Good guy vs. bad guy: the influence of parasocial interactions with media characters on brand placement effects

Although brand placements are frequently associated with media characters within movies or TV series, and viewers are well known to relate to such characters, previous research has scarcely dealt with media characters’ influence on brand placement effects. Addressing this, two studies investigate the influence of parasocial interactions with media characters on perceptions of brands related to media characters. The first study applied a 1 × 2 between-subjects design, assuming that positively represented characters elicit greater parasocial interaction and, subsequently, more favourable brand attitudes compared with negatively represented characters. The results confirm the assumed indirect effect. A second study was able to replicate the first study's findings in a different setting and to introduce brand familiarity as an important moderator of the mediation found in the first and second study (moderated mediation). The underlying mechanism and implications are discussed.     

Mapping research on legacy of mega sporting events: structural changes,consequences, and stakeholder evaluations in empirical studies

ABSTRACT

Findings from empirical studies on the legacy of hosting a mega sporting event are inconclusive. This paper considers empirical studies published in English language peer-reviewed journals between 1997 and 2016 to identify trends and gaps in current knowledge related to event-attributed changes in structures, consequences, and stakeholder evaluations. Following systematic literature search guidelines, 233 articles (238 studies) were coded. The authors assessed structural changes, consequences, and stakeholder evaluations. Contextual factors, such as type of event, timeframe, and geographical location were also considered, as well as research design, methods, and a risk of bias assessment. Most studies considered structural changes per se, without further specification (such as the urban and human level). Economic and social consequences were the two most often considered consequences. The range of stakeholders considered in the studies was diverse, although host city residents received the most research attention. The mapping helps scholars better understand dominant themes, critically appraise studies as well as identify gaps in existing research. The authors discuss managerial implications and propose research directions that address concerns: unclear definition and biased selection of relevant stakeholder groups, short legacy timeframes, and the low-level evidence for cause-effect relationships in the legacy production process.     

Lohnt eine Kooperation von Controllerbereich und Innenrevision?

Die Diskussion der Schnittstelle zwischen Controllerbereich und Innenrevision hat eine lange Tradition, die jüngst durch die Regelungen zur Corporate Governance eine neue Dynamik erfuhr. Zwar stellen in diesem Kontext zahlreiche Arbeiten das Potenzial einer Zusammenarbeit der beiden Akteure heraus, jedoch ist die theoretische und insbesondere empirische Durchdringung dieses Themenkomplexes bisher nur unzureichend erfolgt. Dieser Beitrag untersucht erstmals empirisch die Wirkung kooperativen Verhaltens der beiden Akteure auf die Ergebnisqualität der Controllerleistungen. Dabei konnte festgestellt werden, dass die Kooperation von Controllerbereich und Innenrevision positiv auf beide Teildimensionen der Controllerleistungen (Führungsunterstützung und Rationalitätssicherung) wirkt.     

Attitudes to externally organising knowledge management tasks: a review, reconsideration and extension of the NIH syndrome

Companies may carry out all major knowledge management tasks, i.e. knowledge acquisition, accumulation and exploitation, internally and externally. Therefore, we propose the integrate-or-relate decision in knowledge accumulation as a complement to the well-known make-or-buy and keep-or-sell decisions in knowledge acquisition and exploitation. A key factor for taking adequate decisions, for building up organisational capabilities and for realising a firm's knowledge potential are unbiased attitudes to the knowledge management tasks. While past research has focused on the 'not-invented-here' (NIH) syndrome as a negative attitude to acquiring external knowledge, a more holistic view is adopted in the present article by extending prior research on two dimensions. Firstly, we consider all major knowledge management tasks and do not limit our analysis to knowledge acquisition. Secondly, we take into account that, apart from overly negative attitudes, excessively positive attitudes may exist. Accordingly, we identify the following six syndromes: 'NIH' vs. 'buy-in' in knowledge acquisition, 'all-stored-here' vs. 'relate-out' in knowledge accumulation and 'only-used-here' vs. 'sell-out' in knowledge exploitation. After briefly reviewing research into NIH and developing a knowledge management framework, the syndromes are defined, and possible antecedents, consequences and managerial actions are described.     

The Law of One Price—A Case Study

We use retail transaction prices for a multinational retailer to examine the extent and permanence of violations of the law of one price. For identical products, we find typical deviations of 20–50 percent, with some evidence for convergence over time. Such differences might be due to differences in local costs. If so, relative prices of similar products (round versus square mirrors) should be equal across countries. In fact, relative prices vary significantly across very similar goods within a product group. The finding suggests that differences in local distribution costs, local taxes, and probably tariffs do not explain the price pattern, leaving strategic pricing or other factors resulting in varying markups as alternative explanations.
JEL classification : F 41; L 11     

Geography,health, and the pace of demo-economic development

This paper investigates the impact of subsistence consumption and extrinsic and intrinsic causes of child mortality on fertility and child expenditure. It offers a theory for why mankind multiplies at higher rates at geographically unfavorable, tropical locations. Placed into a macroeconomic framework this behavior creates an indirect channel through which geography shapes economic performance. It is explained why it are countries of low absolute latitude where we observe exceedingly slow (if not stalled) economic development and demographic transition.     

Financing a Portfolio of Projects

This article shows that investors financing a portfolio of projectsmay use the depth of their financial pockets to overcome entrepreneurialincentive problems. Competition for scarce informed capitalat the refinancing stage strengthens investors' bargaining positions.And yet, entrepreneurs' incentives may be improved, becauseprojects funded by investors with "shallow pockets" must havenot only a positive net present value at the refinancing stage,but one that is higher than that of competing portfolio projects.Our article may help understand provisions used in venture capitalfinance that limit a fund'sinitial capital and make it difficultto add more capital once the initial venture capital fund israised.     

Optimal Social Insurance and Health Inequality

This paper integrates into public economics a biologically founded, stochastic process of individual aging. The novel approach enables us to quantitatively characterize the optimal joint design of health and retirement policy behind the veil of ignorance for today and in response to future medical progress. Calibrating our model to Germany, our analysis suggests that the current social insurance policy instruments are set close to the (constrained) socially optimal levels, given proportional contribution rates for health and pension finance, the equivalence principle in the pension system, and a common statutory retirement age. Future progress in medical technology calls for a potentially drastic increase in health spending and a higher retirement age without lowering the pension contribution rate. Interestingly, from an ex ante point of view, medical progress and higher health spending are in conflict with the goal to reduce health inequality.     

Hedging structured credit products during the credit crisis: A horse race of 10 models

Pricing and hedging structured credit products poses major challenges to financial institutions. This paper puts several valuation approaches through a crucial test: How did these models perform in one of the worst periods of economic history, September 2008, when Lehman Brothers went under? Did they produce reasonable hedging strategies? We study several bottom-up and top-down credit portfolio models and compute the resulting delta hedging strategies using either index contracts or a portfolio of single-name CDS contracts as hedging instruments. We compute the profit-and-loss profiles and assess the performances of these hedging strategies. Among all 10 pricing models that we consider the Student-t copula model performs best. The dynamical generalized-Poisson loss model is the best top-down model, but this model class has in general problems to hedge equity tranches. Our major finding is however that single-name and index CDS contracts are not appropriate instruments to hedge CDO tranches.     

Uncertainty,supply risk management and their impact on performance

The purpose of this research is to identify the antecedents of supply risk management performance. Speed consortium benchmarking is used to explore the concepts of supply risk monitoring and mitigation. In addition, a survey yielding 207 responses is used to test our hypothesized antecedents of supply risk management performance. Findings indicate that the transaction cost constructs environmental- and behavioral uncertainty have a negative effect on supply risk management performance. In addition, supply risk mitigation and supply risk management process maturity positively influence supply risk management performance, the latter having the strongest influence. Furthermore, supply risk monitoring, supply risk mitigation and supply risk management process maturity all moderate the effect of environmental uncertainty, whereas only risk monitoring has an influence on the relationship between behavioral uncertainty and supply risk management performance. This research identified not only the antecedents of supply risk management performance, but also the moderating effect of different supply risk management principles on the relation between uncertainty and supply risk management performance. Most importantly, our study shows the relevance of developing general supply risk management structures and capabilities (i.e. supply risk management process maturity) in order to manage supply risks successfully. Our findings indicate that even more important than the proper selection of individual risk monitoring and mitigation strategies is the implementation of a risk management process.