Creating and Recreating Heritage in Singapore

The aim of this paper is to examine the extent to which public planning and policy have created a 'national' identity for Singapore since its independence in 1965, the importance of heritage to contemporary Singapore, and how heritage is marketed to Singaporeans and visitors. Over the last 30 years Singapore has striven to create itself as one of the most modern and successful of the ASEAN nations, but this may have been at the cost of its indigenous cultures and authentic heritage. Many of the craft industries common in the late 1970s and 1980s have been lost, and while the Singapore Tourism Board promotes Chinatown, Little India and Kampong Glam as 'pockets of individuality' in Singapore's multicultural society, souvenirs currently on sale were made in China, India, Malaysia and Indonesia. By contrast, the enduring image of 'Singapore Girl' for Singapore Airlines led to an entire souvenir culture and a batik clad 'Singapore Girl' Barbie Doll.     

Deterring deviant consumer behaviour: when ‘it’s wrong,don’t do it’ doesn’t work

ABSTRACT

Tactics to deter deviant consumer behaviour have received limited attention in the literature despite deviance being an ongoing problem in the marketplace. Across two studies, the findings suggest there is a heterogeneous response to the rules placed on consumers’ behaviour, which manifests from an absence of consensus among consumers on what is right and wrong behaviour undermining the it’s wrong, don’t do it approach to deterrence. Further, risk perceptions of being caught and punished are low, if not absent, undermining the you will be caught and punished approach to deterrence. Alternate underlying mechanisms were tested and found to influence deviant consumer behaviour (perceived prevalence, perceived outcomes and moral identity), which could underpin alternate deterrence tactics, including social proofing, moral triggers and humanising the victim.