Investigation of the Effects of Disclosure Statements in Rental Car Advertisements

State attorneys general recently proposed mandatory disclosures for rental car advertising. This study investigates the effects of alternate disclosure statements on consumers' beliefs. The results suggest that a shorter disclosure statement may be as effective as the one proposed.     

Cost implications of improving food safety in the Dutch dairy chain

This paper examines control measures for improving food safetyin the dairy chain, using an integer linear programming model.The chain includes feed (compound feed production and delivery),farm (dairy farm) and dairy processing (transport and processingof raw milk, delivery of pasteurised milk) blocks. Results showthat 65 per cent of the maximum possible food safety improvementcan be achieved at relatively low extra cost per ton of milk(4.27), fairly evenly distributed across the blocks. Highersafety levels can be attained by increasing the farm block'scontribution, but at much higher extra cost (44.37 for the maximumattainable).     

Consumer Attitudes to Genetically Modified Food in Norway

There is a lack of public acceptance of genetically modified (GM) food products in Europe. Using a dichotomous choice contingent valuation methodology, we find that, on average, survey respondents with a positive attitude toward the use of biotechnology in food production, higher educated, younger, and male need less of a discount to choose to purchase bread made with GM wheat. Further, we estimate confidence intervals for the mean discount required for consumers to choose GM bread. The 95% confidence interval for the mean discount required for the respondents to choose the GM bread is a 37% to 63% discount relative to conventional bread.     

基于规模和位序差异的陕西入境旅游研究

为科学、准确研究陕西入境旅游发展的区域差异,文章借鉴研究区域经济规模和位序差异的成熟方法,选取2001--2010年国家和陕西省统计年鉴中陕西省7个重点城市的相关数据（2003年由于非典原因除外）,对陕西入境旅游的区域差异进行了研究。发现陕西入境旅游业发展空间差异较大,但有逐渐缩小的趋势,7个重点城市入境旅游发展不平衡且不平衡格局相对稳定等问题。在此基础上,分析了影响陕西入境旅游规模位序差异化的原因。     

Augmenting the eye of the beholder: exploring the strategic potential of augmented reality to enhance online service experiences

Driven by the proliferation of augmented reality (AR) technologies, many firms are pursuing a strategy of service augmentation to enhance customers’ online service experiences. Drawing on situated cognition theory, the authors show that AR-based service augmentation enhances customer value perceptions by simultaneously providing simulated physical control and environmental embedding. The resulting authentic situated experience, manifested in a feeling of spatial presence, functions as a mediator and also predicts customer decision comfort. Furthermore, the effect of spatial presence on utilitarian value perceptions is greater for customers who are disposed toward verbal rather than visual information processing, and the positive effect on decision comfort is attenuated by customers’ privacy concerns.     

A contribution to the assessment of scenic quality of landscapes based on preferences expressed by the public

The purpose of this paper is to validate a model for predicting the public's preference for a landscape using simple statistical techniques. The model assigns numerical values to 42 landscape variables grouped into physical, aesthetic and psychological attributes. The landscape value is obtained using an additive value function. The results of the model on certain landscapes are compared with the preference expressed by the public in a survey of 183 people.The homogeneity of the survey responses was checked in each photograph. It was determined that means and standard deviations of the scores represent the true preference.A strong positive association was observed between preference and certain landscape attributes such as expression, soil use or colour. A marked negative association was detected with respect to landscape alterations.A linear regression was carried out to analyse the predictive capacity of the model. The independent variable was the global score assigned by the model to each photograph and the dependant variable was the mean of the scores assigned by the survey respondents. The high level of correlation obtained indicates that the model is a good predictor of the public's preferences in relation to the set of photographs shown in the survey.To complete the analysis of the model as a preference predictor, a multiple linear regression was carried out between the mean score obtained in the survey and the model elements. Attributes and variables that have the greatest influence on pubic preference were detected.     

Price transmission,asymmetric adjustment and threshold effects in the cotton supply chain: a case study for Vidarbha,India

This study examines price transmission asymmetries in Vidarbha's (India) cotton supply chain from 2002 to 2012. The analysis takes account of thresholds in price adjustments toward their long‐run equilibrium. The first stage considers the price dynamics between international and Indian domestic cotton prices. The second stage considers price transmission from domestic to farm gate cotton prices in Vidarbha. Results from the first stage indicate that Indian and international cotton markets are well‐integrated. In contrast, the second stage reveals significant threshold‐type nonlinearities as well as asymmetries in price transmission between domestic and farm gate prices. The short‐run dynamics suggest that the pass‐through from domestic to farm gate prices is larger when domestic prices decrease than when they increase. Moreover, back of the envelope calculations suggest that the loss in revenue for a typical farmer from a decrease in domestic price is larger than the gains from an increase in domestic price of the same magnitude. The implication is that traders benefit from price fluctuations at the expense of farmers. Evidence from fieldwork in Vidarbha suggest that asymmetries revealed in this analysis may be linked to trader's market power and inadequate market information among farmers.     

Analysis of Domestic Factors Affecting Outward Foreign Direct Investment in Brazil

Developing markets have increasingly gained prominence in the world economy, but the domestic factors behind this success are not well established. This uncertainty may interfere with multinational expansion plans. In this article, we examine several macroeconomic and institutional factors affecting Brazilian outward foreign direct investment in 17 destination countries. We applied a pooled ordinary least squares regression over the 2001–2014 period. The findings suggest that macroeconomic factors are still statistically significant to explain investment abroad, but several institutional factors such as corruption have emerged, having a negative effect and political violence having a positive effect on Brazilian outward foreign direct investment.