Ethical Decision Making in Marketing: A Synthesis and Evaluation of Scales Measuring the Various Components of Decision Making in Ethical Situations

The authors present a comprehensive synthesis and evaluation of the published scales measuring the components of the decision making process in ethical situations using the Hunt-Vitell (1993) theory of ethics as a framework to guide the research. Suggestions for future scale development are also provided.     

Silver fetters? The rise and fall of the Chinese price level 1928–34

We show how the silver standard transmitted world silver price fluctuations into China and made the Chinese price level closely linked to the world silver price. Inflation was transmitted between 1929 and 1931 when the world silver price was falling; while deflation was transmitted during 1932 and 1934 when the world silver price was rising. Using micro-level evidence and counterfactual simulations, we show that the exchange rate was the main shock transmission channel, and silver stocks played an insignificant role.     

A Hong Kong view of offensive advertising

Considerable research has been conducted on offensive advertising in Western countries. However, not much is known about consumers' views of offensive advertising in an Asian context. This research, which was conducted in Hong Kong, aimed at identifying what product/service advertisements consumers find offensive, what executional styles consumers find offensive, consumers' tolerance of offensive advertisements in different media and the effects of offensive advertisements on consumers' purchase intentions. The results from a survey of 200 consumers showed that chat-line services and funeral services were considered the most offensive products or services to be advertised. When looking at the manner of advertising, sexist themes, indecent language and nudity were found to be the major reasons for the respondents finding advertisements offensive. In general, direct mail was considered to be a medium that prompts lower tolerance by consumers to potentially offensive advertisements while men and women's magazines were considered to be media that prompt higher tolerance to potentially offensive advertisements. Finally, it was found that levels of advertising offensiveness had an effect on purchase intentions.     

Can Singapore maintain its competitive edge in manufacturing productivity vis-à-vis China and Malaysia?

This article investigates whether Singapore can maintain its competitive advantage in manufacturing from a labour productivity perspective vis-avis China and Malaysia, which are generally viewed as Singapore's competitors in manufacturing. We also investigate the extent to which China is closing the labour productivity gap with Singapore and Malaysia in technology-intensive segments of manufacturing. Our analysis reveals that China has the potential to develop a high labour-productivity and low-wage manufacturing sector. In terms of manufacturing labour productivity, China is moving towards convergence with Malaysia. Compared with Singapore, China's manufacturing labour productivity is still far behind, especially in key technology-intensive industries like electronics and chemicals, such that it is unlikely for China to catch up with Singapore within a decade.     

A qualitative cross-impact approach to find the key technology

This article presents a qualitative analysis method based on fuzzy relations for a cross-impact model designed for a technology impact assessment. The cross-impact knowledge is often uncertain or fuzzy when dealing with future events. Assessing the cross-impact relationships among future technologies creates a more uncertain or fuzzy situation because of the time and the uncertainty involved in evaluating future technologies. In addition, experts prefer to use linguistic terms or fuzzy values in their predictions. Thus a cross-impact matrix is represented as fuzzy relations on causal concepts. We therefore develop inference algorithms based on fuzzy relations and show a simple technology assessment example to illustrate this approach. This approach is useful in finding the key technology because it considers not only the direct impact but also the indirect impact.     

A Delphi technology forecasting approach using a semi-Markov concept

This paper suggests a technology forecasting approach based on a semi-Markov model, which appropriately describes the probabilistic nature of a sequential technology development process. This approach focuses primarily on the utilization of the information that has been skipped in conventional Delphi survey data. That is, through a simple statistic, the interrelationships among sequential technology developments can be extracted in a formal structure of a semi-Markov model from the original Delphi panel's estimates. A simulation technique is developed to forecast the development process by utilizing the information on such interrelationships. This technique provides a flexible and useful tool for R&D planners or project managers, especially in postanalysis of Delphi forecasting. To make good use of the approach, a computer-based interactive Delphi data analysis system (IDEAS) is implemented in IBM PC.     

Intraday information efficiency on the Chinese equity market

Bid-ask spread is a direct measure of information asymmetry. As such, it can be used to evaluate information efficiency. In this paper, we show that both the quoted and effective spreads on the Shanghai Stock Exchange are extremely high at the open, decrease over the trading day, and experience a small rebound at the close. The spread decreases with share volume, daily trades, and market capitalization, but increases with average trade size. We further examine the beta using the unbiasedness regression from Biais et al. [Biais, B., Hillion, P., Spatt, C. (1999). Price discovery and learning during the pre-opening period in the Paris Bourse. Journal of Political Economy, 107, 1218–1248] and find that intraday prices are efficient and unbiased for more liquid stocks. This suggests that liquidity prompts information-motivated trading, which, in turn, improves information dissemination. Moreover, our findings indicate that small and medium trades are more likely to facilitate the formation of efficient prices at the open and close of the market, while large trades play a more important role during the other trading periods.     

How Much More (or Less) Is a Brand Worth When Made in a Low Labor-Cost Country? It Depends Upon Who and Where You Ask

ABSTRACT

This multinational adaptive conjoint study measures how much more, or less, consumers might be willing to pay for different brand/manufacturing country combinations. Chinese, South Korean, and US respondents were asked about their preferences for laptop computers carrying different combinations of price, country of manufacture (CM), and country of brand (CB) cues. For all three respondent groups, price was the most salient attribute, followed by country of manufacturing, and then CB. Nonetheless, respondents from different countries differed in their preferences for price/country of manufacturing/brand combinations. The findings suggest that brands having both positive CB and CM images can charge premium prices in their home countries and abroad. Brands with weaker CB and CM images may enjoy home court advantages domestically; however, they may have to price their products lower when competing in countries with stronger CM and CB reputations.