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411.
Millennials and Boomers: increasing alumni affinity and intent to give by target market segmentation
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James H. McAlexander Harold F. Koenig Beth DuFault 《International Journal of Nonprofit & Voluntary Sector Marketing》2016,21(2):82-95
This paper reports on research that seeks to improve our understanding of issues that impact upon the philanthropic gifts of university alumni. Prior research has examined such alumni characteristics as wealth and affinity to the alma mater. Such findings have guided development professionals to conduct different kinds of research that can reveal aspects of affluence (e.g., real estate holdings and professional positions) and institutional engagement (e.g., membership in alumni associations and season tickets to sporting events). This information is housed in databases that can be accessed by the fundraisers. The current research seeks to extend our understanding by examining the potential differences between generations. This article examines survey responses from university alumni in two age cohorts from two large comprehensive universities in the USA. Respondents were asked questions that inquired about their affinity toward their alma mater, intentions to give as well as alumni interest in participating in or attending different events at the university. Significant differences between younger and older alumni were found within each topic. From these results, the importance of market research and applications of alumni segmentation specifically are discussed for administrators and advancement professionals. Copyright © 2015 John Wiley & Sons, Ltd. 相似文献
412.
For bilateral stochastic bargaining procedures embedded in stable homogeneous continuous-time Markov processes, we show unusual limit results when time between rounds vanish. Standard convergence results require that some states are instantaneous. 相似文献
413.
Harrison Glenn W. Hofmeyr Andre Kincaid Harold Monroe Brian Ross Don Schneider Mark Swarthout J. Todd 《Experimental Economics》2022,25(3):795-823
Experimental Economics - The COVID-19 pandemic presents a remarkable opportunity to put to work all of the research that has been undertaken in past decades on the elicitation and structural... 相似文献
414.
Ali Kabiri Harold James John Landon-Lane David Tuckett Rickard Nyman 《The Economic history review》2023,76(1):3-30
This paper investigates the role of sentiment in the US economy from 1920 to 1934 using digitised articles from The Wall Street Journal. We derive a monthly sentiment index and use a 10-variable vector error correction model to identify sentiment shocks that are orthogonal to fundamentals. We show the timing and strength of these shocks and their resultant effects on the economy using historical decompositions. Intermittent impacts of up to 15 per cent on industrial production, 10 per cent on the S&P 500 and bank loans, and 37 basis points for the credit risk spread suggest a large role for sentiment. 相似文献
415.
Harold Glenn A. Valera Mark J. Holmes Valerien O. Pede Jean Balié 《Agricultural Economics》2023,54(1):127-141
This study revisits the issue of long-term price convergence of rice export prices for India, Pakistan, Thailand, Uruguay, the United States, and Vietnam using a two-stage pairwise unit root testing approach. To deduce evidence or lack of proof of convergence in price series, we also examine convergence using sigma and beta convergence specified in both unconditional and conditional frameworks. The methodology used is driven by the need to address three key concerns: (i) the likelihood of finding stationary price differentials, (ii) the magnitude of these differentials, and (iii) their speed of adjustment. To evaluate these concerns, we use monthly data for 18 price series drawn from these six countries from September 2011 to February 2021. The evidence points to a lack of international convergence. This gives rise to the possibility that a shield from a general downward export price trend is already in place for some exporters. Furthermore, we find that the likelihood of convergence is greater between pairs of price series that are characterized as high quality or having the same country of origin or having similar market share. Evidence also suggests that a converged pairing is more likely to have a smaller price differential if both price series are for low-quality rice. 相似文献
416.
Harold James 《The Economic history review》2023,76(2):391-412
The paper examines the causal relationships and interdependence between inflation and globalisation over centuries: in the sixteenth century, in the age of Spanish silver; then in the first age of modern globalisation from in the middle of the nineteenth century; and finally in the new globalisation that took off in the 1970s. In the latter cases, inflation was a response to a negative supply shock, and eventually generated policy decisions on economic opening. Both recent globalisations may be explained as technologically driven, and some of the most important productivity gains involved the cost of transport, but the fundamental innovations substantially pre-dated the moment at which they were economically transformative. Scarcity dramatically changes relative prices, but not the overall price level. Initially inflation became a policy solution, an attractive way of meeting the challenges of scarcity, but then its increasing costs became apparent, and more, rather than less, global integration looked like a way of reducing costs and minimising social pressure. Policy choices were involved in generating the globalised world: not only the removal of impediments to commerce, but also a consensus around a stable and internationally applicable monetary framework, whether the gold standard in the late nineteenth century or a modern inflation targeting regime in the late twentieth century. 相似文献