgan 《Industrial Marketing Management》1979,8(3):187-191
The author presents some thoughts about multinational corporations, traces the evolution of the multinational operations of his organization, and outlines some of the broad challenges ahead for multinational companies. 相似文献
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